Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Matthew Cross

Omaha,NE

Summary

Successful sales professional with over 25+ years of experience in the adult beverage industry. I am a multi-talented regional sales manager with experience in managing business needs. This includes devising strategic plans, setting up promotions, and overseeing, implementing and recapping program results. I am well-versed in handling multiple operational areas to drive business efficiency and necessary evolution.

Overview

18
18
years of professional experience

Work History

Regional Sales Manager

WX Brands
06.2024 - Current
  • Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
  • Designed and implemented programming and incentives to drive sales results on the company's key initiatives. This included both current brand programming and new brand launches.
  • Conducted monthly and quarterly business reviews with each market and the regional leadership within.
  • Built yearly plans and budgets for each market and my entire region. Tracking them monthly to ensure that each market was on or ahead of straightline.
  • Conducted training and work-with programs to be used with wholesaler sales teams to ensure maximum results on the companies key initiatives.

Regional Manager of Chain Execution

The Wine Group
05.2022 - 05.2024
  • Developed, implemented and tracked chain programming across multiple markets within the United States.
  • Worked with wholesalers and Wine Group Field Sales to build programming and incentives to support chain programs.
  • Implemented crew drives to gain focus on the company's initiatives for that particular programming period.
  • Built training programs designed to inform the wholesaler network of the company's ideologies and expectations for each brand and category.
  • Helped design a survey app that the company would use for various chain, independent and custom surveys within their markets.

Regional Trade Development Manager

The Wine Group
03.2020 - 05.2022
  • Designed and presented programming with regional chains to achieve company initiatives. This included selling floor programs, distribution of new items, advertisement suggestions, and creation of private label programs.
  • Worked with trade marketing to design POD and rebate programs to assist in selling in programs to accounts and assuring sell thru at store level.
  • Analyzed Nielsen and IRI data along with internal and external depletion data to drive brand awareness and discuss brand opportunities within a particular chain and/or market.

Division Manager

The Wine Group
12.2007 - 03.2020
  • Designed, implemented and tracked programming and incentives to drive sales results on the company's key initiatives. This included both current brands and new brand/SKU launches.
  • Conducted weekly, monthly and quarterly meetings with wholesalers to review sales and look for risks and opportunities within each brand.
  • Built yearly plans and budgets for each market and total region. Tracked and discussed them with each market to ensure that we were staying on or ahead of straight-lines.
  • Built and presented LE1 and LE2 plans for the current year results/forecast and upcoming yearly planning.
  • Conducted training and work-with programs to be used with wholesaler sales teams to ensure maximum results on the companies key initiatives.

Education

Bachelor of Arts - Business Administration And Marketing

Mount St. Clare College
Clinton, IA
12-1998

Skills

  • Sales leadership
  • Business development and planning
  • Training and mentoring
  • Analytical thinking
  • Territory management
  • Presentations and public speaking
  • Consultative and relationship selling
  • Distributor base development
  • Trend analysis
  • Budget management
  • Forecasting and reporting
  • Decision-making

Accomplishments

  • WSET II with Distinction
  • Benziger Winery Specialist in Sustainability Certificate
  • 2022 TWG Execution Market of the Year - Illinois
  • 2020 TWG Imagery Winery Market of the Year - Minnesota
  • 2015, 2016, 2017, 2018, 2019 TWG Century Club Award for 100% market scorecards.
  • 2011 TWG Retailer of the Year Award - Hy-Vee
  • 2009 TWG Market of the Year Award - Minnesota
  • 2008 TWG Store of the Year Award - Hy-Vee WDM, IA

Timeline

Regional Sales Manager

WX Brands
06.2024 - Current

Regional Manager of Chain Execution

The Wine Group
05.2022 - 05.2024

Regional Trade Development Manager

The Wine Group
03.2020 - 05.2022

Division Manager

The Wine Group
12.2007 - 03.2020

Bachelor of Arts - Business Administration And Marketing

Mount St. Clare College

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