Matthew C. Hendricks
Charlotte,USA
Summary
As a Senior Sales Director with expertise in digital media, marketing, and programmatic sales, I specialize in leveraging data-driven insights to craft high-impact campaigns that consistently exceed KPI and ROI expectations. My strong analytical skills enable me to turn complex data into actionable strategies, optimizing client performance and driving measurable results. I am adept at using advertising technologies to inform decision-making and deliver targeted, results-oriented solutions. Passionate about building strong client relationships, I focus on creating value through personalized, data-backed approaches that drive success and foster long-term partnerships.
Overview
26
26
years of professional experience
Work History
Senior Director of Sales
Civicscience
Charlotte, NC
10.2024 - Current
- Identifying new market segments and developing strategies to penetrate them.
- Identifying opportunities for process improvement within the sales organization.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Director of Agency Sales, National Media Sales
Resonate
02.2022 - 09.2024
- Drive significant SaaS growth in the Media/Agency space marketing and selling Resonate Data to Tier I, II & III level agencies
- Leverage Resonate’s unique AI powered Data driven insights and analytics platform to increase media ROAS, increase interdepartmental agency efficiencies, direct audience activation and increase New Business Revenue for small, mid-size and large agency’s
- On pace in 2024 to attain $1m + budget and double sales YOY
Senior AE, National Digital Sales
Beasley Media Group
02.2021 - 02.2022
- Sell fully integrated marketing solutions for the new National Digital Sales Division to key National clients
- Marketing Solutions include: OTT/CTV, SEM, Social, Email Marketing platforms, Addressable Geo Fencing, Search Retargeting, Contextual Keyword Retargeting, Branded content, & Sponsorships
- Leverage of internal Client Services team to continuously optimize campaign(s) & maximize ROI
Director of Sports Sponsorship Sales
Entercom Media
Charlotte, NC
02.2019 - 12.2020
- Oversee Sponsorships & Partnerships with Carolina Panthers & Charlotte Hornets Radio Broadcasts
- Drive New Relationships & Strengthen Existing revenue opportunities with key accounts, local & regional
- Grow and develop key Digital Assets to be used in current & future partnerships
- Create key research reports and analytics tools to maximize ROI for partnerships
Senior AE – Major Accounts
iHeart Media Charlotte
Charlotte, NC
02.2014 - 02.2019
- President’s Club Winner Q1 – Q4 2016, Q2 – Q4 2017, Q2 – Q4 2018
- Significant revenue growth on multiple key multi market accounts year over year
- Closed over $1.25 million dollars in Multi Market & TTWN revenue in 2018
- Significant revenue growth in New Digital products such as OTT, iCloud Targeted Email, Advanced Analytics
Senior Sports Marketing Consultant
ESPN 730 AM Sports Radio WZGV
Charlotte, NC
08.2013 - 01.2014
- Brought in to position WZGV, a relatively new sports station, for rapid growth in the marketplace
- Responsible for overhaul of all marketing materials, sponsorship opportunities & station rate structure
- Responsible for maintaining monthly sales goals by growing existing client billings & new revenue streams
- Negotiated National Representation for station with a large National Rep Firm
Senior Account Executive
CBS Radio - 610 AM Sports Radio WFNZ
Charlotte, NC
04.2012 - 04.2013
- Sold over $250k in New Business in first 12 months
- Pitched over $500k for the National CBS Radio Sports Network
- Designed & developed Sponsorships for 2hr
- Carolina Panthers Pre/Post Game Show
Account Executive, Digital/TV
Fox Sports - Fox Sports Southwest
Dallas, TX
10.2010 - 10.2011
- Point person for all digital packages and new business accounts
- Responsible for closing the first annual package for Foxsportssouthwest.com
- Developed digital pricing structure and packages to be utilized by the sales dept
- Kept the sales staff informed of current market trends, site stats, and overall industry news
Director of Sales
Peak Performance Construction
Dallas, TX
04.2009 - 09.2010
- Grew revenue by 150% from 2008 to 2009
- Fostered new business relationships accounting for over $1.5 million in new revenue
- Managed a team of 10 outside sales representatives as well as all marketing and PR for company
Sports Marketing Consultant
ESPN - 103.3 FM Sports Radio KESN
Dallas, TX
04.2007 - 04.2009
- Created sales packages for entire sales staff for Dallas Mavericks Radio Sponsorships on-air & on-line
- Point AE for Dallas Mavericks Monthly Players Show – 'Breakin’ It Down with Jason Terry'
- Won Circle of Excellence for March & May 2008; finished 3rd place for COE for 2008 out of eight reps
- Grew client billings by over 250% from 2007 to 2008
Account Executive
CBS Radio - MOVIN 107.5 FM KMVK
Dallas, TX
11.2006 - 04.2007
- Maintained existing relationships and grew new business as station changed to new format
- Worked to help create new ideas and online promotions to generate non-traditional revenue
Field Sales Representative
Forest Pharmaceuticals
Philadelphia, PA
09.2005 - 10.2006
- Responsible for selling/promoting Forest’s portfolio of Medications to physicians in designated territory
- Grew Lexapro market share 1.3% over prior year, (23%) the highest market share in the entire division
- Grew Benicar market share 1.5% over prior year, (17%) the highest market share in the entire division
- Lead rep for organizing speaker programs, dinner programs and round table discussions for physicians
- Finished ranked 50th in Presidents Club out of 450 reps across the country
Sports Marketing Consultant/AE
CBS - Infinity Sports Marketing/WPSG TV
Philadelphia, PA
02.2001 - 01.2005
- Advertising sales, marketing, & promotions for Philadelphia Eagles/76ers/Flyers/Phillies Radio Networks
- Finished first in new business development for the Philadelphia Eagles Radio Network 2004
- Closed a three year partnership with American Honda Corp
- And the Eagles Radio Network for $650k
- Exceeded new business budget of $50,000 for eight out of twelve quarters on WPSG
- Fostered existing client relationships and grew new business as station changed to new format
Sports Marketing Consultant/AE
First Union Center Group Sales
Philadelphia, PA
09.1999 - 01.2001
- Inside/outside sales of group tickets & luxury club box seats for all events at the Sports Complex
- Primary sales force for Philadelphia: Flyers/Sixers/Wings/Phantoms/Kixx & other major sporting events
- Consistently in the top three of seven reps in sales for each event held at the Complex
Sales Associate
Philadelphia Eagles
Philadelphia, PA
05.1999 - 09.1999
- Helped launch a comprehensive marketing effort to create demand for Eagles season tickets
- Top Sales Associate 5 out of the 12 weeks the season ticket campaign took place
- Overall Top Sales associate out of six other Sales Associates; $220k of total season ticket revenue
Education
B.B.A. - Business Administration, Marketing, Secondary Business Education Minor
St. Bonaventure University
05.1999
Skills
- New business development
- Strategic Planning
- Digital media
- Data Insights & Analytics
- Sponsorship Sales
- Client engagement
- Sales presentations
- Pipeline management
- Territory management
- Sales enablement
- Key account growth
- CRM proficiency
- Deal closing & Negotiations
- Charismatic Leader
References
References & Portfolio available upon request
Timeline
Senior Director of Sales
Civicscience
10.2024 - Current
Director of Agency Sales, National Media Sales
Resonate
02.2022 - 09.2024
Senior AE, National Digital Sales
Beasley Media Group
02.2021 - 02.2022
Director of Sports Sponsorship Sales
Entercom Media
02.2019 - 12.2020
Senior AE – Major Accounts
iHeart Media Charlotte
02.2014 - 02.2019
Senior Sports Marketing Consultant
ESPN 730 AM Sports Radio WZGV
08.2013 - 01.2014
Senior Account Executive
CBS Radio - 610 AM Sports Radio WFNZ
04.2012 - 04.2013
Account Executive, Digital/TV
Fox Sports - Fox Sports Southwest
10.2010 - 10.2011
Director of Sales
Peak Performance Construction
04.2009 - 09.2010
Sports Marketing Consultant
ESPN - 103.3 FM Sports Radio KESN
04.2007 - 04.2009
Account Executive
CBS Radio - MOVIN 107.5 FM KMVK
11.2006 - 04.2007
Field Sales Representative
Forest Pharmaceuticals
09.2005 - 10.2006
Sports Marketing Consultant/AE
CBS - Infinity Sports Marketing/WPSG TV
02.2001 - 01.2005
Sports Marketing Consultant/AE
First Union Center Group Sales
09.1999 - 01.2001
Sales Associate
Philadelphia Eagles
05.1999 - 09.1999
B.B.A. - Business Administration, Marketing, Secondary Business Education Minor
St. Bonaventure University
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