Matt Zborowski
Houston,Tex.
Summary
Skilled business communicator with more than a decade of experience, most of which has been spent immersed in the oil and gas industry. My job in simplest terms: learn the topic, know the audience, and find the best means to reach that audience.
Overview
16
16
years of professional experience
Work History
Communications Advisor
Chevron
11.2022 - Current
- Serve as Houston comms advisor for Gulf of Mexico (GOM) business, with a focus on major capital projects, exploration and development, and employee comms.
- Created, got approvals for, and oversaw implementation of holistic external and internal comms plan for our Anchor project, a new Chevron-operated facility with industry-first high-pressure technology.
- Draft press releases and external comms related to our other capital project work, ensuring alignment between GOM business and Investor Relations.
- Respond to media inquiries on behalf of GOM business.
- Write internal and external Vice President comms as needed.
- Execute comms plans and deliverables for GOM change management employee comms.
Content Lead
TC Energy
01.2020 - 09.2021
- Lead writer and editor for company's U.S. Natural Gas (USNG) communications function. Told TC Energy's USNG story, humanizing our work as an essential energy company.
- Drafted and implemented USNG content plan to establish consistent internal and external recognition of our USNG business and employees. Ensured USNG content was aligned with both USNG executive and corporate communications strategies.
- Managed USNG operations and projects content on company website.
- Developed talking points and media messaging for issues management related to our operations and capital project work.
- Monitored media and responded to inquiries on behalf of USNG business.
- Wrote and edited internal and external executive communications.
Technology Editor
Society Of Petroleum Engineers (SPE)
11.2017 - 12.2019
- Found, researched, wrote and edited news and technical content for publications serving the world's largest oil and gas professional org with 156,000 members.
- Attended and covered industry events hosted by SPE in locations ranging from Midland, Tex. to Aberdeen, Scotland.
- Served as the "official scribe" for the invitation-only SPE Asia-Pacific Executive Forum: The Digital Journey in Kuala Lumpur, Malaysia.
- Authored long-form print cover stories that also generated large number of online pageviews.
- Created and implemented news content strategy for flagship publication website, increasing pageviews.
- Helped manage website news content using Django content management system.
- Tracked website traffic with Google Analytics to help inform content strategies.
- Managed and edited weekly email newsletter with 100,000 subscribers.
Assistant Editor
Oil & Gas Journal (PennWell Corp.)
08.2013 - 11.2017
- Found, researched, wrote and edited daily news articles related to all aspects of industry.
- Covered major industry conferences and events. Authored periodical special reports on global oil and gas construction topics and new financial structures.
- Managed online news content using Adobe CQ5 content management system.
- Composed and edited daily and weekly email newsletters with 60,000 subscribers.
- Oversaw creation and launch of personnel-focused e-newsletter and subpage.
- Tripled number of followers on OGJ Twitter account to more than 150,000 in less than 3 years. Won PennWell-wide Conny Award in 2015 for best social media.
Content Manager
Consumer Media Network
11.2011 - 01.2013
- Created informative content for network of top-ranking websites in internet service and insurance verticals.
- Managed a team consisting of two staff writers and an SEO specialist.
Staff Writer
Consumer Media Network
03.2010 - 11.2011
- Researched and generated content ideas to increase profile of several websites in the online education industry, improving those sites' Google rankings.
- Articles I wrote were linked by sites such as The New York Times, The Wall Street Journal, Business Insider, and MSNBC; and highly trafficked sports blogs such as The Hoop Doctors and Basketball Reference.
Contributing Writer
Tiger Rag Magazine
06.2008 - 07.2009
- Brainstormed and wrote "Year-in-Review" commemorative issue encapsulating 2007-08 year in LSU sports.
- Researched and wrote opponent previews in special football preview issues for 2008 and 2009 seasons.
Education
Bachelor of Arts - Mass Communication, Print Journalism
Louisiana State University
Baton Rouge, La.08.2009
Timeline
Communications Advisor
Chevron
11.2022 - Current
Content Lead
TC Energy
01.2020 - 09.2021
Technology Editor
Society Of Petroleum Engineers (SPE)
11.2017 - 12.2019
Assistant Editor
Oil & Gas Journal (PennWell Corp.)
08.2013 - 11.2017
Content Manager
Consumer Media Network
11.2011 - 01.2013
Staff Writer
Consumer Media Network
03.2010 - 11.2011
Contributing Writer
Tiger Rag Magazine
06.2008 - 07.2009
Bachelor of Arts - Mass Communication, Print Journalism
Louisiana State University
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