MATTHEW DOWNS
Novato,CA
Summary
Marketing Growth leader with over 15 years of experience in customer acquisition, brand development, and performance marketing. Proven track record of scaling marketing programs and building profitable ventures by engaging customers throughout their entire journey. Deep expertise in media buying, lifecycle marketing, CRM automation, and analytics. Adept at leading cross-functional teams and aligning business intelligence with strategic growth. Skilled in building high-converting funnels and high-impact campaigns across paid, owned, and earned media.
Overview
19
19
years of professional experience
Work History
Director, Marketing Analytics
VIEWPORT
Austin, TX
02.2022 - 05.2025
- Led direct advertising partnerships, developing scalable web and email ad programs
- Directed media buying strategy for new user acquisition across multiple verticals
- Built and led the revenue and analytics team; established KPIs and campaign reporting frameworks
- Developed advertising strategy with national brands, aligning creative and targeting for performance
- Created and implemented LTV and performance metrics to evaluate brands and campaign effectiveness
- Increased web CPMs by 30% in the first year
- Drove ~$300K in incremental annual revenue through direct brand partnerships
- Boosted user engagement and ad click rates by 40%
- Created measurement systems that guided strategic media decisions company-wide
- Tools & Skills: Looker, SQL, Affiliate Marketing, Google Analytics, GAM, Statsig, Tracking Platforms, Leadership
Founder / CEO
SLEEPNOW
San Francisco, CA
01.2019 - 02.2022
- Developed, launched, and scaled a direct-to-consumer luxury sleep brand focused on high-quality pillows
- Led all product development, customer acquisition, and brand strategy to drive early traction and growth
- Managed cross-functional team including engineers, campaign specialists, and external advertising agencies
- Built strategic partnerships and managed affiliate, SEO, and direct media buying channels to drive revenue
- Scaled brand to $1M in annual revenue within 18 months
- Increased revenue per customer by 150% in the first year
- Achieved profitability in under two years
- Tools & Skills: Affiliate Marketing, SEO, Direct Media Buying, Brand Partnerships, Social Media
Head of Marketing, HealthRight
ANGELRUSH VENTURES
San Francisco, CA
01.2014 - 12.2018
- Designed and launched digital health products for 5M+ patients
- Oversaw end-to-end patient lifecycle management, from initial acquisition to long-term retention and engagement
- Managed marketing for acquisition across Social, Email, Radio, TV, SEO ( $200K+ monthly budget )
- Led marketing ops, landing page/content creation, re-engagement (NPS score: 85+)
- Increased CVR by 60% in 6 months through testing and spend optimization
Director of Marketing
INVENTIS PARTNERS
01.2011 - 12.2014
- Developed and launched multiple ecommerce brands (Health, Wellness, Fintech verticals); established product positioning, messaging, and market opportunity
- Owned marketing strategy and media budgets ($100K monthly) across all channels (Display, TV, Social, Radio, Search, Email)
- Headed marketing operations: email drip campaigns, engagement, lead generation, acquisition, CRM management and integrations
- Reported business and performance financials to executive team (Looker & Oracle BI)
- Coordinated go-to-market and growth strategy across digital channels
- Owned all acquisition funnel conversion and lead generation (Social, Email, Remarketing, TV, Search)
- Developed performance reporting for executive team using Looker and Tableau
- Led testing roadmap, MVT optimization, and KPI tracking to improve ROI and revenue growth ($7MM increase)
Operations Manager
ICONIC LABS / SYNDERO
San Francisco, CA
01.2006 - 12.2011
- Managed campaign launches and product development across departments
- Led marketing strategy and execution for new customer acquisition ($200K+ monthly spend)
- Built dashboards and performance analytics using Oracle BI; improved LTV tracking
- Helped launch customer service team, improved CX and cut $750K+ in annual ops costs
- Doubled product revenue from $11MM to $22MM by launching four brands in two verticals
Education
Bachelor of Science - Physical Anthropology
San Francisco State University
San FranciscoSkills
- Leadership
- Revenue optimization
- Advertising strategy
- Looker Tableau Oracle BI
- SQL
- Affiliate Marketing
- Google Analytics
- GAM
- Media buying
- KPI development
- Marketo Salesforce HubSpot
- Lifecycle Email and SMS Campaigns
Hobbies and Interests
- Outdoor Adventure
- Health Care Program Development
- Childhood Development
- Golf
- Exercise and Athletics
Timeline
Director, Marketing Analytics
VIEWPORT
02.2022 - 05.2025
Founder / CEO
SLEEPNOW
01.2019 - 02.2022
Head of Marketing, HealthRight
ANGELRUSH VENTURES
01.2014 - 12.2018
Director of Marketing
INVENTIS PARTNERS
01.2011 - 12.2014
Operations Manager
ICONIC LABS / SYNDERO
01.2006 - 12.2011
Bachelor of Science - Physical Anthropology
San Francisco State University
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