MATTHEW HAGENBART
Park Ridge,US
Summary
Highly motivated and detail-oriented professional with expertise in product management, data analysis, and process improvement. Adept at troubleshooting and resolving complex issues. Skilled in developing and implementing innovative strategies to increase revenue, reduce costs, and increase efficiencies.
Overview
19
19
years of professional experience
Work History
Senior Strategic Marketing Manager
Vestis
07.2024 - Current
- Led a team of marketing managers and marketing analysts to develop and implement comprehensive strategic plans responsible for business strategy, marketing strategy, and GTM (go-to-market), along with an assortment of portfolios and an end-to-end product life cycle that exceeded $1.2B in revenue.
- Oversaw go-to-market strategy for multiple product categories: Uniform, Healthcare, Cleanroom, PPE, and Direct Sale across the US and Canada, managing the full lifecycle from market assessment through launch, and post-launch optimization.
- Partnered with Product Development, Sales, Inventory, and Finance to evaluate portfolio performance, identifying SKU gaps and rationalization opportunities that improved category efficiency and profitability by 4%.
- Identified a $120M market in rental hospital curtains, led the pilot and the launch of Vestis' rental curtain business, developing market entry strategies and go-to-market playbooks that drove early product adoption and established a new recurring revenue stream.
- Collaborated with R&D and Manufacturing teams to translate customer and market insights and gaps into new products, business cases, and launch plans.
- Managed cross-functional launches across cross-functional teams and internal communication to ensure the timely execution of product introductions.
- Supported the pricing strategy through detailed financial analysis and market benchmarking, driving margin improvement and competitive positioning.
Senior Product Manager
Medline
01.2021 - 09.2023
- Led a team of product managers and associate product managers to develop and implement comprehensive strategic plans responsible for P&L business strategy, marketing strategy, and GTM (go-to-market), along with assortment portfolio and end-to-end product life-cycle that exceeded $335M in sales
- Instrumental leader of the Durable Medical Equipment DME team that increased revenue from $175M to $335M.
- Implemented "Slot by Slot" SWOT analysis process, which was later adopted division-wide, to analyze the current assortment that highlighted gaps in the competitive landscape. This process accounted for $35M+ in incremental sales in healthcare, acute, and post-acute business formats
- Identified $140M emerging market gaps on Amazon and other eCommerce sites and captured $14M of incremental sales after year one
- Implemented a single box direct buying process to improve operations and eliminated excess labor costs, saving $5.6M
- Eliminated 44% of my 500 SKU's assortment for under-performing and redundant SKU's resulting in $2.2M cost-saving
- Branded a New Martha Stewart line of DME products that accounted for $2.5M in sales and were picked up by a big box retailer
- Prepared product forecasts to include revenue and expense expectations. Analyzed sales trends over time and the impact of competitive strategies. Supported forecasts and budgets with appropriately detailed marketing plans.
- Aligned marketing strategy aims to sell across multiple forums (B2B, B2C, DTC) to reach a diverse group of end users while providing excellent products to HCPs, businesses, and consumers
- Managed both upstream and downstream marketing strategies and incorporated Voice of the Customer (VOC) analytics in the roll-out and ongoing development of new and existing products
- Led the development and execution of the road map and Go-to-Market strategy for the new innovative product launches. Monitored KPIs (key performance indicators) to ensure results were achieved
- Negotiated all vendors' costing, terms, marketing funds, exclusivity deals, and warranties to align with the company's goals.
- Worked cross-functionally with Marketing, Sourcing, Quality, Finance, Inventory, Operations, Pricing, Regulatory, Engineering, Sales, and eCom to ensure all strategies were communicated and that all organizational goals were met
Product Manager
Medline
01.2019 - 01.2021
- Identified $12M market gap on Amazon in bath safety top-selling SKU's. Created a gap filler initiative with the retail team, which resulted in Medline becoming #1 market share holder on Amazon in bath safety
- Developed new products and managed each stage of the process through the take-to-market. Working with Sourcing, Quality, Inventory and Marketing teams.
- Reviewed monthly financial performance, determined contributing factors to offer solutions for SKU's with detrimental sales or cost trends
- Implemented cost reduction strategies throughout the product development life cycle to maximize profitability
- Lead international sourcing team calls to review status of projects any vendor issues and contracts
- Mentored a team of 2 associate product managers through onboarding, open communication, training and development opportunities
- Demonstrated ability to manage multiple tasks while remaining adaptable and flexible
- Collaborated with departmental leaders to establish organizational goals, strategic plans and objectives
Category Manager/Buyer
Sears Holdings
09.2014 - 01.2019
- Developed and managed $200M+ of in-store and online assortment for Outdoor Living both, Sears and Kmart
- Built, executed, and managed year long and seasonal financial plan
- Completed over 10 separate overseas trips to China to negotiate with vendors to optimize cost savings and secure assortment
- Managed a team of 4 engaged associates to achieve short term and long term goals
- Analyzed sales trend, and presented findings to senior leaders with recommendations to improve performance
- Created and implemented marketing plans and strategies; inclusive of print advertising, signing, packaging, POP and training/reset brochures
- Built and executed merchandising floor plans and planograms
- Developed and maintaining the growth of private label brands
- Maintained relationships with a diverse group of vendors and suppliers within corporate policy and codes of ethics.
- Maintained a knowledge base of industry and competitor market trends
- Partnered with a diverse group of managers and staff at all levels and across multiple business units of Sears Holdings to complete tasks necessary towards achieving goals and projects necessary for managing and implementing business decisions and process improvements
- Conducted line reviews and product walk-through with Senior Management
Sr. Inventory Analyst
Sears Holdings
09.2012 - 09.2014
- Responsible for planning, managing and maintaining replenishment of all patio furniture to all full-line Sears stores and to Sears online
- Effectively manage the placement and replenishment of all patio items to maintain an in-stock standard while achieving planned turnover and revenue growth
- Monitor and adjust variables to meet the needs of the stores Responsible for the allocation of 386 items to 750 stores and online
- Maintain a 97 percent and above in-stock level during season
- Provide and monitor promotional merchandise in the correct quantities to stores in support of advertised promotions
- Post weekly availability and in-stock reports and the reference application
Sr. Logistics Manager
CH Robinson Worldwide
12.2006 - 09.2012
- Directed the day-to-day operations for Coca Cola account covering nearly 10 thousand annual shipments generating $20 million in sales
- Managed product flow with shippers, receivers, and carriers regionally to confirm customer shipments were picked up and delivered as scheduled
- Organized and conducted senior level meetings within Coca Cola to confirm collaborative efforts were effectively utilizing resources both internally and externally
- Closely collaborated with Coca Cola planners regionally to determine the best possible carriers in terms of price and service within our transportation management system
- Utilized logistics expertise to analyze future market conditions in order to determine rates for rate freight quote to maintain Coca Cola's targeted inventory levels
- Ensured team performed to maximum potential by effectively coordinating all available personnel and resources
- Issued quarterly review to ensure goals were obtained
Education
Bachelor of Science (B.S.) - Marketing
Northeastern Illinois University
Chicago, IL, USSkills
- Product Development
- Business Development
- Trend Analysis
- Staff Management
- Product Strategies
- Revenue Generation
- Cost Savings
- Vendor Selection
- Competitive Analysis
- Project Management
- Product Team Leadership
- Organizational Leadership
- Process Improvement Initiatives
- Operational Improvements
- Strategic planning
- Go-to-market strategy
- Product lifecycle management
- Market analysis
- Cross-functional collaboration
- Pricing strategy
Accomplishments
2020 Medline Finalist Post Acute Product Manager of the Year
Timeline
Senior Strategic Marketing Manager
Vestis
07.2024 - Current
Senior Product Manager
Medline
01.2021 - 09.2023
Product Manager
Medline
01.2019 - 01.2021
Category Manager/Buyer
Sears Holdings
09.2014 - 01.2019
Sr. Inventory Analyst
Sears Holdings
09.2012 - 09.2014
Sr. Logistics Manager
CH Robinson Worldwide
12.2006 - 09.2012
Bachelor of Science (B.S.) - Marketing
Northeastern Illinois University
AWARDS
Medline Post Acute 2019 Division of the Year