Matthew B. Wavra
Thief River Falls,USA
Summary
Driven and energetic, I am a digital brand strategist and marketing executive with extensive experience in delivering high ROI campaigns through Amazon PPC and Google Ads. I lead innovative marketing, advertising, branding, promotional, and digital projects from conception to completion. My proven history in profitable revenue growth stems from my ability to define strategies and manage P&L and investment budgeting. Utilizing an integrated marketing strategy, I consistently deliver campaigns and products that establish market leadership. As an adaptable relationship builder, I excel in communication, problem-solving, and listening skills. I leverage a consultative, customer-centric approach in all situations.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Co-Founder/Chief Ads Officer
Goatz Media
01.2017 - Current
- Manage client portfolios in enhancing brand awareness and visibility, achieve market leadership, accelerate growth and revenue using paid search and SEO optimizing listings
- Research organize, and spearhead keywords for Pay-Per-Click service
- Provide digital and traditional B2B and B2C marketing services to clients
- Develop and execute successful social media campaigns that create a strong, visible online presence
- Built sales organization from the ground up, including sales plan, metrics, and all support materials
- Architected and built a successful brand through private label on Amazon products on Amazon resulting in $3.5M of profit
- Performed Competitor Research and Market Research to effectively articulate product value proposition
- Setup and manage accounts on search platforms, oversee the budget, maintain keyword databases, monitor PPC campaign outcomes, and prepare weekly reports
- Launch and direct SEO strategies across content sites and write comprehensive monthly SEO/SEM reports to evaluate site performance and highlight areas of potential improvement
- Transform clients' businesses through social media optimization (Instagram, Facebook, YouTube, Google ads) and integrated marketing campaigns including SEM, PR, and lead generation/nurturing systems
- Developed social media training program to enable clients to establish a social presence with customers
- Implemented an effective CRM system; created a centralized customer data platform which significantly improved the client's business, customer experience, service, and retention
- Hired, trained, and motivated high performance, digital marketing team
- Ensured long-term competitive advantage by designing/executing focused, insightful, and innovative marketing strategies that leveraged brand synergies across diverse product lines
Sales Manager
Northwest Manufacturing Inc
01.2015 - 01.2017
- Oversaw business development, project management, and execution for multiple projects
- Established customer relationships with all decision-makers and influencers across multi-entity functions
- Instituted high-impact sales tactics and programs
- Improved brand presence by growing partner channels and onboarding distributors/dealers
- Mentored sales team on sales best practices, ensuring quality customer interaction and the overall effectiveness of the sales process, sales planning, and forecasting
Sales Manager
Columbia Grain International(CGI)
01.2014 - 01.2015
- Developed personal relationships with growers to help them identify agronomic solutions and offered high-quality products to support them in enhancing performance, increasing productivity, and maximizing return on investment
- Collaborated with dealers and growers to learn about customer insights on various products while answering routine questions concerning products such as price, credit terms, and durability
- Prepared sales contracts to record required sales information and collect receivables on time
- Promoted products at trade shows and conferences
- Maintained a high level of technical expertise to achieve the market's sales goals
Sales Manager
Midwest Agronomy LLC
01.2012 - 01.2014
- Provided leadership to growers and sales team
- Executed sales meetings and grower meetings to continually increase market share
- Leveraged knowledge in crop inputs, seed, and farm management practices
- Established business relationships with strategic partners and providers
- Supported senior management with continual marketplace feedback, product management suggestions, product sales forecasts, and key business opportunities
- Grew annual Agronomy sales from $3.6M to $9.4M
- Trained and coached sales representatives in building customer relationships and projecting the needs in the field while effectively communicating those needs
Sales Representative
Midwest Scientific
01.2006 - 01.2010
- Sold Molecular Biology products to University of Iowa, Iowa State, University of Nebraska, University Nebraska Medical Center
- Increased annual sales from $360K to $2.4M + within 4 years
- Collaborated with multiple stakeholders and cross-functional teams including direct and channel marketing, product management, and account management throughout the sales cycle
- Consistently exceeded sales goals by developing trusting relationships with prospective customers and key stakeholders and empowering them to make purchasing decisions with confidence
- Positioned corporation to capitalize on sales pipelines for the long-term by solidifying an alliance with distributors, building loyalty to the brand, and strengthening customer base
- Provided strategic direction for continuous improvement and lead client teams to achieve operational excellence during project execution
- Increased customer satisfaction by proactively seeking feedback and building relationships
Insurance Sales Manager
Aflac Insurance
- Promoted Aflac Insurance products and services by upselling and cross-selling strategies
- Advised clients on various insurance coverage options
- Customized insurance programs to suit individual customers covering a variety of risks
Education
BACHELOR OF SCIENCE - Business Management & Marketing
Doane College
Lincoln, NE01.2012
Skills
- Customer Relationship Management Software
- Salesforce
- Microsoft Suite
- Google Drive
- Social Media Marketing
- YouTube
- Team management
- Risk management
- Compliance
- Account retention
Accomplishments
- Resolved product issue through consumer testing.
- Achieved great results through effectively helping with Local SEO.
- Collaborated with team of 25 in the development of Ranking Local Companies through SEO.
- Achieved more clients by completing great results in SEO with accuracy and efficiency.
Certification
Certified Customer Acquisition Specialist, Digital Marketer, Certified to run ads and campaigns in YouTube, Google, Instagram, and Facebook
Languages
English
Full Professional
Timeline
Co-Founder/Chief Ads Officer
Goatz Media
01.2017 - Current
Sales Manager
Northwest Manufacturing Inc
01.2015 - 01.2017
Sales Manager
Columbia Grain International(CGI)
01.2014 - 01.2015
Sales Manager
Midwest Agronomy LLC
01.2012 - 01.2014
Sales Representative
Midwest Scientific
01.2006 - 01.2010
Insurance Sales Manager
Aflac Insurance
BACHELOR OF SCIENCE - Business Management & Marketing
Doane College