MATTHEW C. HENDRICKS
Charlotte,NC
Summary
Experienced Senior Sales Director with a strong background in data-driven media insights, advertising technologies, and programmatic sales. Skilled in developing and managing high-impact campaigns that consistently exceed ROI targets and foster strong client relationships. Known for ability to build and motivate teams, as well as analytical problem-solving skills. Excels in customer relations, with a natural aptitude for building relationships and a dedication to client success. Engaging and pleasant personality adds to ability to connect with clients and ensure satisfaction.
Overview
14
14
years of professional experience
Work History
Director of Agency Sales
Resonate
02.2022 - 09.2024
- Led sales growth in SaaS-based media/agency space, marketing Resonate's AI-powered data and analytics platform to tiered agencies
- Utilized data-driven insights to increase audience activation, improve media ROAS, and drive new business
- Successfully on track to double sales YoY, achieving a $1M+ revenue budget in 2024
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Senior AE, National Digital Sales
Beasley Media Group
02.2021 - 02.2022
- Developed and sold integrated digital marketing solutions including OTT/CTV, SEM, social media, and contextual retargeting
- Collaborated with internal client services teams to optimize campaigns and improve ROI
- Established and strengthened client relationships, delivering data-driven advertising campaigns
Director of Sports Sponsorship Sales
Entercom Media
02.2019 - 12.2020
- Managed sponsorships and partnerships with Carolina Panthers and Charlotte Hornets broadcasts
- Drove digital revenue growth through innovative digital assets and audience engagement
- Created analytics tools and reports to demonstrate ROI and support new business development
Senior AE – Major Accounts
iHeartMedia Charlotte
02.2014 - 02.2019
- Consistently delivered revenue growth for major multi-market accounts
- Won President’s Club honors for three consecutive years, closing $1.25M in multi-market revenue
- Pioneered the sale of new digital products including OTT, targeted email, and advanced analytics
Senior Account Executive
CBS Radio
04.2012 - 04.2013
- Led the development of new sponsorship opportunities, driving significant growth for the Carolina Panthers pre/post-game show
- Generated $250K in new business in the first year
Account Executive, Digital/TV
Fox Sports Southwest
10.2010 - 10.2011
- Point person for digital sales, responsible for closing first annual package for Fox Sports Southwest’s digital division
- Developed new pricing and sales strategies for digital products, leading to sustained growth
Education
B.B.A. - Business Administration, Concentration in Marketing
St. Bonaventure University
05.1999
Skills
- Strategic Planning
- Verbal and written communication
- People Management
- Operations Management
- Negotiation
- Contract and Vendor Management
- Business Development
- Charismatic Leader
Timeline
Director of Agency Sales
Resonate
02.2022 - 09.2024
Senior AE, National Digital Sales
Beasley Media Group
02.2021 - 02.2022
Director of Sports Sponsorship Sales
Entercom Media
02.2019 - 12.2020
Senior AE – Major Accounts
iHeartMedia Charlotte
02.2014 - 02.2019
Senior Account Executive
CBS Radio
04.2012 - 04.2013
Account Executive, Digital/TV
Fox Sports Southwest
10.2010 - 10.2011
B.B.A. - Business Administration, Concentration in Marketing
St. Bonaventure University
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