Matthew Franco
Katy
Summary
Energetic, motivated individual with a record of success in the marketplace. Creative problem-solver with ability to advance growth, resolve conflict, and consistently exceed goals. Detail-oriented and well organized. Able to develop productive relationships with clients, colleagues, and staff at all levels.
Overview
30
30
years of professional experience
Work History
Sales & Marketing Coordinator
HOME HEALTH RESOURCES
01.2005 - Current
- Strengthened client relationships with regular follow-ups, ensuring timely renewals and upselling opportunities.
- Established long-term partnerships with key industry influencers that further strengthened the company''s position within the market.
- Achieved customer satisfaction through prompt response to inquiries, leading to repeat business and positive referrals.
- Increased lead generation by executing innovative outbound strategies, such as cold calling and email campaigns.
District Sales Manager
SEVEN-UP BOTTLING COMPANY
04.2000 - 09.2004
- Supervised branch sales operations for fountain and foodservice division
- Directed a sales/technician team of six individuals
- Controlled on-premise sales for four-county territory, managing a total of 881 accounts
- Acquired and developed new accounts while maintaining and growing existing accounts
- Coordinated all phases of sale, from lead initiation to program proposal to bidding
Area Sales Representative
SOUTHERN WINE & SPIRITS
06.1995 - 03.2000
- Responsible for off-premise wine and beverage sales for San Francisco County, managing a total of 49 accounts
- Assisted clients in assessing wine and beverage needs
- Proposed weekly and monthly sales plans for each client account
- Performed service and merchandise duties for each account
- Created and implemented special promotions and events to increase brand awareness and sales
Education
Bachelor of Science - Business Management
San Diego State University
Skills
- Customer acquisition
- Sales team leadership
- Relationship building and management
- Direct sales
- Account servicing
Timeline
Sales & Marketing Coordinator
HOME HEALTH RESOURCES
01.2005 - Current
District Sales Manager
SEVEN-UP BOTTLING COMPANY
04.2000 - 09.2004
Area Sales Representative
SOUTHERN WINE & SPIRITS
06.1995 - 03.2000
Bachelor of Science - Business Management
San Diego State University
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