Matthew Cox
Dallas
Summary
Visionary executive vice president and chief data officer with a proven track record in aligning technology investments with strategic business goals. Expertise in leading multidisciplinary teams to achieve digital transformation and operational excellence. Focused on driving customer-centric innovation and establishing robust data-driven foundations for sustainable growth.
Overview
38
38
years of professional experience
Work History
Executive Vice President & Chief Data Officer
Fusable
01.2024 - Current
- Served as a member of the executive leadership team, driving enterprise product and data strategy, digital transformation, and operational leadership across data, product, technology, engineering, analytics, and AI enablement.
- Architected the company’s enterprise data and AI readiness strategy, establishing modern governance, master data management, cloud-native architecture, and API-driven integration capabilities across both product and corporate functions.
- Lead enterprise-wide modernization initiatives focused on building a scalable, AI-ready operating foundation that unifies platforms, business processes, and customer intelligence across the organization.
- Direct multidisciplinary teams spanning IT, engineering, data, analytics, cybersecurity, and enterprise systems to align technology investment with revenue growth, operational scale, customer experience, and product acceleration.
- Unified CDO organization into a comprehensive enterprise technology and transformation function integrating IT, product, data, enterprise applications, infrastructure, cybersecurity, and analytics.
- Executive leadership of Product Strategy and Go-to-Market (GTM) initiatives across Risk Management, Sales & Marketing, and Digital Solutions portfolios.
- Own enterprise ERP transformation initiatives focused on modernizing finance and operational systems, standardizing business processes, improving enterprise reporting, and enabling scalable organizational growth.
- Built and led enterprise-scale transformation organizations integrating technology, data, operations, and business strategy into measurable business outcomes, modernizing core capabilities, improving organizational agility, and positioning the enterprise for sustained digital and AI-driven growth.
Enterprise Data and Digital Transformation Leader
Google
01.2020 - 01.2024
- Enterprise data and transformation leader responsible for defining and scaling Google’s enterprise-wide data strategy, governance, and master data capabilities across global business and technology organizations.
- Achieved $1.2B agreement between Google and Dun & Bradstreet, played key leadership role in Google’s SAP digital transformation, established scalable Reference Data Services as governed 3rd data platform, architected core enterprise Master Data Management platform, chaired Enterprise Data Architecture Board, coordinated enterprise-wide GTM planning across business and technology organizations.
- Led enterprise modernization initiatives that enhanced operational scale, supported digital transformation, ensured compliance, and contributed to revenue growth.
- Business Transformation Scope: Global leadership supporting critical enterprise functions including Sales & Marketing Operations, Supplier & Procurement Management, Partner Onboarding & Ecosystem Operations, Compliance, Risk & Regulatory Operations, Financial Operations, Contract Lifecycle Management.
- Enterprise Leadership: Enterprise Data Strategy & Governance, Multi-Domain Master Data Management, Enterprise Reference Data Services, SAP Master Data Governance (MDG), Enterprise Data Architecture & Warehousing, Microservices & Platform Strategy, Product Portfolio & Program Leadership, Global Go-To-Market Enablement.
- Strategic Partnerships & Industry Leadership: Managed executive relationships and strategic partnerships with industry-leading providers including Dun & Bradstreet, SAP, Reltio, Moody's, and LexisNexis.
- Industry engagement included: Executive Council Member — Reltio, Customer Advisory Board Member — Dun & Bradstreet, Customer Advisory Board Member — Matchbook.AI.
Director, Data & Analytics Services
McAfee
01.2019 - 01.2020
- Enterprise Data & Information Leadership: Led McAfee’s enterprise-wide data and information strategy, including governance, risk controls, policy, and regulatory compliance.
- Analytics Strategy & Transformation: Defined and executed the enterprise analytics strategy, driving the organization’s transition to a data- and insights-driven operating model.
- Oversaw information delivery platforms, standardized enterprise KPIs and performance metrics, and developed predictive analytics capabilities to enhance strategic and operational decision-making.
- Established corporate performance measures and infrastructure KPIs, enhancing visibility into business performance and facilitating data-driven prioritization and execution.
- Ensured information protection, privacy, data quality, and lifecycle management, fostering trusted use of enterprise data assets.
- Industry Advisory & Thought Leadership: Represented McAfee on external advisory boards, including Dun & Bradstreet and Informatica, providing strategic guidance on data management and analytics best practices.
Director, Data & Technology Services
McAfee
01.2019 - 12.2019
- Enterprise Data & Technology Leadership: Established and led McAfee’s Data & Technology Services portfolio, defining the operating model, capabilities, and roadmap for a best-in-class Enterprise Data Management strategy.
- Provided executive oversight for enterprise data acquisition, architecture, engineering, model deployment, metadata and data quality management, real-time data platforms and tools, supplier management, and data security, privacy, and regulatory compliance.
- Built cross-functional organization and executive partnerships to enhance adoption of modern data platforms, governance, and industry best practices.
- Industry Recognition: Recipient of the Informatica Innovation Award (2018) for leadership in enterprise data management innovation.
Senior Manager, Global Sales Operations
McAfee
01.2015 - 12.2018
- Modern Data Platform Leadership: Delivered a strategic, enterprise-grade data platform supporting advanced analytics and data science, balancing speed, scalability, security, and regulatory compliance.
- Data Strategy & Business Enablement: Defined and executed an end-to-end data vision and strategy for McAfee’s global Sales organization, aligned to enterprise data standards, scalable platforms, and measurable business outcomes.
- Led Salesforce.com data strategy, deployment, and integrations, ensuring trusted data and seamless interoperability with go-to-market and revenue operations priorities.
- Aligned executives across Sales, IT, Finance, and Product to institutionalize data as a strategic asset for Enterprise Security Software business.
- Established enterprise data governance and stewardship models; implemented data quality frameworks and metrics; enabled predictive analytics to enhance forecast accuracy, pipeline visibility, and decision-making.
Senior Manager, Database Marketing
McAfee
01.2011 - 12.2015
- Led enterprise-wide marketing data strategy and B2B marketing programs, aligning initiatives with corporate growth objectives and enhancing revenue operations.
- Predictive Analytics & Revenue Enablement: Implemented predictive analytics and lead-scoring models to prioritize demand, increase sales engagement, and improve conversion and pipeline efficiency.
- Directed global demand center operations, optimizing campaign execution and performance measurement while coordinating cross-functional efforts.
- Oversaw executive relationships with Eloqua and Dun & Bradstreet, optimizing platforms and implementing data enrichment strategies to maximize vendor value.
- Data Governance & Standards: Established data governance, standards, and controls across all marketing data channels, platforms, and tools to ensure data quality, consistency, and compliance.
Worldwide Customer Intelligence Manager
Texas Instruments
01.2006 - 12.2011
- Customer Intelligence & Data Governance Leadership: Developed and implemented enterprise strategy for customer intelligence and data governance, aligning data assets, operating models, and controls to enhance growth, customer engagement, and regulatory compliance.
- Marketing Automation & Growth Strategy: Led global marketing automation and data-driven acquisition, targeting, and segmentation strategies to optimize demand generation and customer lifecycle performance.
- Global Data & Platform Management: Oversaw worldwide data and analytics infrastructure, including master and customer data management (MDM/CDI), enterprise data warehouse (EDW), business intelligence, and CRM platforms, ensuring scalability, reliability, and insight delivery.
- Sales Operations & Revenue Enablement: Led sales operations initiatives, including compensation design, territory management, and sales planning, optimizing sales lead management (SLM) processes to drive revenue execution.
- Information Protection, Privacy & Legal Partnership: Held accountability for Corporate Information Protection (CIP) and served as the primary liaison with Corporate Legal on data privacy, security, and regulatory matters.
DevSecOps Manager
Texas Instruments
01.2003 - 12.2005
- Enterprise Architecture & CRM Leadership: Chief Architect for enterprise Siebel deployments, overseeing CRM and customer support platforms to ensure scalability, integration, and business alignment.
- Global Technology & Resource Management: Led global, multi-site technology teams and resource planning, optimizing delivery, capacity, and cost across regions.
- Worldwide SAP Product Lifecycle Management (PLM): Provided program oversight for global PLM systems and processes, enabling end-to-end product visibility from concept through end-of-life.
- Directed enterprise BI strategy and platforms, enabling scalable analytics that supported global decision-making and enhanced operational execution.
- Influenced product roadmaps as a member of SAP and Information Builders (IBI) Customer Advisory Boards, representing enterprise IT perspectives.
Chief Architect
Texas Instruments
01.2001 - 12.2003
- Data & Analytics Platforms: Led the architecture and delivery of enterprise data management and business intelligence platforms (data warehouses and data marts), enabling scalable analytics and data-driven operations.
- Engineering & Platform Strategy: Defined and executed enterprise engineering and IT strategy, managed vendors, and deployed large-scale enterprise applications to align technology platforms with business and operational priorities.
- DevSecOps & Engineering Excellence: Standardized application development and DevSecOps platforms; implemented SEI engineering maturity and code management practices to improve delivery velocity, quality, and security.
- Industrial & Streaming Systems Engineering: Established enterprise data quality and information security standards, delivering real-time, telemetry-driven computer-integrated manufacturing systems for high-volume streaming data.
SAP Consultant
Texas Instruments
11.1999 - 05.2001
- Led implementation of TI's SAP R/3 enterprise systems and developed data warehousing platform to enhance operational and financial reporting capabilities.
- Coordinated cross-functional project leadership, aligned business and technical requirements, and managed stakeholder communications for systems integration, data architecture, and reporting strategy.
- Designed scalable data models with business and technology teams, improved data quality and governance, and delivered reporting solutions that strengthened operational visibility and supported financial analysis.
President and Chief Executive Officer
GlobalCAST Ltd
05.1996 - 10.1999
- Founded and led technology consulting and services organization, establishing corporate strategy, securing business development opportunities, and executing operational initiatives.
- Directed enterprise solution delivery, client engagement, and organizational growth while overseeing financial performance, strategic partnerships, and technology innovation.
- Achieved Lotus Premium Business Partner status, enhancing market position and expanding enterprise capabilities.
- Guided company through sustained growth and strategic value creation, resulting in successful business exit in 1999.
Consultant
IBM/Lotus
06.1993 - 05.1996
- Led strategic consulting and program leadership for enterprise technology initiatives, specializing in IBM/Lotus solutions to align technology with business goals.
- Delivered scalable business and technology solutions that enhanced operational efficiency and governance across organizational processes.
- Coordinated programs and projects, managing resources and vendors to ensure successful enterprise application development, deployment, and systems administration.
Forward Observer (13F): Fire Support Specialist (U.S. Army – Sergeant E5)
Oklahoma Army National Guard
01.1988 - 12.1994
- Identified enemy targets and coordinated artillery, mortars, naval gunfire, and close air support to enhance ground troop effectiveness.
- Directed and coordinated battlefield firepower operations.
- Demonstrated dedication and commitment while serving in the military.
Education
Bachelor - Computer Science
Oklahoma State University
Stillwater, OK06-1993
Skills
- Enterprise Data strategy
- AI Planning
- Data governance
- Data strategy
- Master data management
- Cybersecurity, Privacy and Compliance
- Budget management
- Software development
- M&A
- Executive leadership
- Strategic Partnerships
- Cybersecurity compliance
- Sales & Marketing
- Information Technology
- Visionary
Military Experience
Oklahoma Army National Guard, 01/01/88, 12/31/94, Forward Observer (13F): Fire Support Specialist (U.S. Army – Sergeant E5), Honor Graduate, Soldier of the Year, Army Achievement Medals, Commendation Award, Sergeant Major's Award, Master Gunner Award
Timeline
Executive Vice President & Chief Data Officer
Fusable
01.2024 - Current
Enterprise Data and Digital Transformation Leader
Google
01.2020 - 01.2024
Director, Data & Analytics Services
McAfee
01.2019 - 01.2020
Director, Data & Technology Services
McAfee
01.2019 - 12.2019
Senior Manager, Global Sales Operations
McAfee
01.2015 - 12.2018
Senior Manager, Database Marketing
McAfee
01.2011 - 12.2015
Worldwide Customer Intelligence Manager
Texas Instruments
01.2006 - 12.2011
DevSecOps Manager
Texas Instruments
01.2003 - 12.2005
Chief Architect
Texas Instruments
01.2001 - 12.2003
SAP Consultant
Texas Instruments
11.1999 - 05.2001
President and Chief Executive Officer
GlobalCAST Ltd
05.1996 - 10.1999
Consultant
IBM/Lotus
06.1993 - 05.1996
Forward Observer (13F): Fire Support Specialist (U.S. Army – Sergeant E5)
Oklahoma Army National Guard
01.1988 - 12.1994
Bachelor - Computer Science
Oklahoma State University