Matthew Beckrest
Cleveland,OH
Summary
Dynamic sales and account management professional with extensive experience in business development and strategic planning. Proven track record in crafting effective go-to-market strategies, enhancing client onboarding processes, and boosting sales performance. Committed to leveraging data-driven insights to foster strong customer relationships and drive sustainable business growth. Seeks to contribute expertise in sales strategy and client engagement in a remote or hybrid environment.
Overview
18
18
years of professional experience
Work History
Campaign Director & Client Onboarding Specialist
Alleyoop
02.2024 - 02.2025
- Facilitated post-sales client onboarding to guarantee smooth transition to implementation.
- Implemented go-to-market plans to boost team performance in market penetration.
- Created Ideal Customer Profiles to enhance targeting precision.
- Designed targeted outreach content to enhance response outcomes.
- Developed tools for uniform sales communication.
- Organized frequent client discussions to assess results and enhance outreach plans.
- Efficiently communicated with account holders about payment changes and product updates.
- Tracked and assessed data to make immediate changes to underperforming strategies.
- Created, implemented, and reported performance of sales campaigns to enhance brand awareness and drive profits.
Senior Sales Development Manager
CIENCE Technologies
08.2021 - 01.2024
- Managed a team of 18 SDRs, providing coaching and support to maximize performance
- Established KPIs to drive productivity, improve pipeline growth, and boost revenue
- Designed training programs to enhance sales skills and promote career development
- Conducted performance evaluations and provided actionable feedback to improve results
- Resolved customer complaints efficiently while maintaining a positive relationship with them.
- Provided training sessions for staff on selling techniques, customer service, and product knowledge.
- Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth, and profitability.
Collections Specialist
Regional Income Tax Agency (RITA)
10.2018 - 04.2021
- Delivered assistance to taxpayers through inbound and outbound calls.
- Supported residents in the preparation, submission, and correction of municipal tax returns.
- Communicated tax obligations clearly and maintained operational efficiency.
- Updated account status and maintained accurate records of all collection activities.
- Reviewed accounts to determine payment plan compliance.
- Negotiated payment plans with delinquent account holders to facilitate debt resolution.
Rehabilitation Specialist
HS Financial Group, LLC
04.2014 - 03.2018
- Managed large volumes of inbound & outbound calls to assist defaulted borrowers.
- Provided subcontracting services to the United States Department of Education.
- Ensured borrower information security in alignment with FDCPA protocols.
- Conducted skip tracing for borrower information and communicated with payroll & HR departments to verify employment status
Department Supervisor
Toys 'R' Us
08.2011 - 02.2014
- Managed Electronics, Action (Boys), and Dolls (Girls) departments, overseeing a dozen employees
- Ensured departments were clean, organized, and adequately stocked according to corporate Plan-O-Grams
- Implemented loss prevention practices, supervised cash handling, and ensured sales goals were met
- Conducted employee training and provided guidance as a key holder with direct supervision of up to 30 employees
- Monitored inventory levels, ensuring optimal stock and minimizing waste.
- Oversaw the hiring process, including recruiting, interviewing, and onboarding new employees.
- Directed and supervised staff performance.
- Oversaw merchandising and display efforts, enhancing product visibility and appeal.
Store Manager
Blockbuster Video
05.2007 - 07.2011
- Managed multiple store locations, ensuring sales goals were met or exceeded
- Oversaw cash handling accuracy, employee training, and loss prevention practices
- Implemented promotional best practices and maintained a well-balanced staff through interviewing, hiring, and employee management
- Ensured excellent customer service by staying well-informed about film recommendations
- Delegated work to staff, setting priorities and goals.
- Monitored employee performance and identified performance gaps for corrective action.
Education
High School Diploma -
Lutheran High School West
Skills
- Customer Relationships
- Account Management
- Product and Service Sales
- Negotiation
- Strategic Selling
- SaaS Sales
- Salesforce
- HubSpot
- B2B Sales
- Leadership and Team Development
- Sales Strategy and Business Development
- Client Success and Relationship Management
- Go-to-Market Planning and Execution
- Performance Metrics and KPI Analysis
- CRM and Sales Enablement Tools
- Cold calling and cold email outreach
- Customer retention and engagement strategies
- Campaign management
- Sales forecasting
- Lead generation
- Client onboarding
- Copywriting and editing
- KPI tracking
- Google analytics
References
References available upon request.
Timeline
Campaign Director & Client Onboarding Specialist
Alleyoop
02.2024 - 02.2025
Senior Sales Development Manager
CIENCE Technologies
08.2021 - 01.2024
Collections Specialist
Regional Income Tax Agency (RITA)
10.2018 - 04.2021
Rehabilitation Specialist
HS Financial Group, LLC
04.2014 - 03.2018
Department Supervisor
Toys 'R' Us
08.2011 - 02.2014
Store Manager
Blockbuster Video
05.2007 - 07.2011
High School Diploma -
Lutheran High School West
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