Matthew Harvey

Was hired to establish and maintain sales of the newly launched brand of Rum, to Washington State. Supported our distribution partners in creating brand awareness throughout the market and quickly accelerated the brand sales to 1,279 cases in one calendar year.

• Worked with our distribution partners on programming, trainings, forecasting and incentives, to drive sales.
• Hosted events, tastings, educational seminars and dinner pairings to promote the brand and elevate the spirit category throughout the market.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.

Supported the company's boutique brands through a comprehensive toolkit of sales and support to clients. Supported sales teams throughout Washington State to promote the portfolio's brands.

• Brokered partnerships to build one of Washington's top portfolios.

• Established on and off-premise spirits education programs.

• Worked with consumer-facing events like Seattle Cocktail Week and Bellingham Cocktail Week to foster community engagement and brand loyalty.

Promoted from an Account Manager role to the Prestige Brands Team to develop the company’s portfolio of elevated brands. Heavily focused on brand education for both internal teams and accounts.

• Worked with sales teams in Western Washington to promote, educate and sell the craft spirits within the Young's portfolio.

• Worked with bar owners on cocktail menu ideas and cocktails to get prestige product inclusion on their menu.

• Trained account’s staff members in proper mixology techniques and presentation • Hosted events including cocktail competitions, consumer educational seminars, in store tastings, WSBG tastings and member events to facilitate a stronger community.