Matthew Hadden
Partnership Leader
Lexington,KY
Summary
Seasoned channel and partnerships executive with over 15 years of experience in driving SaaS growth through MSPs, MSSPs, reseller marketplaces, Technology, Cyber Insurance, Content, Strategic Alliance, and OEM integrations. Expert in crafting and executing channel strategies that enhance partner ecosystems, optimize reseller operations, and maximize revenue through innovative partner programs. Proven track record of building strategic alliances and driving business transformation in competitive technology and cybersecurity markets. Performance-driven Vice President with [Number] years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment. High-achieving senior executive bringing expertise in business planning, revenue development and change management. Offers [Number] years of leadership in [Type] industry along with entrepreneurial, forward-thinking mindset and demonstrated track record of accomplishment.
Overview
18
18
years of professional experience
4
4
Certifications
Work History
Director of Global Partnerships
Wizer - Free Security Awareness Training
2 2024 - Current
- Security Training That Doesn't Suck
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Established departmental performance goals and provided feedback for underperforming areas.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Drafted and distributed reports to assist board members with critical business decisions.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Monitored and coordinated workflows to optimize resources.
- Optimized operational processes using analytics tools to address client-specific metrics.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Reported issues to higher management with great detail.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
Chapter Host - Bluegrass Region
Partnership Leaders
03.2024 - Current
- Developed strategic plans to guide the chapter''s direction and focus on achieving long-term objectives.
- Represented organization at industry conferences and events.
- Served as an ambassador for the organization at external functions, representing our mission passionately to stakeholders in various settings.
- Strengthened relationships with national organization leadership to ensure alignment of goals and access to resources.
- Enhanced chapter reputation within the community through volunteer efforts, local partnerships, and public relations initiatives.
- Improved public knowledge and perception of group by utilizing social media, partnerships and news highlights.
Executive Member
Pavilion
01.2024 - Current
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Gained extensive knowledge in data entry, analysis and reporting.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Executive Leader - Member
Partnership Leaders
01.2024 - Current
- Learned and adapted quickly to new technology and software applications.
- Demonstrated leadership skills in managing projects from concept to completion.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Passionate about learning and committed to continual improvement.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Established successful partnerships with key industry players, strengthening the company''s market position and brand reputation.
Head of Sales and Business Development
AuditFindings
09.2021 - 03.2024
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Collaborated with Product Development team to design customized solutions based on customer feedback and needs analysis.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Defined regional sales strategies, developing and revising annual and quarterly sales plans for review by organizational leadership.
- Built sales opportunity pipeline through targeted and subliminal prospecting methodologies.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Partnered with Marketing team to develop compelling collateral materials highlighting unique selling propositions of the product portfolio.
- Researched new campaigns and industry trends, adjusting objectives and communicating to sales team for future amendments to existing protocol.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Evaluated and revamped existing sales incentive structures, introducing innovative performance-based rewards driving a culture of highperformance.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Optimized lead generation process through data-driven targeting methodologies, increasing conversion rates significantly.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Developed successful go-to-market strategies that drove demand generation efforts across various channels.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Increased sales revenue by developing and implementing strategic sales plans and forecasts.
Senior Channel Sales Manager
PhishingBox
02.2020 - 03.2024
- Optimized pricing structures across multiple channels based on regional differences in demand patterns.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Evangelized benefits of global platform to add value to unified product offering.
- Implemented a robust performance tracking system to monitor progress towards sales targets and identify areas for improvement.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Enhanced partner relationships by providing regular training and support on products, services, and sales techniques.
- Drove sales by developing multi-million dollar contract sales.
- Met and exceeded targets and growth metrics within assigned partner accounts.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Senior Account Executive
PhishingBox
07.2018 - 01.2021
- Maintained contact information database by keeping account details updated, clear and relevant.
- Collaborated with research analysts to devise strategies for lead generation and growth.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Developed strategies using market research with support from cross-functional teams.
- Employed sales techniques to achieve [Number]% success rate closing sales.
- Facilitated account acquisition team progress, setting monthly targets and goals for revenue and customer satisfaction.
- Conducted regular client reviews to assess performance metrics, identifying areas for improvement and implementing necessary changes.
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
- Regularly updated client-specific knowledge by conducting thorough research on industry news, trends and competitor activity, providing comprehensive updates to the sales team during weekly meetings.
- Optimized account management processes, streamlining operations and improving efficiency.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
Sales Development Representative
PhishingBox
09.2016 - 07.2018
- Expanded client base by conducting market research to identify new prospects and potential business opportunities.
- Contributed to team objectives in fast-paced environment.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Developed and maintained positive relationships with key decision-makers and influencers.
- Conducted team meetings and offered one-one-one guidance to maximize productivity and help employees reach full potential.
- Served as primary point of contact for distributors, providing ongoing support and addressing concerns in a timely manner.
- Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Conducted market research to discover new leads, opportunities and messaging.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Conducted comprehensive competitor analysis, allowing for strategic adjustments that led to greater market share capture.
- Collaborated effectively with cross-functional teams including engineering, support, and product development, ensuring seamless execution of projects from start to finish.
- Set and achieved company defined sales goals.
- Consistently met or exceeded sales quotas through diligent prospecting and effective negotiation techniques.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Optimized sales procedures through regular evaluation of performance metrics and implementation of data-driven improvements.
- Achieved or exceeded company-defined sales quotas.
- Delivered compelling presentations that effectively communicated value propositions while addressing unique client needs.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Successfully managed a pipeline of high-quality leads, converting them into profitable long-term clients through tailored presentations and demonstrations.
- Streamlined internal communication processes between departments, improving overall efficiency of the sales process.
- Conducted thorough market research to identify untapped opportunities, leading to increased revenue growth.
- Assisted in the development of sales forecasts and budgets by providing accurate data on current accounts and potential opportunities.
- Cultivated a positive team culture that fostered collaboration, creativity, and motivation among peers, driving overall success in achieving organizational goals.
- Exceeded quarterly quotas consistently by proactively managing pipeline and maintaining a disciplined approach to prospecting efforts.
- Led cross-functional teams on complex deals, ensuring seamless coordination between internal stakeholders throughout the sales cycle.
- Developed useful pricing models to maximize profit margins and generate leads.
- Mentored junior Sales Development Representatives, contributing to their professional growth and success within the company.
- Established rapport with C-level executives at target companies through thoughtful communication and personalized messaging.
- Contributed to the development of innovative sales training materials that streamlined onboarding for new Sales Development Representatives.
- Conducted comprehensive market research to identify emerging trends and uncover potential business opportunities.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Implemented new CRM system, enhancing data accuracy and enabling better tracking of sales activities.
Co-Founder
Sassafras Springs LLC
01.2013 - 09.2016
- Managed organic in transition grass finished heritage beef operation
- Coordinated development of Farm System Plan per USDA Organic guidelines
- Developed and maintained all business planning and commercial sales account management
- Performed preliminary research of potential land use projects and implemented a NCRS sustainable timber stand improvement program.
Co-Founder
Sassafras Springs LLC
01.2013 - 09.2016
- Founded packaged firewood supply company delivering premium cooking and heating wood to retail, commercial, and residential customers throughout Central Kentucky
- Devised and executed all business development, marketing, and sales activity, cultivating key accounts with local restaurants and national retail brands to supply locally sourced value-added firewood products.
Sales Director
Mad Platter Catering Co
08.2012 - 12.2013
- Spearheaded new sales and marketing campaigns utilizing my knowledge of relationship management techniques, as well as, special project and prospect pipeline generation
- Executed high end and technical caterings, wine dinners, and special functions
- Implemented strategies to monitor food safety and reduce food cost
- Continuously meet and exceed customer's expectations delivering culinary experiences that "wow" the customers
- Trained and supervised four kitchen staff.
Insurance Broker
New York Life Insurance Company
01.2010 - 01.2013
- Developed and maintained a robust client base by delivering exceptional client service and fostering long-term relationships. - Conducted comprehensive financial needs analyses to recommend tailored life insurance solutions, enhancing clients' financial security. - Implemented strategic marketing plans to target new clients, increasing market penetration and revenue growth. - Navigated complex regulatory environments to ensure compliance with industry standards and legal requirements. - Leveraged strong communication skills to explain intricate insurance policies and financial concepts clearly and effectively.
- Achievements: - Achieved a client retention rate of over 95% through personalized service and regular follow-up. - Surpassed sales targets by 20% within the first year through effective client networking and referrals. - Recognized as 'Top Performer' for two consecutive years due to outstanding sales achievements and client satisfaction ratings.
Private Financial Advisor
UBS
05.2006 - 01.2010
- Devised and executed key business development strategies to attract and acquire new clients
- Developed prospect strategies in Wealth Management Group; Planned and executed Monthly Advisor/Money Manager/client dinners
- Prepared financial statements for advisor and client consultations
- Maintained daily contact with primary group advisor and routinely participated in progress and performance discussions
- Reviewed Asset allocation analysis and strategies as well as assisted with development and review of investment policy statements.
- Worked with clients to support understanding of rationale and details of financial strategies.
- Assisted high-net-worth individuals in wealth preservation through estate planning services and charitable giving strategies.
- Ensured compliance with industry regulations and company policies while serving clients'' best interests.
Education
BBA - Business Administration
University of Kentucky
Lexington, KY 1 2005 - 1 2009
High School Diploma - undefined
Virginia Episcopal School
Skills
Insurance IndustryFinancial ReportingCorporate FinanceVAR RecruitmentReseller/VAR NetworksGo-to-Market StrategyForecastingSales ManagementStrategic PartnershipsStrategic Partner Relationship Management
Sales Coachingsessie
Strategic Planning
KPI Tracking
Revenue Forecasting
Price Structuring
Market Trends Analysis
Salesforce CRM Software
Program Development
Strategic Planning and Alignment
Analytical Skills
Root Cause Analysis
Marketing strategy
Partnership evaluation
Product Development
Promotional Events
Sales Forecasting
Product Lifecycle Management
Websites
Certification
Cert Prep: CompTIA Security+ Exam (SY0-501): The Basics - LinkedIn
Locations
Greater Lexington Area
Timeline
Chapter Host - Bluegrass Region
Partnership Leaders
03.2024 - Current
Executive Member
Pavilion
01.2024 - Current
Executive Leader - Member
Partnership Leaders
01.2024 - Current
Head of Sales and Business Development
AuditFindings
09.2021 - 03.2024
Senior Channel Sales Manager
PhishingBox
02.2020 - 03.2024
Senior Account Executive
PhishingBox
07.2018 - 01.2021
Sales Development Representative
PhishingBox
09.2016 - 07.2018
Co-Founder
Sassafras Springs LLC
01.2013 - 09.2016
Co-Founder
Sassafras Springs LLC
01.2013 - 09.2016
Sales Director
Mad Platter Catering Co
08.2012 - 12.2013
Insurance Broker
New York Life Insurance Company
01.2010 - 01.2013
Private Financial Advisor
UBS
05.2006 - 01.2010
Director of Global Partnerships
Wizer - Free Security Awareness Training
2 2024 - Current
BBA - Business Administration
University of Kentucky
1 2005 - 1 2009
High School Diploma - undefined
Virginia Episcopal School