Matthew Hadnagy
Denver,CO
Summary
Expert Sales Leader equipped with proven skills in building and leading successful sales strategies. Offers deep understanding of retail market and current trends. Adapts easily to changing conditions with flexible, forward-thinking style.
Overview
17
17
years of professional experience
Work History
Regional Sales Manager
Intsel Steel West Distributor
03.2023 - Current
- Successfully grew profitability averaging 10% month over month in down market
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Restructured Sales Team commission goals with facility goals based on gross margin
- Created competitor analysis to understand Intsel's strengths to leverage our competitive advantage
- Collaborate with Suppliers and Purchasing team to develop competitive pricing on all materials
- Streamlined processes to clearly define responsibilities- Direct Ship & Material Ordering tracking
- Developed on-boarding program for Inside Sales Reps (ISR) & Transition Program for ISR to OSR
- Alignment meetings summarizing previous month, focus on future strategy, employee recognition
- Took on General Manager commercial responsibilities after GM pursued other opportunities.
General Sales Manager
Red Bull Distribution Company
01.2019 - 10.2022
- Develop & implement strategic sales plans aligning with corporate objectives, resulting +8% market share in 2 years, surpassing Coca Cola as the top overall beverage in Colorado & capturing #1 position in Dollar Share
- Created “100 Days of Summer” program for region to compete against each other (adopted nationally following year)
- Increased volume, ambient & chilled placements with a focus on summer innovation
- Led daily operations, strategic vision, and long-range planning for 3 facilities, developing world class retail execution and best in class sales and operational processes
- Compile product and customer data to generate informed profit projections and created SMART Targets for team to execute product positioning strategies designed to achieve optimal market penetration and awareness
- Employee engagement- coaching, training, and mentoring for team members; 4 individuals promoted to GSM leadership positions
- Track business metrics and held weekly team meetings to present updates, discuss progress, and align team goals
- Analyze individual & team performance, providing constructive feedback or supplemental training when needed
- Facilitated training for DSM's- coaching, interviewing/hiring, contract negotiating, goal setting and performance conversations
- Collaborate cross-functionally with Marketing, National Account & Regional Key Account Managers, and Finance teams to ensure seamless execution of sales initiatives and enhance customer experience.
District Sales Manager
Red Bull Distribution Company
01.2013 - 12.2018
- Enhanced district operations by preparing forecasts, analyzing key market competitors, researching emerging industry trends, negotiating contracts, and collecting customer satisfaction metrics
- Consistently met quarterly/yearly volume and KPI targets, averaging 15% year over year growth over 5 years
- Analyzed competitor activities and products to uncover new trends, surveyed perfect store/winning vs competition analysis and utilized metrics to modify effectiveness of low performing sales and coaching opportunities
- Communicated regularly with National and Regional Key Account Managers for daily support and strategic accounts planning
- Recruited/hired top-level talent to add value and expertise to sales team, while promoting continuing education opportunities for sales team to bolster skills
- Prioritized team development, creating action plans & promoted 7 ASMs to DSM or MM and 5 ST to ASMs.
Account Sales Manager
Red Bull Distribution Company
01.2011 - 12.2013
- Led Account planning strategy sessions aimed at retaining existing customers, acquiring new customers, and increasing business opportunities by evaluating team performance and sales volume against business plan
- Formulated and presented innovative sales strategies to C Suite and account executives, negotiated complex contracts, and collaborated with customer success teams to ensure retention and growth of major distributor partners
- Leveraged strong, trusting client relationships to consistently outperformed sales quotas and generate new business
- Identified and secured new business opportunities, resulting in 27 new business accounts, increased annual route sales of 35% and consistent recognition as Monthly Top Performer
- Created and delivered engaging professional sales presentations to effectively demonstrate product knowledge, benefits, competitive advantages, handle objections, deliver effective sales pitches to close sales, and execute global look of success throughout market
- Negotiated displays and product placement promotional deals with small and large format customers.
Outside Sales Representative
Deep Rock Water
02.2010 - 12.2010
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Successfully cold called business and residential customers closing sales of water delivery, various water filtration & coffee services
- Averaged closing 7 new customers per week
- Self motivated and planned weekly territory ranging across front range of Colorado from Ft Collins to Colorado Springs.
Account Manager
Coca Cola Enterprises
08.2007 - 09.2009
- Successfully managed 130 accounts and over 600 SKU's increased Independent accounts revenue 10% vs PY
- Increased in store presence with promotions, gaining main placement space, incremental displays and cold placements
- Increased in stores presence 15% and over took majority of space where competitor once thrived.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
Education
Bachelor of Arts in Entrepreneurship – Concentration in Leadership Studies -
Johnson & Wales University
Providence, RI05.2005
Skills
- Business Development
- Sales Strategy Development
- Territory & Revenue Growth
- Strong Analytical Skills
- Sales Management
- Collaboration Skills
- Team Leadership
- Problem Solving
- Relationship Building
- Communication
- Data Proficiency- IRI & Nielsen
- Cold-calling
- Excellent presentation skills
- Motivated Team Player
- Customer Service-Oriented
Websites
Awards
- Bull of the Year Award, 12/2015, Red Bull Distribution Company
- 4x Bull of the Month Award, 3/2012, 9/2012, 4/2013 & 9/2013, Red Bull Distribution Company
Timeline
Regional Sales Manager
Intsel Steel West Distributor
03.2023 - Current
General Sales Manager
Red Bull Distribution Company
01.2019 - 10.2022
District Sales Manager
Red Bull Distribution Company
01.2013 - 12.2018
Account Sales Manager
Red Bull Distribution Company
01.2011 - 12.2013
Outside Sales Representative
Deep Rock Water
02.2010 - 12.2010
Account Manager
Coca Cola Enterprises
08.2007 - 09.2009
Bachelor of Arts in Entrepreneurship – Concentration in Leadership Studies -
Johnson & Wales University
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