Matthew Dryer
Centennial,CO
Summary
Talented Team Leader experienced and dedicated to enhancing employee satisfaction and business success. Diplomatic and friendly with proven commitment to driving performance, hitting business objects, and employee training. Hardworking leader bringing the fire in the belly, necessary experience, and technical knowledge to tackle any operational demand.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Team Lead of Programmatic Media
DELVE
09.2022 - Current
- Boosted team productivity by implementing efficient project management strategies and streamlining communication channels.
- Enhanced overall team performance and drive by providing regular coaching, feedback, and skill development opportunities.
- Improved team's project margins while achieving full productive utilization.
- Led cross-functional teams for successful project execution while maintaining strong collaboration among team members.
- Drove customer satisfaction by ensuring timely completion of projects and adherence to high-quality standards.
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
Senior Manager of Programatic Media
DELVE
03.2021 - 09.2022
- Executed advanced programmatic advertising campaigns across various platforms, such as The Trade Desk, DV360, and Campaign Manager.
- Manged campaign budgets and made adjustments as needed to ensure campaigns met performance and pacing goals.
- Achieved operational excellence by streamlining processes and implementing best practices.
- Mentored staff members for skill development and career progression within the organization.
Strategic Campaign Manager
Techint Labs
02.2020 - 03.2021
- Installed new programmatic strategies that led to significant improvements in client ROI and improved efficiencies in campaign management.
- Trained and mentored new programmatic managers in operation and media management practices.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
Senior Strategic Programmatic Manager
Adtaxi
06.2019 - 02.2020
- Launched new products and services with thorough market research, leading to increased revenue growth.
- Optimized resource allocation by conducting regular performance evaluations and providing personalized coaching for staff development.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
- Developed a strong company culture by building and running the Core Culture Committee to better enhance the employee satisfaction and enjoyment with activities and events throughout the year.
Strategic Account Manager
Adtaxi
04.2017 - 06.2019
- Enhanced client relationships by consistently delivering strategic insights and tailored solutions.
- Managed a portfolio of key accounts, ensuring high levels of client satisfaction and retention.
- Identified new business opportunities with existing clients, leading to increased revenue growth.
- Collaborated cross-functionally to address client needs promptly and efficiently.
Campaign Manager
Adtaxi
06.2015 - 04.2017
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Improved conversion rates by refining targeting criteria and optimizing ad placements across digital platforms.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
Senior Operations & Design Manager
SmartReach Digital
12.2013 - 06.2015
- Coordinated the development of the operations team and managed a team of 8+ employees.
- Managed digital elements for multiple markets across the country for display, audio, and video content.
- Analyzed stats to improve overall quality and effectiveness of digital campaigns.
- Interacted and worked with multiple vendors to provide additional advertising products to our clients.
- Designed display banners, emails, and other visual materials for web content and optimized those to improve open and click-through rates
- Managed SEO, SEM, PPC and Rep Management accounts.
- Interviewed new applicants and trained new hires.
Web Content Manager, Ad Trafficker, & Video/Graphic Designer
Entercom
08.2011 - 10.2013
- Filmed and photographed live concerts, high profile corporate and sporting events, and celebrity meet-and-greets.
- Edited video and photo projects for internal branding and external advertising.
- Designed display banners, emails, splash pages and other visual materials for web content.
- Designed billboards, posters, t-shirts and other printed content.
- Analyzed stats to improve overall quality and effectiveness of digital campaigns
- Trafficked display, audio, and video content across multiple internal websites and streaming services.
- Created lead gen campaigns, tracked results, and worked with sales team on follow-ups.
- Managed blogs and social mediums across 7 different radio station brands.
- Interviewed new applicants and trained new hires.
Account Manager
GE
08.2004 - 10.2009
- Managed credit card accounts for over 30 major retail companies.
- Maintained a current knowledge of promotional material for multiple companies to assist employees and customers.
- Conceptualized and implemented ideas to assist in sales and overall customer satisfaction
- Trained and developed new employees
- Handled escalated calls and assisted customers with their issues and concerns.
- Built specialty teams to allow employees to better focus on their expertise within the department.
- Developed new strategies and approaches to help employees assist customers.
Education
Bachelor's Degree - Film And Digital Media
University of Missouri-Kansas City
01.2010
Associate's Degree - Audio Engineering
Kansas City Kansas Community College
01.2007
Skills
- Fire in the Belly
- Performance Monitoring
- Coaching and Mentoring
- Budget Management
- Cross-functional collaboration
- Team building
current job
Team Lead of Programmatic Media, DELVE, Denver, Colorado, 09/2022, Present, 1 year 5 months
Certification
The Trade Desk Edge Academy Certification - Practitioner, Executive Program, Professional, and Specialist
Google Certification - DV and Video 360, Campaign Manager, Analytics Individual, Studio Basics, Search, Mobile, Adwords Fundementals.
Amazon DSP Certification
Microsoft Certified - Excel, Powerpoint, and Word
Timeline
Team Lead of Programmatic Media
DELVE
09.2022 - Current
Senior Manager of Programatic Media
DELVE
03.2021 - 09.2022
Strategic Campaign Manager
Techint Labs
02.2020 - 03.2021
Senior Strategic Programmatic Manager
Adtaxi
06.2019 - 02.2020
Strategic Account Manager
Adtaxi
04.2017 - 06.2019
Campaign Manager
Adtaxi
06.2015 - 04.2017
Senior Operations & Design Manager
SmartReach Digital
12.2013 - 06.2015
Web Content Manager, Ad Trafficker, & Video/Graphic Designer
Entercom
08.2011 - 10.2013
Account Manager
GE
08.2004 - 10.2009
Bachelor's Degree - Film And Digital Media
University of Missouri-Kansas City
Associate's Degree - Audio Engineering
Kansas City Kansas Community College
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