Matthew Ethridge
Johnstown,CO
Summary
Marketing and Communications Professional Experienced media marketing professional with a thorough understanding of writing strategies, public communications, visual design, copywriting, and digital media. Proven success and acumen in social media audience growth, developing relevant brand content, and managing digital media campaigns to build brand awareness along with consumer outreach. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
16
16
years of professional experience
Work History
Brand Manager
Townsquare Media
08.2015 - Current
- Daily collaboration with management, content creators, and account executives to develop marketing strategies and brand awareness promotions for listenership and digital goals
- Writing locally-focused articles that include AP-style news, entertainment, reviews, press releases, etc
- To grow our digital footprint in the Northern Colorado region
- Daily social media planning to build regional reach throughout Northern Colorado and Southern Wyoming
- Part of leadership team coordinating social media posts and planning for events such as Taste of Fort Collins, Insane Inflatable 5K, and other brand building campaigns
- Creation and execution of brand growth through on-air and digital promotions
- Live, highly-rated afternoon personality on KUAD-FM (New Country 99.1/K99)
- Talent manager and coach of local personalities involved with KUAD-FM
- Created and fostered relationships with local businesses, national record labels, and distributors for promotional campaigns, concert planning, and interviews.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Content Creator/On Air Personality
Alpha Media Group
04.2014 - 04.2015
- Delivered timely, pertinent, and engaging information to audiences throughout the
- Researched subjects and prepared for live events, special programs, and guest interviews
- Partnered with local businesses to help plan and implement successful marketing campaigns.
- Strengthened content through proofreading and editing.
- Develop original content through social listening and independent sources.
Content Creator/On
Air Personality
03.2011 - 04.2014
- Strengthened content through proofreading and editing.
- Develop original content through social listening and independent sources.
- Applied current editing and photography tools to tell great stories.
- Wrote content and uploaded it to [Client name]'s content management system.
Content Creator/On
Cox Media Group
07.2008 - 03.2011
- Represented media properties at marketing campaigns to help drive sales and branding
- Partnered with local businesses to help plan and implement successful marketing campaigns
- Offered commentary on music, local topics in the community, and other listener- engaging subjects.
Skills
- Community Focused Brand Ambassador
- Award winning personality with successful
- Ratings delivery and client outreach
- Staff Management
- Knowledge of staff management including
- Creative planning, developing staff, and
- Mentoring employees to help guide them
- And the broadcast industry to the next level
- Social Media Skills
- Proficient in promoting strategies to the
- Social media channel it fits best to
- Advanced knowledge with Facebook,
- Twitter, and Instagram
- Copywriting
- Proficient in the writing of scripts for
- Promotions, press releases, marketing, and
- Broadcast commercials
- Graphic Design
- Knowledgeable with graphic design
- Programs including Photoshop and Canva
- Event Management
- Advanced knowledge in event planning
- And logistics including research of new
- Events, grading current events, working
- With event promoters, and designing
- Collateral to promote events
- Represented media properties at marketing campaigns to help drive sales and
- Branding
- Partnered with local businesses to help plan and implement successful marketing
- Campaigns
Timeline
Brand Manager
Townsquare Media
08.2015 - Current
Content Creator/On Air Personality
Alpha Media Group
04.2014 - 04.2015
Content Creator/On
Air Personality
03.2011 - 04.2014
Content Creator/On
Cox Media Group
07.2008 - 03.2011