Matthew Fournier
Manteo,NC
Summary
Over 20 years of industry experience overseeing single and multi-unit locations, championing initiatives that enhanced team performance, customer satisfaction and company revenue.
Overview
1
1
Certification
20
20
years of professional experience
Work History
Senior Manager
GNC
Nags Head, NC
12.2025 - Current
- Recruited, trained, and onboarded staff to build reliable coverage and strengthen day-to-day team readiness.
- Managed inventory control systems across locations to maintain accuracy and reduce shrinkage.
- Planned budgeting, scheduling, and resource allocation to align daily coverage with operational demand.
- Analyzed market trends to guide product development and marketing strategies that supported revenue growth.
- Led community outreach and customer support efforts to strengthen local engagement and brand visibility.
Senior Manager
GNC
Charlotte, NC
10.2025 - 12.2025
- Led the Charlotte store to finish top 5 in all KPI categories in November during the first month in role.
- Mentored junior managers through targeted training that strengthened skills and improved team cohesion.
- Oversaw inventory management systems to maintain stock levels and reduce waste.
- Evaluated performance metrics and implemented corrective actions to lift productivity and service quality.
- Provided steady leadership that improved team productivity and morale.
- Delivered regular coaching sessions focused on individual strengths and development opportunities.
- Consistently met or exceeded annual performance targets set by senior leadership.
Senior Manager
GNC
Hickory, NC
11.2024 - 10.2025
- Transformed a bottom-ranked store into a # 2 location in the entire company for the month of January in multiple KPI categories.
- Drove a top 10 performer within the entire company based of all 5 key KPI metrics result in July through tighter operations management and KPI dashboard reporting.
- Implemented operational standards, policies, and procedures to improve consistency across daily store execution.
- Managed performance evaluations, compensation decisions, and hiring to maintain appropriate staffing levels.
- Aligned staffing and budgetary plans with business forecasts through workforce scheduling and budget management.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Set aggressive targets for employees to strengthen motivation and support stronger store results.
Interim District Manager
GNC
Charlotte, NC
03.2025 - 04.2025
- Directed operational performance across 20 District locations, aligning stores with corporate standards and business goals.
- Developed training programs that strengthened staff skills and improved customer service delivery.
- Analyzed sales trends to guide product assortment decisions and support stronger profitability.
- Monitored inventory levels and adjusted assortment planning to keep stock aligned with demand.
- Established KPIs to track store performance and support data-driven decisions.
- Produced performance reporting that gave leadership clearer visibility into district results.
- Coordinated district priorities through workforce scheduling, budget management, and process improvement initiatives.
Senior Manager
GNC
Largo, FL
01.2023 - 10.2024
- Developed strategic plans to support sales growth and market expansion for the Largo location.
- Implemented operational standards, policies, and procedures to strengthen day-to-day consistency.
- Evaluated performance data and applied corrective actions to improve service quality and team output.
- Led training and collaboration efforts that improved team morale and strengthened daily execution.
- Coached team members through motivational approaches to raise accountability and sustain productivity.
General Manager/ Sales Manager
Anytime Fitness
Largo, FL
04.2022 - 01.2023
- Maintained a clean, pleasant environment for staff and members across the club.
- Developed community outreach and marketing campaigns inside and outside the club to drive membership sales and promotions.
- Processed membership sales, bookkeeping, billing, social media, inventory, and facility maintenance tasks in a fast-paced gym setting.
- Conducted approximately 30-40 member and prospect follow-ups daily by text, phone, and email to support satisfaction with operations and amenities.
- Coordinated member communication across texts, calls, and emails to support retention and prompt issue resolution.
Senior Manager
GNC
Largo, FL
04.2021 - 04.2022
- Managed multi-unit operations across Tampa, Clearwater, St. Pete, and Largo, covering opening, closing, cash handling, and deposits.
- Directed inventory control, ordering, shipping, receiving, and merchandising plans to keep sales floors and stockrooms organized.
- Recruited, hired, and trained part-time and full-time associates, including Store Managers, to strengthen staffing and performance.
- Tracked KPI performance across the district and moved the store from the bottom third to third overall within 6 months.
- Maintained payroll, cash, checks, credit cards, and bank deposits while supporting accurate documentation and reporting.
- Coordinated workforce scheduling and store readiness to support daily operations across multiple locations.
Senior Manager
GNC
Norfolk, VA
08.2020 - 04.2021
- Multi-unit manager in the Hampton Roads market in Virginia that included Norfolk and Virginia Beach.
- Responsible for all operations within the stores including, but not limited to, all opening and closing procedures, the handling of cash, checks and credit cards, making bank deposits, shipping and receiving freight, payroll, inventory control, ordering all necessary supplies and merchandise, implementing all current planograms, setting and reaching daily and weekly sales goals and maintaining a clean and extremely organized sales floor and stockroom.
- Responsible for the recruiting, hiring and training of all new employees, both part time and full time- including Managers.
- Consistently met or exceeded all company sales goals and expectations.
General Manager
Rack Room Shoes
NC/VA
10.2014 - 08.2018
- A 15 year tenure with this company that began as a part-time position back in 2003 before becoming Assistant Manager in 2013 and ultimately General Manager of what would become 2 locations between the Outer Banks of NC and a brand new store that I helped to open and operate in Norfolk, VA in 2016!
- Oversaw a staff of 16 employees at each location.
- Consistently recognized for our excellent customer service.
- Multiple 100% secret shops.
- Became the operational and visual standard for all other stores to model.
- Opened and operated a new store location, establishing daily routines, standards, and team expectations.
- Managed store performance across two locations, maintaining consistent service, presentation, and operational standards.
- Coached associates on customer interaction, sales behaviors, and store procedures to support daily execution.
General Manager
GNC
Nags Head, NC
03.2009 - 09.2014
- Oversaw opening and closing procedures, cash handling, bank deposits, and payroll for daily store operations.
- Managed inventory control, shipping and receiving, and ordering of merchandise and supplies.
- Maintained a clean, organized sales floor and stockroom while implementing current merchandising plans.
- Recruited, hired, and trained new employees while setting expectations for individual performance and store sales goals.
- Consistently met or exceeded company goals and set the operational and visual standard for district stores.
Amenities Coordinator / Lead Manager
OBX YMCA
Nags Head, NC
06.2006 - 03.2009
- Built partnerships with local real estate companies and property owners to expand mutual interest and revenue opportunities.
- Trained new hires on facility functions and policies, reinforcing consistent service and operational standards.
- Supported daily operations by balancing member needs, class coordination, and frontline problem resolution.
- Documented training and scheduling activities clearly to improve follow-through across the amenities team.
Education
Property Management
Ashworth College
Norcross, GASkills
- Strategic planning
- Operations management
- Team leadership
- Talent development
- Budget management
- Documentation and reporting
- Inventory control
- Workforce scheduling
- Process improvement
- Performance management
- P&L management
- KPI dashboard reporting
Certification
Certified Personal Trainer
Timeline
Senior Manager
GNC
12.2025 - Current
Senior Manager
GNC
10.2025 - 12.2025
Interim District Manager
GNC
03.2025 - 04.2025
Senior Manager
GNC
11.2024 - 10.2025
Senior Manager
GNC
01.2023 - 10.2024
General Manager/ Sales Manager
Anytime Fitness
04.2022 - 01.2023
Senior Manager
GNC
04.2021 - 04.2022
Senior Manager
GNC
08.2020 - 04.2021
General Manager
Rack Room Shoes
10.2014 - 08.2018
General Manager
GNC
03.2009 - 09.2014
Amenities Coordinator / Lead Manager
OBX YMCA
06.2006 - 03.2009
Property Management
Ashworth College