Matthew Haynes

• Guiding two early-stage companies on sales and marketing strategy

• Early-stage AI solution focusing on the multifamily housing market
• Established $2.5M pipeline within 6 months, advancing 20+ enterprise opportunities
• Implemented scalable sales tools to drive efficiency and revenue growth

SmartRent (2023-2024)

• Directed full sales integration of Smart Package Room solution following exclusive reseller agreement with SmartRent
• Trained SR sales team on reseller the SPR solution resulting in an increase in pipeline of $250k in first year

Position Imaging (2021-2023)

• Built and led 6-person sales team from the ground up, including SDR function, achieving 500%+ growth in hardware and SaaS revenue
• Designed and executed go-to-market strategy, defining ICP, messaging, pricing, and key marketing campaigns
• Forged reseller partnerships with architects, real estate consultants and smart home providers expanding distribution reach by 25%.

• Increased market share by 220% by directing national multifamily sales strategy, cultivating relationships with investors, owners and property managers.
• Spearheaded revenue growth from $4M to $35M in under five years, positioning the company as a market leader
• Partnered with the Executive Team to define strategic initiatives, business objectives, and go-to-market plans resulting in a 35% YoY growth in new customer acquisition.
• Managed and developed a high-performing sales organization: 6 Regional Sales Directors, 4 Account Executives, and 2 SDRs.

• Developed sales structure and process, pricing and GTM strategy
• Built and led a team of 5 Enterprise Sales Reps and 2 SDR's
• Identified, cultivated and closed 700,000+ units in less than 3 years

• Led nationwide sales efforts for the industry's first call center solution, establishing the company as a market pioneer and leader.
• Secured 100+ new client logos generating $8M+ in annual recurring revenue and 40% average annual growth rate.
• Increased average deal size by 25% through solution bundling and cross-selling initiatives
• Partnered with leadership to define and execute a three-year strategic sales plan, resulting in a 300% growth of ARR and doubling of market share.
• Key contributor to the company's successful acquisition by RealPage in November 2010

First Advantage

• Launched and led the Property Performance Analytics product line, the industry's first resident risk analysis tool for multifamily acquisitions
• Secured adoption across 20+ multifamily acquisition teams within 2 years, generating $1M in new revenue

SafeRent

• Directed Eastern U.S. sales for first on-line applicant screening solution
• Contracted 400,000+ apartment units delivering $3.5M in ARR
• Expanded client footprint by 150% within three years, securing partnerships with top multifamily operators and REITs

• Regional Sales Manager - Led a 5-person sales team closing $10M+ in 2 years
• Senior Account Executive - Sold $5M of legal services and software to top Law Firms in NYC
• Awarded Sales Achievers Club (top 10%) all 4 years