Matthew DeCuir
Los Angeles,CA
Summary
Energetic, passionate and hard working team leader with 10 years of marketing experience. Result driven and has the right analytical skills to help deliver and grow business success. Detailed oriented, attentive and a highly motivated team manager who wants to see others succeed.
Overview
6
6
years of professional experience
3
3
Certifications
Work History
Freelance Media Supervisor
Mekanism Inc
11.2024 - Current
- Work with Media Director & AMD to manage day to day tasks with junior team
- Co-led development of media strategy and tactical media plans across social media and programmatic partners
- Managed a small team of employees in media department across 2 offices
Media Supervisor
Deustch LA
Playa Vista, California
09.2023 - Current
- Managed team to created, negotiated (dropping CPM by 20% YoY) and launched campaigns across various media channels including search, social and OLV/CTV.
- Fostered a positive and inclusive work environment, promoting open communication, collaboration, and professional growth among team members
- Collaborated with Strategy, Creative and Account Teams to holistically reach client goals across awareness and drive to site campaigns.
- Improved campaign performance with continuous monitoring, analysis, and data-driven optimizations to increase client SOV to over 75%.
- Managed budgets effectively, allocating resources wisely to optimize results and reduce operational costs.
- Evaluated emerging media channels for potential inclusion in client strategies, staying ahead of industry shifts and innovations.
- Implemented continuous improvement initiatives to optimize project outcomes while maintaining cost effectiveness.
Supervisor, Brand Strategy
Canvas Worldwide
Playa Vista, California
12.2021 - 03.2023
- Planned advertising campaigns for McDonald's National Hispanic audiences, across a variety of media on a10MM+ annual budget
- Increased McDonald's in-app/in-store traffic and sales through analytical analysis, by investigating local market data, campaign delivery, and audience insights
- Effectively led and managed a diverse team of 2 employees, fostering a positive and collaborative work environment that resulted in increased team morale and productivity.
- Created successful work schedules for each team member to maintain deadlines and fully staff shifts.
Media Planner
Davis Elen
Los Angeles, California
10.2020 - 12.2021
- Strategically developed and executed comprehensive media plans across various platforms, including digital, out of home, TV, radio, and social media, resulting in increased brand visibility and audience engagement for McDonald's Operation Association of SoCal
- Developed agency perspectives on potential media partners by creating a scorecard evaluating costs, reach, and audiences which resulted in an increase in campaign cost efficiencies
- Monitored and managed campaign budgets, pacing, and performance throughout the duration of projects, making real-time adjustments to optimize media allocation and achieve campaign objectives
Media Planner
Hearts & Science
Playa Vista, California
11.2018 - 09.2020
- Led cross-channel media planning initiatives, coordinating online and offline media efforts to create cohesive and integrated marketing campaigns, leading to enhanced brand recognition for DirecTV and AT&T Internet
- Executed the launch of AT&T TV through a campaign integration with the NCAA Men's Basketball Tournament and the NBA Playoffs, driving launch awareness objectives with key events
- Collaborated with clients and internal teams to understand campaign objectives, KPIs, and budget constraints, ensuring seamless coordination and alignment of media plans with overall marketing objectives through managing advertising flowchart
- Developed presentations, execution plans and tracking metrics for each campaign
Education
Bachelor of Arts - History
California State University - Fullerton
Fullerton, CA 01.2009 - 2011.05
Skills
Project Management
Training and Mentoring
Strategic Planning
Microsoft Office
Market Analysis
Brand Development
Public Speaking
Data Analysis
Research & Development
QSL
Tableau
Social Platforms (Meta & Pinterest)
Search/SEO Platforms (Google)
MediaOcean/MBOX/Prisma
Clear Decisions/MRI
Commspoint
Certification
LinkedIn Learning: Data Analytics: 1 Foundations
Timeline
Freelance Media Supervisor
Mekanism Inc
11.2024 - Current
Media Supervisor
Deustch LA
09.2023 - Current
LinkedIn Learning: Data Analytics: 1 Foundations
06-2023
General Assembly: Data Analytics
05-2023
Supervisor, Brand Strategy
Canvas Worldwide
12.2021 - 03.2023
General Assembly: Digital Marketing
10-2021
Media Planner
Davis Elen
10.2020 - 12.2021
Media Planner
Hearts & Science
11.2018 - 09.2020
Bachelor of Arts - History
California State University - Fullerton
01.2009 - 2011.05
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