Matthew Cohen

Before relocating to southern New Mexico I had spent 19 years successfully working my way up to Lead Bartender at Reno's most renowned (according to Nightclub and Bar magazine) brewpub inside the Eldorado Resort located within Northern Nevada's busiest part of downtown known as 'The Row'. Outside of daily local and tourist rushes, I succeeded during high pressure/high volume events like Hot August Nights, Street Vibrations, and BBQ Brews & Blues which was sponsored by our brewery. Each of these events easily brought additional tens of thousands of people to the downtown area. Along with effectively serving food and beverages to the almost always full 20+ seat bar, not including walk ups, I was responsible for preparing beverages for the 292-person capacity restaurant as well. After the gradual reopening following the Covid-19 shutdown, the company only kept two bartenders (myself and one other) on staff creating 10–12 hour workdays for several months. When regulations began to ease a bit, and management was able to bring back a handful of staff members, they relied on my abilities to succeed in part because I was able to garner a loyal group of regular patrons.

I have been recognized at Everest on a few occasions for my 'Peak Performance'. This is due to my depth of knowledge about cannabis products and processes, my ability to insure patient satisfaction, as well as leading the team in sales consistently since my date of hire. Many people come to Everest based on Google reviews and in a significant number cases I am mentioned by name in a positive way.