Matthew Albrecht

• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
• Prepared annual budgets with controls to prevent overages.
• Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
• Maximized operational excellence mentoring personnel on management principles, industry practices and company procedures.
• Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.
• Directed operational strategies to enhance event execution and audience engagement.
• Analyzed market trends to inform strategic planning and drive business growth initiatives.
• Managed budget allocations, ensuring optimal resource utilization across multiple projects.
• Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.

Co-Developed software for event guest lists.

• Analyzed industry trends and competitor strategies to inform decision-making processes.
• Established performance metrics to evaluate operational effectiveness and team productivity.
• Developed strategic business plans to drive growth and enhance operational efficiency.
• Evaluated market trends to identify emerging opportunities and inform strategic decision making.
• Secured lucrative partnerships by establishing strong relationships with key industry players.

President for America's Military Appreciation tour. Overseeing topline Biz Dev, Military relations, operations for Festival Production($1.2M), Sponsorship Sales(2.2M Raised), Activation Builds, Operation Budgets($65k/month), Event Marketing($150k Annual), Talent Buying(1.5M Annual), Staffing, Security, Food and Beverage Operations, and Military Contracting and Relations. BaseFEST is a national touring music festival series that takes place on U.S. Military bases. Average attendance per event - 20,000 attendees.

• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
• Oversaw business-wide changes to modernize procedures and organization.
• Improved supply chain to reduce materials costs and optimize distribution.
• Interviewed, supervised and motivated 145 staff members to achieve optimal productivity.

Director of Operations for America's Military Appreciation tour. Overseeing operations for Festival Production($800k Annual), Sponsorship Sales($960k sponsorship revenue raised), Activation Builds, Operation Budgets($30k/month), Event Marketing(80k Annual), Talent Buying(1M Annual), Staffing, Security, Food and Beverage Operations, and Military Contracting and Relations. Basefest is a national touring music festival series that takes place on U.S. Military bases. Average attendance per event - 20,000 attendees.

• Identified and implemented strategic plans based on accurate readings of specifications and solid collaboration with project leadership.
• Modernized and improved operational procedures to increase efficiency and profitability while tightly controlling costs such as labor and preventing waste.
• Collaborated with management, technical crew members and fellow supervisors to organize efficient operations and achieve demanding schedule targets.

San Antonio Marketing Director for Live Nation

• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
• Developed innovative and targeted collateral to support overall branding objectives.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets. - ($500k in marketing value bartered annual).
• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
• Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.

• Led the Coors Light mobile music marketing program, this included managing activations across all diversities and multi-cultured communities.
• Identified opportunities by collaborating with distribution partners.
• Led sales forecasting, market trend evaluation and segment strategies.
• Evaluated current service needs and product satisfaction levels with established customers.
• Numbers and Growth - Increased Crispin Volume 300% on and off premise. Increased Summer Shandy 100% on and off premise. Increased Blue Moon by 8% overall in San Antonio.
• Developed integrated marketing strategies to enhance brand visibility and engagement.

SXSW Site Manager

Overlooked operations for Vice Magazine Activation "Viceland"(1600 cap) - 1 Year

Overlooked operations for IFC Activation "IFC Fairgrounds"-(8,000 cap)-2 Years

Job responsibilities-Capacity Control, Liaison between platinum clients and SXSW, Site Management

Talent Buyer for 300 capacity venue in Pacific Beach, California.

Handled all band booking and business development.

Booked 476 concerts from local to national level contracts.

Developed Radio Program development with 91x.

Generated $715,000.00 in Ticket Revenue and $1.5 Million dollars in Ancillary/FB revenue.

• Directed manufacturing process and operational efficiency procedures to achieve goal of first run capability.
• Planned, organized and managed operations, including ordering materials and supplies, workflow management and timely production.

• Accounting supervisor
• Directed multiple client accounting system conversions into web-enabled T.O.P.S financial platform.
• Supervised accounts receivables clerks, team of twelve.
• Compiled general ledger entries on a short schedule with nearly 100% accuracy.
• Computed taxes owed for Service Member Bonus Contracts by applying prescribed rates, laws and regulations.
• Trained 51 new employees on accounting principles DD214 procedures.