Matthew Centeno
San Antonio,TX
Summary
CRO-Focused eCommerce Marketing Manager with 5 years of experience driving growth through data-driven strategies for DTC, B2C, and B2B businesses. Expertise in conversion optimization, landing page personalization, and search engine marketing to increase brand visibility, user engagement, and sales. Proven ability to leverage digital channels and analytics to grow customer bases and improve performance. Skilled in managing cross-functional teams, executing multi-channel campaigns, and using market insights to maintain a competitive advantage.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Ecommerce Marketing Manager
Freelance Marketing Consultant
Remote
12.2019 - Current
- Leveraged CRO tools like Hotjar, Optimizely, and Google Analytics to conduct A/B testing, personalize landing pages, and optimize user experience for higher conversions.
- Developed and executed marketing strategies, driving growth through market trend analysis, consumer insights, and targeted audience research.
- Collaborated with executive teams to oversee and refine high-level marketing strategies.
- Utilized tools such as SEMRush, Google Search Console, and Google Analytics to track performance, analyze user behavior, and implement data-driven marketing improvements.
- Analyzed full-funnel customer behavior to optimize engagement at each touchpoint, increasing conversion rates and customer lifetime value (CLV).
Search Engine Marketing Strategist
GCommerce Solutions LLC
Park City, UT
02.2023 - 06.2024
- Improved search-related activities through ongoing experimentation, A/B testing, and optimization, tracking key metrics like page views, bounce rates, and time on site.
- Collaborated with developers to enhance website architecture, server configuration, and navigation for a better user experience and search engine visibility.
- Monitored and analyzed SEO and SEM campaign performance using tools like Google Analytics and Search Console, optimizing efforts based on data insights.
- Conducted keyword research, optimized website content, and audited sites for technical SEO issues affecting rankings.
- Provided data-driven recommendations for improving existing campaigns or launching new ones, leveraging industry trends, and competitor analysis.
- Produced monthly performance reports outlining KPIs, campaign progress, and ROI metrics to guide strategy adjustments and ensure alignment with business objectives.
Education
Business Finance
The University of Texas At San Antonio
San Antonio, TXSkills
- A/B Testing & Multivariate Testing
- User Behavior & Analytics Expertise (Google Analytics, heatmaps, user recordings)
- Conversion-Focused Landing Page Optimization
- Website Architecture & User Experience
- Performance Tracking & Data-Driven Optimization
- Search Engine Optimization (SEO)
- Market Research & Trend Analysis
- Cross-Functional Team Collaboration
Certification
- A/B Testing Mastery (CXL)
- Google Analytics Certified
- Google Search Certified
- Google Display Certified
- Google Shopping Certified
Timeline
Search Engine Marketing Strategist
GCommerce Solutions LLC
02.2023 - 06.2024
Ecommerce Marketing Manager
Freelance Marketing Consultant
12.2019 - Current
Business Finance
The University of Texas At San Antonio
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