Matthew Cabrey
Blue Bell,PA
Summary
Driven regional manager offering in-depth understanding of industry market conditions and regional preferences. Strategic and proactive leader with skill implementing successful changes to business policies and procedures. Ready to apply several years of experience and leadership abilities.
Overview
20
20
years of professional experience
Work History
Mid-Atlantic Regional Manager
CROOK & MARKER, LLC.
Hamilton, NJ
01.2024 - 11.2025
- Managed distributor relationships and sales for Pennsylvania, Delaware, and Maryland regions.
- Oversaw business operations in largest sales volume area of the company.
- Directed brand transition to the Hard Tea category to align with market trends.
- Reestablished wholesaler relationship with Standard Distributing in Delaware to launch Crooked Tea.
- Secured initial purchase orders and developed sales incentives for wholesalers partners.
West Zone Manager
CROOK & MARKER, LLC.
Hamilton, NJ
07.2022 - 12.2023
- Managed distributor relations across nine states, enhancing brand visibility and market presence.
- Executed relaunch of product portfolio, overseeing obsolescence and inventory management strategies.
- Engaged major chain buyers and key account managers to align on brand pivot and strategic direction.
- Facilitated distributor meetings and presentations, ensuring alignment on annual business plans and trade execution.
- Supported East Coast rebranding initiatives, solidifying Philadelphia as a strategic foothold for brand evolution.
Director, Field Sales
CROOK & MARKER, LLC.
Hamilton, NJ
01.2022 - 07.2022
- Managed field sales personnel across multiple markets: Pennsylvania, New Jersey, Maryland, Virginia, Colorado, Texas, New England, Illinois.
- Focused on trade execution and market disruption to enhance brand visibility.
- Optimized chain compliance and maximization through rigorous analysis of KPIs.
- Cultivated strong distributor relations to ensure effective collaboration and support.
Pennsylvania Regional Manager
CROOK & MARKER, LLC.
Hamilton, NJ
05.2021 - 01.2022
- Oversaw field activities for top-tier Pennsylvania distributor, enhancing brand visibility.
- Activated largest independent market to maximize brand potential.
- Collaborated with C-suite on pilot programs, achieving record sales while maximizing brand impact.
West Zone Trader
CROOK & MARKER, LLC.
Hamilton, NJ
01.2021 - 05.2021
- Managed distributor relationships across eight states, enhancing operational efficiency during pandemic.
- Designed and implemented state-specific programming for medium and small-sized distributors.
- Ensured chain compliance through effective distributor programming and inventory management.
- Oversaw product orders, point of sale systems, and financial reporting for distributors.
Mid-Atlantic Field Market Manager
UNITED STATES BEVERAGE, LLC
Stamford, CT
04.2018 - 02.2020
- Managed eastern Pennsylvania, Delaware, Maryland, and Washington DC to optimize market presence.
- Developed partnerships with wholesalers to achieve shared objectives across all brand portfolios.
- Assisted in establishing markets in Metro New York, New Jersey, Cleveland, and Boston.
- Opened new market partnerships in Maryland and Washington DC, launching Moosehead, Innis & Gunn, and Dragon Stout.
- Created Czechvar draft programs for Founding Farms group across PA, MD, DC, and VA.
- Achieved 27.6% growth for Czechvar in 2018 and 5.9% in 2019.
- Implemented Estrella Damm draft program for Paladar Kitchen, resulting in 7.3% growth in 2019.
- Developed Delaware market for Moosehead with volume increase of 11.3%, reversing a downward trend.
Eastern PA Market Manager
UNITED STATES BEVERAGE, LLC
Stamford, CT
02.2015 - 04.2018
- Achieved Moosehead Golden Antler Award for Sales excellence.
- Launched Empire Brewing Company in Philadelphia, securing 175 distribution points.
- Developed tailored promotions for On & Off Premise channels aligned with brand identities.
- Revitalized Moosehead brand after years of decline, achieving 11.8% growth through 2016.
- Drove 13.7% sales growth for Estrella Damm brand.
- Implemented brand-specific programming for Murphy’s Irish Stout, resulting in 16% growth.
Tenth & Blake Brand Manager
MULLER BEVERAGE, INC
Philadelphia, PA
12.2006 - 12.2014
- Managed sales, inventory, budgets, and point of sale items for Leinenkugel’s, Peroni, and other brands.
- Achieved 63.2% growth for Tenth & Blake brands in 2014.
- Ranked as top salesperson for Tenth & Blake in Management Unit for 2014.
- Recognized as top Miller salesperson for Crispin Cider in 2014.
- Earned title of top Crispin National Salesperson in 2013.
- Secured first place in Leinenkugel Summer Shandy sales and Crispin draft incentive for Fall 2013.
- Exceeded Leinenkugel Summer Shandy Draft goal with 514 lines, increasing from 186 the previous year.
- Collaborated with DBM to develop detailed yearly business plans, achieving sustained growth of 110% for Leinenkugel’s and 55% for Crispin.
Account Executive Pro
MARKET RESOURCE PARTNERS LLC
Philadelphia, PA
12.2006 - 12.2008
- Independently managed client campaigns, ensuring consistent top-level service through regular client interactions.
- Averaged four new sales appointments weekly, contributing to an increased sales pipeline.
- Maintained one of the highest sales call conversion rates in division.
- Executed inside sales generation activities for existing clients, prioritizing telephone and email outreach.
Sales Executive
TOSHIBA BUSINESS SOLUTIONS
King of Prussia, PA
07.2005 - 04.2006
- Identified and managed new accounts in the Philadelphia area using Salesforce America and web-based resources.
- Developed cost-effective solutions for companies to optimize office production and documentation processes.
- Trained customers on integrating new equipment with existing systems for enhanced functionality.
Education
Master of Sciences - Cyber Security & Management
SOUTHERN NEWHAMPSHIRE UNIVERSITY
11.2024
Bachelor of Arts Degree - Psychology
LA SALLE UNIVERSITY
05.2005
Skills
- Strategic planning
- Key account management
- Sales mentorship
- Sales data analysis
- New business development
- Go-to-market strategy
- Price promotion management
- Budget management
- Distributor management
- CRM proficiency
- Microsoft Office Suite
- Presentation skills
Honors Awards Activities
- Arts and Sciences Summer Research Grant Winner (2004)
- Student Athlete Academic Honors Award (2002 – 2004)
- La Salle University Crew Team (2001 – 2004)
- Research Assistant: Anxiety Treatment and Research Clinic
- Avid cyclist - Completed the MS 150 (2009, 2010, 2012)
Qualifications Summary
Experienced Market Manager with approximately 20 years of demonstrated sales growth. Developing brand awareness for the Crook & Marker Company, United States Beverage Company and Tenth & Blake craft and import portfolios in major markets. Setting sales records for each organization throughout my career. Now seeking to apply the experience, knowledge and aptitude gained to new a challenging position.
Timeline
Mid-Atlantic Regional Manager
CROOK & MARKER, LLC.
01.2024 - 11.2025
West Zone Manager
CROOK & MARKER, LLC.
07.2022 - 12.2023
Director, Field Sales
CROOK & MARKER, LLC.
01.2022 - 07.2022
Pennsylvania Regional Manager
CROOK & MARKER, LLC.
05.2021 - 01.2022
West Zone Trader
CROOK & MARKER, LLC.
01.2021 - 05.2021
Mid-Atlantic Field Market Manager
UNITED STATES BEVERAGE, LLC
04.2018 - 02.2020
Eastern PA Market Manager
UNITED STATES BEVERAGE, LLC
02.2015 - 04.2018
Tenth & Blake Brand Manager
MULLER BEVERAGE, INC
12.2006 - 12.2014
Account Executive Pro
MARKET RESOURCE PARTNERS LLC
12.2006 - 12.2008
Sales Executive
TOSHIBA BUSINESS SOLUTIONS
07.2005 - 04.2006
Master of Sciences - Cyber Security & Management
SOUTHERN NEWHAMPSHIRE UNIVERSITY
Bachelor of Arts Degree - Psychology
LA SALLE UNIVERSITY