Matthew Cross
Omaha,NE
Summary
Successful sales professional with over 25+ years of experience in the adult beverage industry. I am a multi-talented regional sales manager with experience in managing business needs. This including devising strategic plans, setting up promotions and overseeing, implementing and recapping program results. I am well-versed in handling multiple operational areas to drive business efficiency and necessary evolution.
Overview
16
16
years of professional experience
Work History
Regional Manager of Execution
The Wine Group
Omaha, NE
05.2022 - 05.2024
- Developed, implemented and tracked chain programming across multiple markets within the United States.
- Worked with wholesalers and field sales to build programming and incentives to support chain programs.
- Implemented crew drives to gain focus on the company's focus for that programming period.
- Built training programs designed to inform the wholesaler network of the company's ideologies and expectations for each brand and category.
- Helped design a survey app that the company would use for various chain, independent and custom surveys within their markets.
Trade Development Manager
The Wine Group
Omaha, NE
03.2020 - 05.2022
- Designed and presented programming with regional chains to achieve company initiatives. This included selling in floor programs, suggestion of ad items, and creating of private label programs.
- Work with marketing to design POS and rebate programs to assist in selling in programs to accounts and assuring sell thru at store level.
- Analyzed Nielsen and IRI data along with internal and external depletion data to drive brand awareness and discuss brand opportunities within a particular chain and/or market.
Division Manager
The Wine Group
Omaha, NE
12.2007 - 03.2020
- Designed and implemented programming and incentives to drive sales results on the company's key initiatives. This included both current brands and new brand launches.
- Conducted monthly and quarterly business review meetings with both market and corporate wholesaler headquarters within my region.
- Built yearly plans and budgets for each market and region. Tracked them weekly, monthly and quarterly to assure that the regions and markets were st or ahead of the plans straight-lines.
- Built and presented LE1 and LE2 plans for current year results and upcoming yearly plans.
- Conducted training and work-with programs to be used with wholesaler sales teams to ensure maximum results on the companies key initiatives.
Education
Bachelor of Arts - Business Administration And Marketing
Mt. St. Claire College
Clinton, IA12-1998
Skills
- Sales and marketing strategies
- Order Management
- Performance Management
- Staff Training and Development
- Brand Development
- Industry Expertise
- Strategic development
- New Business Development
- Project Management
- Sales expertise
- Strategic Planning
- Territory Management
- Staff Management
- Sales Development
- Sales management
- Vendor Management
- Sales Planning
- Personnel Management
- Database Management
Timeline
Regional Manager of Execution
The Wine Group
05.2022 - 05.2024
Trade Development Manager
The Wine Group
03.2020 - 05.2022
Division Manager
The Wine Group
12.2007 - 03.2020
Bachelor of Arts - Business Administration And Marketing
Mt. St. Claire College