Matthew Bucio
Entry-Level Digital Marketing Specialist
Mukwonago,WI
Summary
Dynamic digital marketing specialist with a proven track record in SEO and Google Ads. As an independent digital marketer, I built and designed a responsive Wordpress site with Elementor and increased it's visibility through local search optimization—driving organic traffic and boosting lead conversions. I excel at social media content creation, client collaboration, and data‑driven campaign management to deliver measurable results.
Overview
3
3
years of professional experience
2
2
Certifications
1
1
Language
Work History
Entry-Level Digital Marketing Specialist
Self-Employed
11.2024 - Current
- Designed and launched a responsive 5‑page WordPress site on Hostinger using Elementor, translating a high‑end auto‑detailing brand into a polished online presence
- Configured and integrated Google Business Profile, Google Analytics (GA4), and Google Search Console to enable ongoing performance tracking and local‑SEO insights
- Piloted a Google Ads search campaign that began converting leads into booked appointments, refining targeting and bidding to improve cost‑per‑acquisition
- Performed comprehensive on‑page SEO optimization—including metadata updates, keyword research, and technical tweaks—to boost local search rankings for “auto detailing” in the target service area
- Wrote and published SEO‑focused blog articles (e.g., “Top 5 Paint Correction Benefits”) to drive organic traffic and establish subject‑matter authority
- Developed, edited, and embedded cross‑platform social‑media posts (images, short videos, captions) directly on the website to reinforce brand messaging and increase user engagement
Freelance Web Developer
John (Volunteer Project)
09.2022 - 09.2022
- Designed and launched a 5‑page WordPress site on Hostinger using Elementor, translating client requirements into a polished, mobile‑responsive layout
- Curated and uploaded multimedia content (testimonials, photos, and videos) to showcase the construction business’s portfolio and build trust with visitors
- Configured, tested, and optimized the site’s contact form to ensure reliable lead capture and seamless inquiry submissions
- Wrote and structured all page titles, headings, meta descriptions, and on‑page copy with basic SEO best practices—boosting local search relevance for New Jersey service keywords
- Collaborated directly with the client to iterate on design revisions and deliver a site that aligned with their brand standards and business goals
Education
Associate of Arts - General Studies
University of Wisconsin - Waukesha
WI 05.2001 -
Skills
- SEO (On‑Page & Local SEO)- Google Ads (Search Campaigns & Bid Optimization)- WordPress & Elementor Site Building- Google Analytics & Search Console- Social Media Content Creation & Video Editing (CapCut)
Certification
Google Ads Search Certification
Timeline
Google Ads Search Certification
08-2025
Google Analytics Individual Qualification
08-2025
Entry-Level Digital Marketing Specialist
Self-Employed
11.2024 - Current
Freelance Web Developer
John (Volunteer Project)
09.2022 - 09.2022
Associate of Arts - General Studies
University of Wisconsin - Waukesha
05.2001 -
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