Hi, I’m
M.J. Anderson
Marketing Director
Roscoe,IL
Summary
A seasoned multichannel marketing expert and entrepreneur with a contemporary emphasis on mobile content delivery. Specializes in strategic development, creative process management, and fostering client relationships. Proficient in transitioning clients from "Paper to Pixels", leveraging Augmented Reality and Virtual Reality for impactful mobile interactions. Enthusiastically seeking opportunities to innovate in this dynamic space, driven by a rich history of collaboration with leading creative thinkers. Passionate about pioneering work in the realm of digital interactions and constantly inspired by the evolving landscape of the industry.
Overview
35
years of professional experience
Work History
RealityBLU Inc
Co-Founder, Chief Experience Officer
04.2017 - Current
Job overview
- Conceived of and founded Realityblu. A no code SaaS platform for the creation of Augmented Reality content.
- The idea for the company arose from my previous agency experience and the demand for tools that creatives and marketers could use to enhance their service lines and or promote their brands using this transformative technology
- After bootstrapping initially, we raised 3 plus million dollars in venture and angel funding
- Product Architecture & Innovation: As a Chief Experience Officer, I played an instrumental role in envisioning and shaping the BLUairspace Platform
- Collaborated with technical teams to ensure that the product's design and features cater to the evolving specific needs of the creative and marketing marketplace
- Client Sales and Relationship management: As client relationship manager, fostered and nurtured invaluable partnerships with channel and reseller partners
- Oversaw every client interaction, ensuring their needs were addressed, feedback was incorporated, and their overall experience with RealityBLU was unparalleled
- Built a reputation for impeccable client service, leading to repeat engagements, referrals and very low attrition
- Managed the services group, which handled all new client onboarding and training as well as provided application, design and production support
Trekk Design Inc
Co-Founder, Chief Creative Officer
10.1995 - 03.2017
Job overview
- Creative Process & Product: Managed the creative department and it's processes, ensuring that the end products consistently met and surpassed client expectations
- Provided design and creative direction that met client objectives and solved communication problems
- Curated a culture of innovation, encouraging the team to push boundaries and set industry standards
- Technical Development & Leadership: Oversaw a dedicated team of developers, guiding the development, implementation, and integration of complex web based systems which included ecommerce and content managed web sites
- Ensured that technical solutions were seamlessly integrated with creative endeavors, resulting in harmonious and impactful campaigns
- Collaborated closely with the technical and account teams to gather and write project requirements, so that execution could be delivered on time and within project scope
- We were innovators and our ability to rapidly identify and leverage new technologies is one of my core strengths
- While at Trekk, our clients were predominately fortune 1000 B2B companies which include but are not Adobe Systems, Xerox, Cannon U.S., as well as companies in the healthcare and financial services verticals.
Pierce Chemical
Creative Director
01.1992 - 01.1995
Job overview
- Oversaw and directed the day-to-day operations of the internal creative team, a staff of 8, which included writers, art directors and production artists
- The groups responsibility included the design and production of all print advertising, sales collateral, event marketing, catalog production and the company's and industry's first web site
- Also managed the company's in plant print shop and staff
Lee Hill Inc
Senior Art Director
01.1990 - 01.1992
Job overview
- Instrumental in the digital transformation, equipped and trained a 25-member creative team on desktop systems including instruction on all available create tools of the time period Adobe Illustrator, Photoshop as well as Quark Xpress
- Elevated the agency's tech capacity, growing from 2 to 25 systems, directly contributing to $100k in additional monthly billings by bringing digital services in house
- I also performed a traditional Senior Art Director role
- Working on such accounts as Brown Forman, M&M Mars, Motorola, The Illinois Lottery and many other national brands.
Andersen Consulting/Accenture
Senior Designer
09.1988 - 01.1990
Job overview
- Offered design support to consultants and partners within the company's internal proposal development department
- Worked with business analysts to refine and design compelling sales presentations and proposals for very complex business system and integration contracts
- This position was a design job that became the foundation of my interest and passion to use technology to solve communication challenges.
Education
Illinois State UniversityNormal, IL
Bachelor of Science from Design And Visual Communications
05.1987
Skills
- Creative and Technical Team Management (10 years)
- Creative Process Management (10 years)
- Technical Process Management (10 years)
- Direct Sales (10 years)
- Account Management (10 years)
- Pitch Deck Creation (7 years)
- Venture Fund Raising (4 years)
- Creative Direction (10 years)
- Art Direction (10 years)
- Customer Needs Assessments (10 years)
- Digital Content Creation (10 years)
- Brand Marketing (10 years)
- Event Marketing (10 years)
- Variable Data Design and Production (10 years)
- Video Editing and Production (10 years)
- Digital Marketing (10 years)
- Project Implementation (10 years)
- Corporate Identity Branding
- Digital Content Development
- Marketing Collateral Development
- Augmented Reality design & production (10 years)
- Adobe Creative Suite (10 years)
- ChatGPT (1 year)
- MidJourney prompt and image creation (1 year)
Accomplishments
In my career I have done many thought leader presentations to large audiences on the topic of design and emerging technology.
These presentations typically where marketing conferences and other interactive industry events. Conferences include but are not limited too;
- Adobe Creative Suite 3 Product Roll-out
- On Demand
- Document Forum
- Solimar Systems User Conferences
- Graph Expo
- Print Expo
- IPN Member Conferences
- XMPie User Group Meetings
- The Think Conference
- The HOW Design Conference
- Sigraph
Timeline
Co-Founder, Chief Experience Officer
RealityBLU Inc
04.2017 - Current
Co-Founder, Chief Creative Officer
Trekk Design Inc
10.1995 - 03.2017
Creative Director
Pierce Chemical
01.1992 - 01.1995
Senior Art Director
Lee Hill Inc
01.1990 - 01.1992
Senior Designer
Andersen Consulting/Accenture
09.1988 - 01.1990
Illinois State University
Bachelor of Science from Design And Visual Communications