Matthew W. Brightman
Sandy,Oregon
Summary
Professional territory management expert with extensive experience in driving sales and market expansion. Known for achieving significant growth through strategic planning and effective team leadership. Reliable and adaptable, excelling in collaborative environments while maintaining strong focus on achieving results. Skilled in market analysis, client relationship management, and strategic sales planning.
Overview
21
21
years of professional experience
Work History
Senior Territory Manager
RAI Trade Marketing Service
08.2017 - 07.2024
- Negotiated retail contracts with annual customer incentive packages while executing brand launches of new products on a 100+ SKU brand portfolio by utilizing resources and marketing tools to create sell-through strategies with whole sale partners
- Championed complex strategies to drive sales while building strong relationships, maintaining and growing a territory of 100+ retail outlets, mid-size chain accounts, and wholesale distributors in the Portland Metro area
- Drove brand awareness and brand loyalty by participating in Consumer Engagements, Consumer activation, Brand awareness with education and tradeshows involving important wholesale partners, resulting in improved relationships that benefited the company and its customers
- Demonstrated consultative leadership by analyzing data using CRM software to provide profitable business solutions for Chains and strategic independent accounts
- Collaborated with brand teams on product launches/changes which helped fuel a 3% growth in market share on Premium and New product launches in the innovative category while contributing to a positive and inclusive atmosphere
- Provided training and onboarding of new territory managers on comprehensive selling skills, using their strengths to achieve targeted commercial quantitative and qualitative sales objectives, territory management strategies, customer relationship management, contract management, resource management, and all they need to become self-sufficient and independent
- Served as an integral part of the Portland Strategic Market Initiative, one of 13 Strategic Markets across the country
Territory Manager - Sales and Service
Core-Mark International
03.2015 - 08.2017
- Visit customers on a regular call cycle to perform selling and merchandising functions in-store, including placing orders or assisting customers in online ordering systems
- Merchandising according to established plan-o-grams and checking previous quarter sales
- Grow sales through increasing sales to existing customer base or new accounts as required
- Work in tandem and provide support to Territory Manager and Manufacture Vendors to promote Programs available through Core-Mark such as Smart Stock, Smart Sets, VCI, marketing programs and other support services
- Participate in training programs and sales meetings
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
NW Peer Trainer
Advantage Sales & Marketing
01.2014 - 03.2015
- Trained Reps on Retail Execution included- Merchandising, Selling, and in store fundamentals for our clients
- Provided constructive critiques on trainee performance throughout the course duration, empowering them with valuable insights for personal growth.
- Worked with Sales staff to provide 100% coverage for each client (153 Different clients for each store)
- Follow up/report/complete all administrative tasks and projects as required or directed by RSM (Regional Sales manager)
- Followed a strict work-with schedule to insure all reps received 100% support
- Took the Northwest from a National Rank of 51st to 9th in just under 1 year
- Introduced a Monday conference call for my territory that was adopted and implemented across the nation
West Coast Regional Manager
FUMA International
11.2012 - 12.2013
- Performed all sales activities including but not limited to maintaining a high frequency of Distributor, Chain account and Store visits
- Product presentations, preparing detailed product promotion load outs for the best reach
- Creating detailed weekly/Monthly and Quarterly growth and activities plans
- Utilize all trade shows and market events to create new sales on a multi level platform
- Enhanced brand visibility by executing targeted marketing campaigns tailored to the West Coast audience.
- Developed strong relationships with key clients to ensure long-term business growth and stability.
- Established performance metrics to evaluate progress towards goals, driving continuous improvement across the region.
- Expanded market share by identifying untapped opportunities in the West Coast region.
Personal Banker
Chase Bank
02.2010 - 10.2012
- Utilized strong interpersonal communication skills during client interactions, resulting in increased trust and fostering long-lasting relationships.
- Completed numerous successful new sales calls to increase my customer base
- Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
- Improved customer satisfaction by providing personalized banking solutions and exceptional service.
- Exceeded individual performance metrics consistently while maintaining exceptional levels of client satisfaction ratings throughout tenure as Personal Banker.
Senior Territory Sales Representative
U.S. Smokeless Tobacco Co.
05.2003 - 12.2009
- Utilized CRM software effectively to track leads, manage contacts, and monitor progress against goals regularly.
- Increased sales revenue by developing and implementing strategic territory plans.
- Hired and trained 4-5 employees in each territory to assist in product distribution and quality control
- Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Developed comprehensive marketing plans to promote new product launches within the territory successfully.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships.
Education
Mt. Hood Community College
Gresham, OR01.2002
High School Diploma -
Sam Barlow High School
Gresham, OR01.2000
Skills
- Sales Presentations
- Sales Planning
- Account Management
- Performance Tracking
- Sales Leadership
- CRM Software
- Adaptability and Flexibility
- Contract Negotiation
Timeline
Senior Territory Manager
RAI Trade Marketing Service
08.2017 - 07.2024
Territory Manager - Sales and Service
Core-Mark International
03.2015 - 08.2017
NW Peer Trainer
Advantage Sales & Marketing
01.2014 - 03.2015
West Coast Regional Manager
FUMA International
11.2012 - 12.2013
Personal Banker
Chase Bank
02.2010 - 10.2012
Senior Territory Sales Representative
U.S. Smokeless Tobacco Co.
05.2003 - 12.2009
High School Diploma -
Sam Barlow High School
Mt. Hood Community College
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