Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Matthew E. Moline

Matthew E. Moline

Harsens Island

Summary

Dynamic marketing leader with a proven track record of driving revenue growth through strategic campaigns, deep industry relationships, and hands-on credibility in the construction and trades sectors. As Head of Marketing for GRIT Technologies, leverage active partnerships with AGC, CAM, ABC, and MIRCA, along with direct connections to decision-makers at Auch Construction, JD Chandler, National Roofing & Sheet Metal, and more. Recognized industry speaker on cybersecurity in construction and skilled at turning networking opportunities into measurable business wins. Entrepreneurial mindset, having built Moline Customs, a nationally recognized custom tool business and Forged in Fire champion, demonstrating brand-building expertise and authentic connection with trades professionals.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Head of Marketing

GRIT Technologies
12.2024 - Current
  • Lead strategic marketing initiatives for a leading IT & cybersecurity solutions provider, with a focus on growth through data-driven campaigns and deep engagement in construction industry networks.
  • Drive multi-channel marketing strategies that strengthen partnerships within the construction sector, leveraging relationships with AGC, MIRCA, and regional contractor associations to expand market share.
  • Oversee content creation, SEO, events, and co-marketing campaigns, achieving 40% lead growth in targeted verticals, including construction and trade services.
  • Build brand authority by speaking at industry events and association meetings, directly contributing to new client acquisitions in the construction market.
  • Direct collaboration between sales and marketing to ensure alignment on vertical-specific campaigns, resulting in 25% faster deal cycles in the construction segment.
  • Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Sales & Marketing Manager

GRIT Technologies
01.2021 - 12.2024
  • Managed integrated marketing strategies targeting key industries, including construction, manufacturing, and trade services.
  • Led a comprehensive website overhaul improving UX and SEO, increasing organic traffic by 35% in 6 months.
  • Produced high-performing video content, including The GRITty Business Podcast, driving 40% audience growth and lead conversion.
  • Managed outsourced marketing teams, ensuring alignment with long-term industry-focused campaigns, particularly for construction and contractor audiences.
  • Represented GRIT at AGC, MIRCA, and other trade association events, strengthening partnerships that led to multiple six-figure deals.
  • Leveraged HubSpot & SEMrush to optimize campaigns, improve SEO rankings, and track ROI in vertical-specific marketing.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Analyzed sales and marketing data for improved strategies.
  • Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.

Account Manager

GRIT Technologies
06.2018 - 01.2021
  • Managed key accounts, developing tailored IT solutions for construction and trade service clients.
  • Maintained 95%+ client retention rate through proactive engagement and industry-specific expertise.

Owner | Craftsman & Entrepreneur

Moline Customs
02.2013 - Current
  • Founded a hand-forged knife, tool, and art business featured on Forged in Fire (Champion, Season 3, Episode 10).
  • Built brand awareness via social media and SEO, achieving consistent growth and a loyal customer base.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Managed day-to-day business operations.

Freelance Video Producer/Editor

Various clients, including Ford & Lincoln
01.2008 - 01.2018
  • Enhanced video production quality by utilizing advanced editing techniques and innovative storytelling methods.
  • Elevated overall video quality with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration.
  • Collaborated with cross-functional teams to produce compelling visual content, driving brand awareness and audience engagement.
  • Managed capture and editing of video footage to monitor consistency.
  • Designed programming and created content to drive brand and marketing messaging in accordance with brand strategies.
  • Coordinated closely with talent and crew to ensure smooth on-set operations during filming sessions.
  • Oversaw creative development and filming of different types of video content.

Apple Expert

Apple
01.2011 - 01.2013
  • Enhanced customer satisfaction by providing personalized and knowledgeable assistance in selecting Apple products.
  • Participated in ongoing training programs to stay current with Apple product advancements and updates.
  • Handled high-pressure situations gracefully, addressing customer concerns promptly while maintaining a professional demeanor at all times.
  • Increased overall store efficiency by implementing new processes for streamlining workflow among team members.
  • Developed strong relationships with clientele through attentive listening skills, understanding their unique requirements before suggesting suitable solutions for their technology needs.
  • Maintained clean, organized displays to showcase Apple products effectively and attractively to customers.

Education

High School Diploma -

Clare High School
Clare, MI
06-2005

Skills

  • Strategic Marketing
  • Construction Industry Networking
  • Association Partnerships (AGC, MIRCA, etc)
  • Content Marketing
  • SEO & SEM
  • Event Strategy
  • HubSpot
  • SEMrush
  • Video Production
  • Public Speaking
  • Content strategy
  • Animation and motion graphics
  • Multimedia production

Certification

  • HubSpot Marketing Software Certification
  • Google Analytics Certification

Timeline

Head of Marketing

GRIT Technologies
12.2024 - Current

Sales & Marketing Manager

GRIT Technologies
01.2021 - 12.2024

Account Manager

GRIT Technologies
06.2018 - 01.2021

Owner | Craftsman & Entrepreneur

Moline Customs
02.2013 - Current

Apple Expert

Apple
01.2011 - 01.2013

Freelance Video Producer/Editor

Various clients, including Ford & Lincoln
01.2008 - 01.2018

High School Diploma -

Clare High School

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