Matthew Dujanovic
Crystal River,FL
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing and Sales Manager
PedIM Healthcare/Quick Care Med
09.2023 - Current
- Overseeing a team of 3, Google Specialist, Content Creator and Sales Associate, to achieve monthly marketing objectives
- Created the primary marketing strategy supporting the urgent care and primary care clinic expansion across six counties
- Increased new patient acquisitions by 15% upon opening two new locations in 2024
- Managing PPC ads for 9 urgent care locations and 3 primary care offices
- Designing all new marketing collateral used for the promotion of current and new locations
- Working continuously with several third-party vendors to maintain first position across all ad campaigns and creating high converting landing pages.
Marketing Manager
ABC MotorCredit
01.2020 - 09.2023
- Managing all digital ads on major search engines, Google, and Microsoft, creating cohesive strategy to meet KPI's
- Overseeing all graphic designs for marketing collateral such as pamphlets, rack cards and commercial billboards
- Managing yearly marketing spend of $1.2M
- Supervised 5 employees, 3 content creators, and 2 Junior Marketing Assistants
- Optimized the company website for SEO & accessibility scores improving website scores for responsive and desktop layouts
- Implemented value first marketing strategy across all platforms, improving company portfolio.
Marketing Consultant
Express Auto
09.2021 - 09.2022
- Oversaw a full rework of all digital ads across Google, Microsoft, and Meta Ads
- Streamlined customer buying flows to improve online customer experience and improve sales
- Redesigned all instore flyers, posters, and pamphlets to meet new company strategy and image
- Rewrote all ad copy across multiple platforms to keep a cohesive ad strategy
- Improved SEO for company website using AI descriptions for key landing pages.
Marketing Consultant
Green Family YMCA, Labor for Love 5K Race
12.2018 - 03.2019
- Formulated the main marketing campaign to promote the annual YMCA Labor of Love 5K race
- Coordinated with YMCA board members to improve race RSVP's and increase awareness of the event
- Shot and edited several promotional videos for social media campaigns on Facebook, Instagram, and Twitter/X
- Organized promotions around campaign slogan 'What is your Love' to increase sign ups 30%.
Intern for City of Akron Mayors Office
City Of Akron Municipal Office
01.2018 - 01.2019
- Learned under City of Akron Director of Media Amanda Addey, working in social media, PPC ads, reputation review management, and commercial media
- Coordinated the City of Akron 'Jump into Summer' initiative, organizing marketing campaigns signing up 1,200 inner city kids for free summer activities advocating for kids to get out and play
- Responded to public reviews to city wide projects on City of Akron Municipal Facebook pages
- Worked on optimizing website landing pages for high convertibility.
Education
BBA - Public Relations, Advertising, And Applied Communication
Kent State University
Kent, OHSkills
- Sales Presentations
- Marketing Analytics
- Product Launches
- Competitive Analysis
- Advertising Campaigns
- Team Leadership
Design Tools
- Photoshop
- InDesign
- Premiere Pro
Certification
- Google Ads
- Google Analytics (GA4)
Crms
- Zapier
- Salesforce
- Zendesk
Programs
- Google Tag Manager
- Facebook Pixel
- Google Merchant Center
Timeline
Marketing and Sales Manager
PedIM Healthcare/Quick Care Med
09.2023 - Current
Marketing Consultant
Express Auto
09.2021 - 09.2022
Marketing Manager
ABC MotorCredit
01.2020 - 09.2023
Marketing Consultant
Green Family YMCA, Labor for Love 5K Race
12.2018 - 03.2019
Intern for City of Akron Mayors Office
City Of Akron Municipal Office
01.2018 - 01.2019
BBA - Public Relations, Advertising, And Applied Communication
Kent State University
- Google Ads
- Google Analytics (GA4)
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