Dynamic Senior Director specializing in the end-to-end product development lifecycle, from ideation and requirements definition to technical execution and market launch. Proven expertise in translating strategic intent into tangible wireless and mobile value propositions. Expert in leading the full lifecycle, including pricing strategy, systems integration, and Go-to-Market deployment. Collaborative leader adept at building and guiding high-performing teams to deliver complex, large-scale technology portfolios.
Overview
25
25
years of professional experience
Work History
Senior Director - Value Prop Design & Implementation
Verizon
Basking Ridge, New Jersey
12.2000 - Current
Lead and mentor a high-performing team of 20 (direct and virtual) responsible for all core Wireless technical execution programs.
Direct a portfolio of over 200 projects annually with a CAPEX budget exceeding $44 million, managing all project prioritization for the Wireless growth and revenue organization.
Oversee all User Acceptance Testing (UAT) outcomes for 200+ launches annually, driving defect resolution to ensure optimal product launches and a high-quality customer experience.
Director - Value Proposition & GTM
Verizon
10.2021 - 05.2023
Provided critical CX/UX design input for all major product launches, ensuring a positive customer experience for flagship initiatives including MyPlan, MyPlan Perks, Mix & Match, and the introduction of FWA plans.
Developed a new agile process for Reference Data delivery, slashing project timelines from 6 weeks to as little as 2 weeks.
Partnered with GTM & L&D teams to develop and deploy all training, launch elements, and field communications for 10,000+ frontline employees.
Marketing Manager
Verizon
11.2017 - 10.2021
Established and built a new team of 12 from the ground up, dedicated to supporting the end-to-end implementation of new consumer value propositions.
Successfully managed the GTM and implementation for major value propositions, including the "Those Who Serve" discount program (Military, Nurses, Teachers) and the foundational "Mobile+Home" offer.
Manager, Marketing
Verizon
12.2015 - 11.2017
Managed a team of marketing managers responsible for a portfolio of Verizon's 3,300 largest enterprise accounts.
Created the first-ever Go-to-Market (GTM) launch process for the Wireless Business Group (WBG) and aligned launch strategies with key OEM partners including Apple, Samsung, and Microsoft.
Manager - M2M/IoT - Marketing/Project Mgt
Verizon
10.2012 - 12.2015
Managed an annual $22 million IoT technology fund, developing marketing and promotional programs to drive product utilization and grow revenue.
Led the complete end-to-end launch (marketing, development, messaging, GTM) of the Machine to Machine (M2M) Management Center for government and B2B customers.
Consultant - Indirect Sales Operations
Verizon
10.2007 - 07.2010
Supported indirect agent contracts and sales operations for the Northeast Area (NEA), servicing over 5,000 internal and external customers and resolving all sales and contract escalations.
Led User Acceptance Testing (UAT) for all Commission Web Tool enhancements for the NEA Sales Operations team.
Selected to function as department supervisor on an as-needed basis, managing team operations and escalations.
Skills
Product Development Lifecycle Value Proposition Design Go-to-Market (GTM) Strategy Pricing & Promotion Strategy Program & Project Management Agile Methodologies
VCG President's Cabinet Winner (Top 1% of VCG) | 2023, 2022, VCG Winner's Circle | 2021, 2020, 2019, 2018, 2017, Consumer & Mass Business Winner's Circle | 2016, Value Proposition Team - B2B Award | 2023
Timeline
Director - Value Proposition & GTM
Verizon
10.2021 - 05.2023
Marketing Manager
Verizon
11.2017 - 10.2021
Manager, Marketing
Verizon
12.2015 - 11.2017
Manager - M2M/IoT - Marketing/Project Mgt
Verizon
10.2012 - 12.2015
Consultant - Indirect Sales Operations
Verizon
10.2007 - 07.2010
Senior Director - Value Prop Design & Implementation
Director of Quality Management at AmeriHealth Caritas Family of Companies -PerformCareDirector of Quality Management at AmeriHealth Caritas Family of Companies -PerformCare