CRM
Matthew Harper
Digital Marketing
Northridge,CA
Summary
I am a creative and well-rounded Social Media Specialist with an excellent eye for detail and a strong understanding of web strategies. I am known for my fantastic copywriting, brand management, marketing expertise, and a creative and highly educated marketing professional with a career built on social media, print, and networking. I am very computer proficient with superb skills in Microsoft Office and Adobe Creative Suite. Driven and dedicated and offering polished skills in communication, strategy, and research. Successfully helping companies reach more revenue-producing clients across multiple social media platforms has always been an enormous satisfaction in my previous opportunities.
Overview
10
10
years of professional experience
10
10
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Social Media Specialist
Rallio
Irvine, CA
02.2020 - 11.2021
- Helping in my role as a social media role for franchisees and small business owners alike and successfully utilized my skills to help small businesses gain brand recognition of over 300% increased traffic to their socials. In total, from the 50 plus locations, I helped achieve increased revenue with social media management by over $100,000, respectively.
- I used data analysis skills to increase the company's visibility with search engine optimization (SEO) practices and created marketing plans for multiple brands, including Tires Warehouse, Cartridge World, Massage Heights & Pet Supplies Plus.
- I effectively used traditional marketing practices, including trade shows, retail events, tastings, print ads & emails.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Conducted daily updates to social media profiles to boost company online presence.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Marketing and Social Media Coordinator
BrandRep
Irvine, CA
02.2018 - 02.2020
- I oversaw social media accounts and deployed social media strategies & campaigns to improve the growth of the company, including brand awareness, as well as use various SEO practices to improve visibility in a multitude of search engines & analyzed data on retention, engagement across all social platforms: Facebook, Google Ad words, Twitter, YouTube & Instagram.
- Strategized and developed video content for client's website and social media publications.
- Partnered with graphic designers creating content and promoting ad campaigns.
- Trafficked advertisements to target audience using specific algorithms for focused exposure that saw over 225% increase in retention over previous years.
- Maintained current social media trends through attending professional conferences and webinars.
- Increased user base by promoting brand awareness and launching key marketing efforts.
Digital Marketing Manager
Mariah Realty
West Covina, CA
01.2014 - 02.2019
- I oversaw social media accounts and deployed social media strategies & campaigns to improve the growth of the company and brand awareness, as well as use various SEO practices to improve visibility in a multitude of search engines & analyzed data on retention, engagement across all social platforms: Facebook, Google Ad words, Twitter, Instagram, Snapchat, etc.
- Answering phone calls for setting up and scheduling private appointments/showings and other clerical activities and tasks.
Data Entry/ Customer Service
Decton Staffing Services
Irvine, CA
11.2015 - 12.2016
- Responsible for handling high volume of inbound and outbound calls.
- Answered at least 75 calls per day in all business units except Claims Units, minimum of 65 calls per day.
- Cross-reference paperwork and completed extensive data entry tasks.
- Working in many fast-paced environments, navigating multiple systems.
Education
Business - Marketing
Cal State Long Beach
Long Beach 02.2019 - 12.2021
Associate - Marketing
El Camino Community College District
09.2018 - 12.2019
Associate - Marketing
Orange Coast College
08.2013 - 08.2015
High School Diploma -
Gaithersburg High School
Gaithersburg, MD 08.2011 - 05.2013
No Degree -
Silverado High School
Victorville, CA 09.2009 - 06.2011
Skills
SEM trend knowledge
undefinedAdditional Information
- Willing to relocate: Anywhere, Authorized to work in the US for any employer
Accomplishments
- Increased brand awareness, sales, and consumer interactions by taking advantage of new & older social media platforms like Reddit, Facebook, Instagram, Twitter, Vimeo, YouTube & TikTok.
- Integrated social media campaigns into grassroots marketing plans, growing social media audience 250%.
- Managed over 50 digital marketing campaigns, overseeing strategy development from initiation to launch.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Software
Sprout Social
Hootsuite
Certification
Google AdWords Certified
Interests
Photography
Videography
Content Marketing
Storytelling
Podcasting
Timeline
Social Media Specialist
Rallio
02.2020 - 11.2021
Business - Marketing
Cal State Long Beach
02.2019 - 12.2021
Associate - Marketing
El Camino Community College District
09.2018 - 12.2019
Marketing and Social Media Coordinator
BrandRep
02.2018 - 02.2020
Google AdWords Certified
03-2017
Google Analytics Certified
03-2017
Data Entry/ Customer Service
Decton Staffing Services
11.2015 - 12.2016
Digital Marketing Manager
Mariah Realty
01.2014 - 02.2019
Associate - Marketing
Orange Coast College
08.2013 - 08.2015
High School Diploma -
Gaithersburg High School
08.2011 - 05.2013
No Degree -
Silverado High School
09.2009 - 06.2011
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