Matthew Hepner
Whitefield,NH
Summary
Versatile marketing coordinator and content writer proficient in researching, writing, and editing diverse content and strategies to produce engaging and error-free work. Experienced with community management, engagement, and growth. Autonomous yet communicative with history of superior performance producing engaging results in remote environments. Clear understanding of writing and marketing strategies. Passionate about learning, growing, and uplifting both fellow team members and the community.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Fireside Hearth & Leisure
06.2023 - 02.2025
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Fully rebuilt the company's website from the ground up utilizing Wix, creating more web traffic, boosting SEO, and resonating with target audiences. Approximately 34.4K site views were garnered within the span of 4 months - a significant boost from previous years.
- Enhanced customer engagement with targeted social media strategies, website updates, and consistent content creation.
- Streamlined processes with detailed roadmaps, plans, and strategies for continued growth opportunities.
- Overseeing, operating, and acting on growth, analytics, and market trends.
- Wrote consistent in-house content meant to resonate with audiences and establish a continued human connection.
Social Media Content Writer
Blue Flamingo Marketing
05.2023 - Current
- Improved content quality by conducting thorough research and incorporating industry trends.
- Invited to and joined Blue Flamingo's Creative Studio team after consistent high-quality work.
- Created meaningful content that spoke with the right tone and language to resonate with the right audiences.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Worked on a fully remote basis, utilizing tools such as Slack and Asana to communicate and manage key tasks and responsibilities.
Content Writer
Freelancer
11.2020 - Current
- Wrote creative and engaging social media content for companies and brands across a wide range of markets and communities.
- Attained "Top Rated Plus" status (top 3% of freelancers worldwide) on Upwork from over 12 months of consistent high-quality content delivery and client satisfaction.
- Conducted extensive research on target audiences, competitors, and successful content examples to create meaningful content that turned audience members into loyal fans.
- Actively reviewed social media analytics to see what worked best and what could be improved upon.
- Worked on a fully-remote basis, collaborating with team members and leading one another to success through platforms such as Slack, Zoom, and Trello.
QA Specialist
Freelancer
11.2020 - 06.2023
- Frequently reviewed social media content and ad copy written by other team members to ensure all content written was in its best condition and quality.
- Provided meaningful advice and constructive feedback to writers and content creators to allow them to improve.
Education
High School Diploma -
White Mountains Regional High School
Whitefield, NH06.2020
Skills
- Experience in content writing, copywriting, and creative writing - with a portfolio of blogs, branded social media content, and meaningful stories
- Attained "Top Rated Plus" status (Top 3% of freelancers) on Upwork
- Community management engagement experience
- Well-versed in project management
- Constantly striving to uplift team members to ensure success for all
- On ThatGameCompany's Community Elder team for the official Sky: Children of the Light Discord community
- Passion for creating and sharing creative content that inspires
- Extensive graphic design and photoshop experience
- Web design experience - from website building to website upkeep and analytic reporting
- Professional experience to thrive in remote environments
Timeline
Marketing Coordinator
Fireside Hearth & Leisure
06.2023 - 02.2025
Social Media Content Writer
Blue Flamingo Marketing
05.2023 - Current
Content Writer
Freelancer
11.2020 - Current
QA Specialist
Freelancer
11.2020 - 06.2023
High School Diploma -
White Mountains Regional High School
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