MATT GWYTHER
Salt Lake City,Utah
Summary
Skilled technical product marketer with a forward-thinking mindset, industrious approach, and 14 years in technical sales and marketing manager. A leader specializing in working organization-wide to offer insightful technical expertise. Demonstrated ability to make complex solutions easy to understand. Experienced interfacing with individuals from "Feet on the street" to the "C-suite." Seeking a team to make an impact, who share the passion to move a company forward or advancing initiatives within a company.
Overview
26
26
years of professional experience
Work History
Owner / Consultant
MLG Werks
08.2022 - Current
- Consulted & advised SMBs on marketing automation and social media strategy
- Advised businesses on account-based marketing
- Provided independent point of view on go to market materials
- Introduced new methods, practices, and systems to reduce turnaround time.
- Established foundational processes for business operations.
Product Marketing Manager
Citcon, Inc
03.2022 - 07.2022
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Integrated ABM intelligence into marketing automation nurture stream
- Created compelling messaging around launches for e-Wallets in South Korea, Australia / New Zealand, Singapore, and the Philippines
- Created go to market strategy for new “Payouts” product launch
Owner / Managing Partner
FChugg, Inc
04.2018 - 10.2021
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Managed day-to-day business operations.
- Created and oversaw business’s “Covid Survival Plan”
- Sold & exited business at pre-Covid valuation
Director of Technical Product Marketing
FatPipe, Inc
12.2015 - 10.2019
- Created compelling messages and stories for sales to using in acquiring customers
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created and maintained buyer personas and nurturing tracks
- Developed forward-thinking solutions to expected technical issues
Marketing Manager
FatPipe, Inc
04.2011 - 12.2015
- Cultivated customer and distributor rapport to increase retention rates and drive goal achievement
- Used data analytics to track lead generation campaigns and improve quality.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Performed market segmentations, targeting and positioning for each product line.
- Developed and implemented partner training program.
- Created and monitored SEO guidelines for online presence.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Regional Sales Director
FatPipe, Inc
03.2009 - 04.2011
- Established plans for pursuing new customer groups and product opportunities
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Managed and motivated sales team to increase revenue 300% in 18 months.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Spearheaded sales and supporting operations across Asia Pacific region.
Senior Territory Sales Manager
FatPipe, Inc
03.2005 - 03.2009
- Sold items to achieve sales and profit goals and increase overall revenue
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Prepared sales presentations for clients showing success and credibility of products.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Admissions Specialist
TechSkills, LLC
01.2004 - 03.2005
- Handled inquiries from prospective students to provide detailed information regarding admissions process.
- Interviewed applicants to obtain information, discuss rules and collect payments
- Completed preliminary paperwork for incoming and outgoing patients.
- Used various techniques, including cold calling, networking, and referrals to sell education services.
- Contacted prospective students via email and phone calls.
Project Manager
DSM Design, Inc
04.2002 - 01.2004
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Coordinated material procurement and required services for projects within budget requirements.
- Planned, designed, and scheduled phases for large projects.
- Handled continuous project monitoring and management, including developing forecasts, tracking expenses, and approving payments.
- Forecasted, scheduled, and monitored project timelines, personnel performance, and cost efficiency.
Project Manager
Terra Systems, Inc
01.2000 - 01.2002
- Lead project planning for a $1.5 million demonstration project including: budgeting, scheduling, test planning, test reporting, investor presentations, and drafting project plans
- Managed product development and marketing for a subsidiary marketing an underground mine safety product
- This included marketing literature, locating and scheduling vendors, and production logistics.
Campus Operations Manager
Versity.com
01.1999 - 01.2000
- Supervised creation of exciting merchandise displays to catch attention of students.
- Implemented innovative programs to increase student loyalty and reduce turnover.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Academic Programs Manager
University of Utah Upward Bound
01.1997 - 01.1999
- Facilitated workshops and conducted one-on-one training to educate team members.
- Coached team members on productivity strategies to accomplish challenging goals.
- Participated in vendor selection and management process for program initiatives.
Education
Bachelor of Science - Business, IT Management
Western Governor’s University
Salt Lake, NM10.2005
Associate of Science -
College of Eastern Utah
Price, UT06.1994
Skills
- Quality Management Systems
- Verbal and Written Communication
- Product Marketing
- Coaching and Mentoring
- Staff Training
- Project Management
- Talent Development
- Sales Tracking
- Administering Social Media Accounts
- Public and Media Relations
- Regional Sales and Support
- Process Development and Streamlining
Timeline
Owner / Consultant
MLG Werks
08.2022 - Current
Product Marketing Manager
Citcon, Inc
03.2022 - 07.2022
Owner / Managing Partner
FChugg, Inc
04.2018 - 10.2021
Director of Technical Product Marketing
FatPipe, Inc
12.2015 - 10.2019
Marketing Manager
FatPipe, Inc
04.2011 - 12.2015
Regional Sales Director
FatPipe, Inc
03.2009 - 04.2011
Senior Territory Sales Manager
FatPipe, Inc
03.2005 - 03.2009
Admissions Specialist
TechSkills, LLC
01.2004 - 03.2005
Project Manager
DSM Design, Inc
04.2002 - 01.2004
Project Manager
Terra Systems, Inc
01.2000 - 01.2002
Campus Operations Manager
Versity.com
01.1999 - 01.2000
Academic Programs Manager
University of Utah Upward Bound
01.1997 - 01.1999
Bachelor of Science - Business, IT Management
Western Governor’s University
Associate of Science -
College of Eastern Utah