Matthew Carrera

• Coordinated over 400 live sports broadcasts, managing graphics and on-screen content for seamless production.

• Maintained databases for various productions, supporting the team with relevant information and resources.

• Conducted in-depth research to support storytelling and enhance event coverage.

• Assisted in the organization of in-person content shoots, enhancing brand visibility through engaging visuals.

• Designed and executed graphics using Ross Xpression and Adobe tools, ensuring highquality visuals for events.

• Collaborated with producers and directors to align visual content with editorial goals and storytelling strategy.

• Developed press materials, including press releases, advisories, and media alerts to support strategic campaigns.

• Maintained and updated media contact lists, ensuring accuracy for outreach and targeted messaging.

• Responded to media and fan inquiries with professionalism and timeliness to enhance brand reputation.

• Coordinated logistics for high-profile events and press junkets, ensuring seamless execution and media engagement.

• Partnered with marketing, sponsorship, and creative teams to align messaging across campaigns and platforms.

• Monitored news cycles and flagged trends to support timely and relevant PR responses.