MATTHEW COCHRAN
Spokane
Summary
Accomplished international multimedia producer with 17 years of experience in the creation, production, and direction of high-impact investigative journalism, branded content, commercial campaigns, athletic programming, network television, and documentary films. Proven expertise in managing complex, large-scale productions across 35+ countries, overseeing multi-million-dollar budgets for Fortune 500 companies. Adept at leveraging emerging platforms, technologies, and industry trends to maximize audience engagement while maintaining a high level of proficiency in cinematography, editing, and production workflows. Known for driving innovative solutions and delivering high-quality content that meets both creative and business objectives.
Overview
17
17
years of professional experience
Work History
Creative Director
Buck Knives
08.2023 - Current
- Owns the responsibility for Buck Knives' creative communication and facilitates the ideation, formulation, and execution of organizational creative assets and positioning.
- Focuses heavily on implementing tactics that continually expand Buck's market share, enhance visibility, drive brand preference, and create high-converting, consumer-facing campaigns, driving sales through D2C, B2B and the broader retail/digital landscape.
- Oversee and coordinate the creative team responsible for both internal and external media assets, as well as the e-commerce and social media teams, ensuring alignment with strategic objectives.
- Enhanced audience engagement, expanded follower base, and improved conversion rates, directly contributing to a record-setting sales performance.
PRODUCER - CINEMATOGRAPHER - EDITOR (Contract)
World Surf League
05.2015 - Current
- Produce and film professional surf tour competitions globally for network broadcast
- Produce, film, and edit branded content for sponsorships and global partners
- 1 billion views and 5 billion impressions annually
PRODUCER - COMMERCIAL DIRECTOR
GoDaddy
02.2022 - 02.2023
- Produced innovative, high-quality content that follows the brand targets, values, and quality standards
- Built a network of companies, creative professionals, agencies, co-producers, and partners within the country
- Executed productions from concept phase to final delivery, aligned with the defined holistic content strategy for that market
- Ensured that all productions were executed following the GoDaddy guidelines and requirements (i.e., proper rights clearance, delivery standards, metadata, production schedules, budgets, etc.) while delivering to over 21 million customers
PRODUCER
World Vision
10.2020 - 02.2022
- Company Overview: Globally, over 37,000 staff working in nearly 100 countries
- Key driver in the end-to-end process of creating branded video content that played across all channels driving consumer awareness and brand loyalty among other metrics, strategy, ideation, shooting, editing, project prioritization, management of files, content delivery, and evaluation of analytics
- Globally, over 37,000 staff working in nearly 100 countries
PRODUCER - DIRECTOR OF PHOTOGRAPHY - EDITOR
Campsite Media House
01.2017 - 01.2021
- Marketing content for clients Herbalife and BLU
- 50 percent more views than any other Herb24 commercial campaigns
CO-EXECUTIVE PRODUCER - DIRECTOR OF PHOTOGRAPHY
Vox Media
08.2017 - 01.2018
- "Foul Play - Paid in Mississippi," an investigative series on NCAA recruiting violations
- 88 percent more time on content compared to industry standards and over 2 million views
SPECIALTY CINEMATOGRAPHER
Digital Kitchen
09.2015 - 01.2016
- Travel Documentary "Go." for Carnival Cruise Lines filmed worldwide
- Supervised and operated all creative camera systems: drone, gimbal, and underwater
SUPERVISING STORY PRODUCER - POST SUPERVISOR
Screaming Flea Productions
03.2015 - 09.2015
- Part of Emmy Award winning series "Hoarders"
- Staffed, produced, and wrote for multiple Discovery Network series
- Legal counsel facilitation, crew management and network deliverables
CO-PRODUCER - EDITOR
Media X International
08.2014 - 06.2015
- Part of Emmy Award winning documentary "Unchained - The Untold Story of FMX"
- Implemented research and licensing spanning 20 years, writing and postproduction
FIELD PRODUCER - DIRECTOR OF PHOTOGRAPHY
MSNBC
04.2014 - 09.2014
- Investigative journalism segments in Libya, Haiti, and Tunisia
- Content covered black arms market, petrol smuggling, misappropriation of aid relief, and voodoo
- Implemented hidden camera operations, secured sources, utilized deep web mining and trends
SUPERVISING PRODUCER
Chop Shop TV
05.2013 - 09.2013
- Chivas Regal and Boost Mobile global marketing campaigns
- Studio commercial management with international soccer star Luis Michel
ASSISTANT DIRECTOR
Brain Farm Digital Cinema - Fuel TV
06.2012 - 05.2013
- Docu-Reality Series "Camp Woodward" Seasons 2 - 6 on FOX Sports, Outside TV, and HULU
- Managed multi-million-dollar budget, pre-production, casting, and staffing
- Supervised field production, crew and cast of 35, camera operations, story, and logistics
- Post facility sourcing, lead editing, media management, scheduling, VO writing, color/gfx/audio supervision
- Fuel TV's highest rated television series during run, boosted Camp Woodward's attendance 500 percent
STAFF PRODUCER - DIRECTOR OF PHOTOGRAPHY - EDITOR
Fuel TV
09.2007 - 03.2011
- Developed, produced, filmed, and edited content spanning the network genres
- 36 million homes, 50 countries and highest rated viewership for FOX Sports Network during run
Education
Bachelor of Arts - Journalism
The University of Montana
Missoula, MTSkills
- Data Analysis & Reporting
- E-commerce Strategy & Execution
- Market Trends & Competitive Analysis
- Social Media Strategy & Management
- Brand Development & Positioning
- Content Creation & Direction
- Video Production & Cinematography
- Creative Brief Development & Execution
- Email Marketing & CRM
- P&L & Budget Management
- Customer Segmentation & Targeting
- Omnichannel Retail Strategy
Timeline
Creative Director
Buck Knives
08.2023 - Current
PRODUCER - COMMERCIAL DIRECTOR
GoDaddy
02.2022 - 02.2023
PRODUCER
World Vision
10.2020 - 02.2022
CO-EXECUTIVE PRODUCER - DIRECTOR OF PHOTOGRAPHY
Vox Media
08.2017 - 01.2018
PRODUCER - DIRECTOR OF PHOTOGRAPHY - EDITOR
Campsite Media House
01.2017 - 01.2021
SPECIALTY CINEMATOGRAPHER
Digital Kitchen
09.2015 - 01.2016
PRODUCER - CINEMATOGRAPHER - EDITOR (Contract)
World Surf League
05.2015 - Current
SUPERVISING STORY PRODUCER - POST SUPERVISOR
Screaming Flea Productions
03.2015 - 09.2015
CO-PRODUCER - EDITOR
Media X International
08.2014 - 06.2015
FIELD PRODUCER - DIRECTOR OF PHOTOGRAPHY
MSNBC
04.2014 - 09.2014
SUPERVISING PRODUCER
Chop Shop TV
05.2013 - 09.2013
ASSISTANT DIRECTOR
Brain Farm Digital Cinema - Fuel TV
06.2012 - 05.2013
STAFF PRODUCER - DIRECTOR OF PHOTOGRAPHY - EDITOR
Fuel TV
09.2007 - 03.2011
Bachelor of Arts - Journalism
The University of Montana
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