Matthew Garzilli
Los Angeles,CA
Summary
Dynamic sales leader with a proven track record of meeting and exceeding sales expectations. Adept in negotiation and CRM proficiency. Excelled in revenue growth and professional networking, securing significant deals and fostering new market penetration. Achieved over $500,000 in programmatic streaming sales, demonstrating unparalleled business development and strategic planning skills.
Overview
14
14
years of professional experience
Work History
VP of Sales
Write Label
Los Angeles, CA
12.2023 - 07.2024
- Expanded revenue by selling a hybrid SAAS creative service model featuring a crowd-sourced network of human creatives and AI-powered creative technologies to advertising agencies.
- Implemented effective sales processes that managed both company and client expectations throughout the sales process.
- Cultivated and secured new AI creative service technology clients in a rapidly changing market environment.
- Conducted weekly meetings with upper management, creative services, engineering, and client success teams.
Senior Account Executive
Write Label
Los Angeles, CA
06.2023 - 12.2023
- Sold SAAS creative services solutions to B2B clients in the broadcast and media industry.
- Created new lines of business revenue for the company by successfully SAAS solutions into advertising agencies.
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
- Promoted to Vice President of Sales after the seventh month with the company.
CTV/OTT Account Executive
Awestruck Marketing
Los Angeles, CA
06.2021 - 05.2023
- Developed marketing strategy for self-generated new business CTV/OTT clients.
- Closed over $500,000 in programmatic streaming sales with direct and agency clients.
- Implemented client-specific streaming campaign optimizations with list match, look alike, and historical retargeting ad technology.
- Conducted client needs analysis meetings to gather target audience info from data management platforms for digital streaming audience build-outs.
Senior Account Executive
Audacy
Los Angeles, CA
12.2019 - 01.2021
- Obtained pricing deals, negotiated contracts, and solidified client agreements.
- Created integrated advertising programs employing display, email marketing, on-air commercials, and podcasting.
- Generated over $150,000 in direct revenue with no designated account list.
- Employed proactive and collaborative approaches to close new business clients during the COVID-19 pandemic.
Regional Sales & Marketing Director
Level 5 Advertising
Herndon, VA
06.2019 - 11.2019
- Created digital marketing strategy and execution for clients in the RV, Power Sports & Marine industries.
- Ideated and deployed integrated marketing strategies for clients across several geographic territories.
- Executed six-figure integrated digital marketing budgets consisting of Google Ads, Google Display, and YouTube channels for a large book of existing advertisers.
- Bolstered clients' omnichannel campaign KPIs by optimizing keyword performance and geographic targeting tactics, helping clients move inventory.
Brand Marketing Executive
Amazzia
Los Angeles, CA
05.2017 - 01.2018
- Increased sales and buy box share by initiating and closing Amazon brand protection agreements.
- Devised complex Amazon brand protection partnerships and e-commerce marketplace solutions to protect clients from unauthorized resellers and Minimum Advertised Price (MAP) violators.
- Generated new client marketing partnerships consisting of both domestic and international brands.
- Conducted research and analysis to determine price positioning to maximize e-commerce sales.
Digital Marketing Consultant
Reach Local
Los Angeles, CA
05.2017 - 01.2018
- Analyzed competitor pages to locate backlinks and keyword opportunities.
- Shaped go-to-market strategies for local businesses with a full suite of digital media platforms.
- Successfully executed Facebook marketing campaigns, harnessing the power of Newsfeed advertising, Facebook desktop/mobile network, and Facebook predictive targeting.
- Upgraded skills in all facets of digital advertising, including completing intensive digital training in SEM, SEO, lead attribution, social media, search/site retargeting, and geo-fenced digital marketing tactics.
Senior Account Executive
IHeartMedia
Los Angeles, CA
03.2016 - 04.2017
- Met with new customers to share product and service information, listen to needs, and learn about business operations.
- Secured several new clients with integrated broadcast and digital media campaigns.
- Excelled at selling digital marketing solutions, including geo-targeting, historical retargeting, email marketing, and mobile/desktop display.
- Partnered with advertisers across several verticals, including automotive, healthcare, and QSR.
Senior Account Executive
CBS Local Media
Chicago, IL
10.2010 - 01.2016
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs with direct and agency clients.
- Sold over half a million dollars in new business by creating integrated marketing programs for B2B and B2C advertisers.
- Recognized with Most New Business Developed Award for WBBM’s 2014- 2015 annual sales campaign.
- Closed display and video pre-roll marketing programs on CBS local websites and mobile platforms.
Education
Bachelor of Arts - Double Major in History And Film & Television
University of Vermont
Burlington, VT05.2008
Skills
- Sales Training
- Negotiation expertise
- CRM proficiency
- Territory Management
- Sales Presentations
- Business development and planning
- Cold-calling
- New market penetration
- Sales strategy
- Sales Pipeline Management
- Revenue Growth
- Professional Networking
Additional Information
The VP of Sales position at Write Label was eliminated in July 2024 due to company cost-cutting measures.
Timeline
VP of Sales
Write Label
12.2023 - 07.2024
Senior Account Executive
Write Label
06.2023 - 12.2023
CTV/OTT Account Executive
Awestruck Marketing
06.2021 - 05.2023
Senior Account Executive
Audacy
12.2019 - 01.2021
Regional Sales & Marketing Director
Level 5 Advertising
06.2019 - 11.2019
Brand Marketing Executive
Amazzia
05.2017 - 01.2018
Digital Marketing Consultant
Reach Local
05.2017 - 01.2018
Senior Account Executive
IHeartMedia
03.2016 - 04.2017
Senior Account Executive
CBS Local Media
10.2010 - 01.2016
Bachelor of Arts - Double Major in History And Film & Television
University of Vermont
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