Matthew Fox
Los Angeles,CA
Summary
Personal Trainer skilled at motivating and coaching clients to meet their personal health and fitness goals. An expert in body building, weight loss, strength endurance, cardio-respiratory training, and core training. Strategic and passionate marketing and sales leader with 15+ years of success driving revenue and executing dynamic communication strategies that resonate with global customers and generate tangible results. Articulate communicator skilled in building expansive networks and strengthening relationships.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Consultant
Eleven75 Collective
11.2023 - Current
- Collaborate with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
- Consult with clients on business issues and developed innovative proposals.
- Achieved client vision and marketing objectives by collaborating with various departments.
Director, Brand Partnerships/Sales
MilkMoney
02.2023 - 09.2023
- Led Brand Partnerships and Sales for Out of Home (OOH) advertising agency, exceeding Q2/Q3 2023 goal by +15%, #1 salesperson, 2-3X revenue to the next rep., $1.7M revenue, largest deal $400k+/average deal $100k+
- Worked with leading agencies and disruptive brands across fashion, spirits, and mobile apps (Adidas, Puma, Fear of God, 818 Tequila, Shopify, Therabody, etc).
- Developed campaign strategy, created sales plans utilizing proprietary marketplace technology and presented programs to agency and brand C-level decision makers.
- Collaborated with planning, logistics, and production teams to refine strategy, process, and rates to streamline and improve larger operations and sales process.
Senior Vice President, Marketing/Media
Horizon Media
09.2021 - 09.2022
- Oversaw the integrated media strategy and go to market planning of 30+ full-funnel media plans for brand and direct response initiatives.
- Achieved 10% revenue growth, 70% increase in brand awareness, and a 42% boost in social conversation for ShutterStock's first brand campaign.
- Spearheaded the successful rebranding campaign for Cal Lottery, resulting in $1B in sales, a 16% YoY increase, and solidifying CAL as the #2 Lottery in the US.
- Managed 15-member cross functional (Digital, Programmatic, Social, Analytics, Partnerships) to produce a data-driven approach to measure the success of multi-channel campaigns.
- Talent acquisition, training, and leading cohesive, high performing teams of 22 direct reports across 6 departments (media, partnerships, social, creative, analytics, and finance).
Head of Marketing and Media
Cluster
10.2019 - 09.2021
- Developed and executed marketing programs driving full funnel KPIs and a 30% increase in brand awareness, 50% growth in the audience, and achieving successful Series A funding ($1MM) stage.
- Improved marketing ROI by 63% and reduced customer acquisition cost by 45%, by utilizing customer insights and data analysis to identify key target audiences, activating custom positioning strategies and developing leading digital/social media campaigns.
- Created technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Responsible for customer insights and data to effectively set objectives, identify key target audience, and develop positioning strategies.
Executive Director, Digital Marketing/Media
Fox Broadcasting Company
09.2016 - 10.2019
- Orchestrated and executed a yearly $40M+ brand/DM digital marketing budget, resulting in Fox becoming the #1 Network and achieving a 2x year-over-year increase in ratings.
- Developed and implemented integrated digital marketing/media programs for over 50 show launches, including 10 #1 show premieres.
- Efficiently managed cross-functional teams, including Media, Creative, Social, Publicity, Sales, and Analytics, and oversaw three external agencies (AOR, Social, and SEO).
- Implemented consumer research and 1st/3rd party data and attribution programs to derive insights that informed digital media/marketing strategy, enhanced consumer experiences, and increased viewer retention by 15% year-over-year.
- Produced customized partnerships (Google, Meta, Samsung, and TikTok) reducing media cost by 25% driving long term brand growth, and unlocked multiple “first of” digital brand experiences (24, Super Bowl, Masked Singer)
Global Group Director, Digital Media
Omnicom Media Group
11.2011 - 01.2016
- Directed and led the strategy and tactical launch of $200M+ integrated digital media planning/buying and event partnership campaigns for leading agency clients such as Beats by Dre, CBS, CW, and Smashbox.
- Developed and executed over 110 cutting-edge digital campaigns, including product launches, social engagement, and content development, influencing all phases of media, marketing, and PR.
- Designed strategic partnerships with leading video, programmatic, search, and social companies which resulted in 3x client spend across each area (Over $25MM).
- Participated in multiple new business pitches winning over $1 billion in billable spending for new business opportunities with clients such as Activision, WB, and Time Warner Cable, contributing to substantial revenue growth for agency.
Education
Bachelor of Science - Business Management
University of West Georgia
Carrollton, GA06.2000
Skills
- Client Education and Motivation
- Brand Partnerships and Sales
- Marketing and Advertising
- Senior Leadership skills
- Health and wellness expertise
- Fitness Program Development
- Individual Assessment and Planning
- Certified Personal Trainer
- CPR Certified
Certification
NASM Certified Personal Trainer
NASM/AFAA CPR
Timeline
Marketing Consultant
Eleven75 Collective
11.2023 - Current
Director, Brand Partnerships/Sales
MilkMoney
02.2023 - 09.2023
Senior Vice President, Marketing/Media
Horizon Media
09.2021 - 09.2022
Head of Marketing and Media
Cluster
10.2019 - 09.2021
Executive Director, Digital Marketing/Media
Fox Broadcasting Company
09.2016 - 10.2019
Global Group Director, Digital Media
Omnicom Media Group
11.2011 - 01.2016
Bachelor of Science - Business Management
University of West Georgia