Matthew Chong
San Diego,CA
Summary
Digital marketing professional with 2 years of experience optimizing product data, improving online customer journeys, and supporting high-volume site launches. Confident in ability to blend analytical skill and creative execution to fast-paced environments. I thrive in consumer-obsessed teams and consistently deliver clean, clear, and high-performing digital experiences. Ready to bring a detail-driven, collaborative, and solution-oriented approach to your team.
Overview
5
5
years of professional experience
Work History
Project Lead
Pure Pool Pros
07.2025 - Current
- Led execution of residential and commercial renovations, managing timelines, coordinating contractors, and handling all client communication to ensure all deliverable met high-quality standards.
- Owned and executed full website and e-commerce rebuild, optimizing product and service data and SEO enhancements—resulting in top-10 Google rankings and stronger search engine discoverability.
- Managed marketing campaigns (SEO, PPC, email) that improved online visibility and drove a significant increase in qualified leads.
- Identified client needs and desires, explained project plans, and led projects to deliver high-quality results on time and within budget.
SEO Developer
ROYA
08.2024 - 07.2025
- Executed large-scale SEO content launches for 100+ client sites, ensuring all product data, metadata, and on-page elements were accurately implemented
- Managed digital deliverables from start to finish across teams (design, development, support), coordinating marketing assets and updates to maintain consistency, improve site experience, and meet strict launch timelines.
- Identified and resolved gaps in online content and product visibility, partnering with clients to address pain points and improve site and SEO.
- Analyzed monthly performance trends and KPIs using Google Business Profile, Microsoft Suite, and Canvas to transform data into actionable insights that increased on site traffic, engagement, and conversions.
- Collaborated with cross-functional teams to identify and resolve technical issues effectively.
Sales Associate
Zumiez
02.2021 - 12.2023
- Developed strong client communication skills through active customer engagement, upselling, and cross-selling.
- Handled end-to-end online order fulfillment, ensuring orders were processed and completed.
- Utilized point of sail systems and retail analytics to track sales, monitor product performance, and provide insights for merchandising decisions.
- Delivered exceptional customer service by learning individual needs and analyzing market trends to optimize merchandising to meet sales targets.
- Resolved customer inquiries and complaints promptly, ensuring satisfaction and loyalty.
Education
Bachelor of Arts - Marketing
University of San Diego
San Diego, CA05-2024
Skills
- Site Merchandising
- Seasonal Product & Service Management
- SEO Strategy & eCommerce Operations
- Keyword Research & Metadata Optimization
- Google Analytics & Search Console
- Data Analysis & KPI Reporting
- Cross-Functional Collaboration
- Attention to Detail & Quality Control
- Positive Company Culture Force
- Adaptive Team Contributer
Timeline
Project Lead
Pure Pool Pros
07.2025 - Current
SEO Developer
ROYA
08.2024 - 07.2025
Sales Associate
Zumiez
02.2021 - 12.2023
Bachelor of Arts - Marketing
University of San Diego