MATT GWYTHER
Salt Lake City,Utah
Summary
Skilled technical product marketer with a forward-thinking mindset, industrious approach, and 14 years in technical sales and marketing manager. A leader specializing in working organization-wide to offer insightful technical expertise. Demonstrated ability to make complex solutions easy to understand. Experienced interfacing with individuals from "Feet on the street" to the "C-suite." Seeking a team to make an impact, who share the passion to move a company forward or advancing initiatives within a company.
Overview
26
26
years of professional experience
Work History
Owner / Consultant
MLG Werks
Salt Lake City, UT
08.2022 - Current
- Consulted & advised SMBs on marketing automation and social media strategy
- Advised businesses on account-based marketing
- Provided independent point of view on go to market materials
- Introduced new methods, practices, and systems to reduce turnaround time.
- Established foundational processes for business operations.
Product Marketing Manager
Citcon, Inc
Santa Clara, CA
03.2022 - 07.2022
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Integrated ABM intelligence into marketing automation nurture stream
- Created compelling messaging around launches for e-Wallets in South Korea, Australia / New Zealand, Singapore, and the Philippines
- Created go to market strategy for new “Payouts” product launch
Owner / Managing Partner
FChugg, Inc
Salt Lake City, UT
04.2018 - 10.2021
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Managed day-to-day business operations.
- Created and oversaw business’s “Covid Survival Plan”
- Sold & exited business at pre-Covid valuation
Director of Technical Product Marketing
FatPipe, Inc
Salt Lake City, UT
12.2015 - 10.2019
- Created compelling messages and stories for sales to using in acquiring customers
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created and maintained buyer personas and nurturing tracks
- Developed forward-thinking solutions to expected technical issues
Marketing Manager
FatPipe, Inc
Salt Lake City, UT
04.2011 - 12.2015
- Cultivated customer and distributor rapport to increase retention rates and drive goal achievement
- Used data analytics to track lead generation campaigns and improve quality.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Performed market segmentations, targeting and positioning for each product line.
- Developed and implemented partner training program.
- Created and monitored SEO guidelines for online presence.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Regional Sales Director
FatPipe, Inc
Salt Lake City, UT
03.2009 - 04.2011
- Established plans for pursuing new customer groups and product opportunities
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Managed and motivated sales team to increase revenue 300% in 18 months.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Spearheaded sales and supporting operations across Asia Pacific region.
Senior Territory Sales Manager
FatPipe, Inc
Salt Lake City, UT
03.2005 - 03.2009
- Sold items to achieve sales and profit goals and increase overall revenue
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Prepared sales presentations for clients showing success and credibility of products.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Admissions Specialist
TechSkills, LLC
Murray, UT
01.2004 - 03.2005
- Handled inquiries from prospective students to provide detailed information regarding admissions process.
- Interviewed applicants to obtain information, discuss rules and collect payments
- Completed preliminary paperwork for incoming and outgoing patients.
- Used various techniques, including cold calling, networking, and referrals to sell education services.
- Contacted prospective students via email and phone calls.
Project Manager
DSM Design, Inc
Mead, CO
04.2002 - 01.2004
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Coordinated material procurement and required services for projects within budget requirements.
- Planned, designed, and scheduled phases for large projects.
- Handled continuous project monitoring and management, including developing forecasts, tracking expenses, and approving payments.
- Forecasted, scheduled, and monitored project timelines, personnel performance, and cost efficiency.
Project Manager
Terra Systems, Inc
01.2000 - 01.2002
- Lead project planning for a $1.5 million demonstration project including: budgeting, scheduling, test planning, test reporting, investor presentations, and drafting project plans
- Managed product development and marketing for a subsidiary marketing an underground mine safety product
- This included marketing literature, locating and scheduling vendors, and production logistics.
Campus Operations Manager
Versity.com
Salt Lake City, UT
01.1999 - 01.2000
- Supervised creation of exciting merchandise displays to catch attention of students.
- Implemented innovative programs to increase student loyalty and reduce turnover.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Academic Programs Manager
University of Utah Upward Bound
Salt Lake City, UT
01.1997 - 01.1999
- Facilitated workshops and conducted one-on-one training to educate team members.
- Coached team members on productivity strategies to accomplish challenging goals.
- Participated in vendor selection and management process for program initiatives.
Education
Bachelor of Science - Business, IT Management
Western Governor’s University
Salt Lake, NM10.2005
Associate of Science -
College of Eastern Utah
Price, UT06.1994
Skills
- Quality Management Systems
- Verbal and Written Communication
- Product Marketing
- Coaching and Mentoring
- Staff Training
- Project Management
- Talent Development
- Sales Tracking
- Administering Social Media Accounts
- Public and Media Relations
- Regional Sales and Support
- Process Development and Streamlining
Timeline
Owner / Consultant
MLG Werks
08.2022 - Current
Product Marketing Manager
Citcon, Inc
03.2022 - 07.2022
Owner / Managing Partner
FChugg, Inc
04.2018 - 10.2021
Director of Technical Product Marketing
FatPipe, Inc
12.2015 - 10.2019
Marketing Manager
FatPipe, Inc
04.2011 - 12.2015
Regional Sales Director
FatPipe, Inc
03.2009 - 04.2011
Senior Territory Sales Manager
FatPipe, Inc
03.2005 - 03.2009
Admissions Specialist
TechSkills, LLC
01.2004 - 03.2005
Project Manager
DSM Design, Inc
04.2002 - 01.2004
Project Manager
Terra Systems, Inc
01.2000 - 01.2002
Campus Operations Manager
Versity.com
01.1999 - 01.2000
Academic Programs Manager
University of Utah Upward Bound
01.1997 - 01.1999
Bachelor of Science - Business, IT Management
Western Governor’s University
Associate of Science -
College of Eastern Utah