Matthew Crandall
Plymouth,MN
Summary
Results-driven professional with 10 years of experience and focus on performance. Recognized for repeatedly surpassing business goals.
Brings in-depth understanding of innovative business management approaches. Adaptable to changing business needs and market conditions.
Expert in sales, communication and leadership capabilities. Composed persona known for having excellent drive.
Overview
9
9
years of professional experience
Work History
District Vice President
LA Fitness International
06.2023 - Current
- Executive Sales Leader overseeing Sales and Marketing for several markets. (MN, IN, IL)
- Engineered the Esporta Fitness brand launch in the Minnesota and Illinois market.
- Manage Membership Sales and Marketing for all 11 LA Fitness locations in Indiana, leading a team
of 11 General Managers, 11 Assistant General Managers, and 32 Sales Representatives. - Negotiated and secured the largest corporate wellness account in the Midwest, contributing to sustained
revenue growth and market leadership.
Sales Center Leader
Bimbo Bakeries USA
05.2022 - 05.2023
- Negotiated contracts with service providers and customers to achieve profitability goals.
- Directed Sales and Product accountability across 4 Sales Centers. Achieved 99% Freshness
- Increased customer engagement to drive interest and boost sales opportunities.
- Completed bi-weekly payroll for 60 employees.
General Manager
LA Fitness International
09.2018 - 05.2022
- Drove year-over-year business growth >20% while leading operations, strategic vision and long-range planning.
- Generated 15+ new leads daily through marketing and cold calling.
- Directed successful operational turnaround, eliminating over $56,000 in debt within 18 months.
- Increased monthly sales by 45%. Exceeded goals for sales, revenue and profit margin every year.
- Ranked #1 in Nation for monthly membership sales. (9X)
Crew Chief Salesman
Stanley Steemer International
11.2015 - 09.2018
- Maintained 55% or higher add on average per job
- Trained and developed new sales team associates in products, selling techniques and company procedures.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Record for single day sales. 2X
Education
Accounting And Business Management
St.Cloud State University
St.Cloud MNBusiness Management
North Hennepin Community College
Minneapolis, MNSkills
- Bilingual (Spanish)
- Sales Tracking
- Team Leadership
- Recruitment and Hiring
- Business Leadership
- Staff Scheduling
- Training Management
- Goal Setting
- Verbal and Written Communication
- Customer Service Management
- Administrative Management
- Direct Sales
- Sales Coaching
Timeline
District Vice President
LA Fitness International
06.2023 - Current
Sales Center Leader
Bimbo Bakeries USA
05.2022 - 05.2023
General Manager
LA Fitness International
09.2018 - 05.2022
Crew Chief Salesman
Stanley Steemer International
11.2015 - 09.2018
Accounting And Business Management
St.Cloud State University
Business Management
North Hennepin Community College
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