Matthew Hildreth
Los Angeles,CA
Summary
Results-driven performance marketing professional with 8+ years of experience in driving conversion and revenue growth via data-driven paid media campaigns. Proven ability to improve conversion rates, optimize ad spend, and maximize ROI across various digital channels.
Overview
9
9
years of professional experience
Work History
Lead Media Buyer
Centerfield Media
Los Angeles, CA
12.2023 - Current
- Promoted to Lead Media Buyer in December 2023 for exceeding goals
- Leveraging Google Ads, Microsoft Ads, and Meta Ads Manager to manage and optimize lead generation-focused campaigns across various B2B and B2C clients
- Spearheaded 144% increase in gross profit and 56% sales growth YoY for key paid search account
- Reduced cost per sale by 65% for a client through strategic campaign restructuring
- Maximizing leads, sales, and revenue across accounts by launching keyword expansions, negating low intent search terms, adjusting bids, testing new ad copy, creative, and audiences, and providing landing page recommendations
- Generating $10M in annual revenue for a significant client in credit card processing
- Managing paid media accounts with monthly spending of up to $1M
- Delivering weekly updates to executives on KPIs such as CPA, ROAS, and profit
Senior Media Buyer
Centerfield Media
Los Angeles, CA
07.2021 - 12.2023
- Promoted to Senior Media Buyer in July 2021 for exceeding goals
Media Buyer
Centerfield Media
Los Angeles, CA
05.2019 - 07.2021
Senior Analyst, Programmatic
OMD
Los Angeles, CA
03.2018 - 05.2021
- Managed and optimized programmatic and paid social campaigns for University of Phoenix utilizing multiple DSPs and Facebook Ads Manager
- Managed monthly budgets up to $1,000,000 while maximizing campaign efficiency
- Increased University of Phoenix enrollments by 18% YoY via paid media
- Performed quality assurance on campaign budget pacing, internal reporting, and KPI trends
- Developed strategies and managed client communications for successful campaign execution and reporting
Associate, Ad Operations
360i - Dentsu
Los Angeles, CA
11.2016 - 03.2018
- Promoted to Associate, Ad Operations in November 2016 for exceeding goals
- Implemented and managed digital media campaigns for Adidas, Red Bull, and FOX
- Collaborated with internal departments and external partners to ensure that appropriate materials, such as ad creative, trafficking instructions, and ad tags, were received and/or distributed correctly
Assistant, Ad Operations
Carat - Dentsu
Santa Monica, CA
01.2016 - 11.2016
Education
Bachelor of Science (B.S.) - Business Management & Marketing
California State University, Northridge
Northridge, CA05.2015
Skills
- Performance Marketing
- Lead Generation
- Revenue Growth
- Google Ads
- Meta Ads Manager
- Microsoft Ads
- Microsoft Office
- Google Analytics
Timeline
Lead Media Buyer
Centerfield Media
12.2023 - Current
Senior Media Buyer
Centerfield Media
07.2021 - 12.2023
Media Buyer
Centerfield Media
05.2019 - 07.2021
Senior Analyst, Programmatic
OMD
03.2018 - 05.2021
Associate, Ad Operations
360i - Dentsu
11.2016 - 03.2018
Assistant, Ad Operations
Carat - Dentsu
01.2016 - 11.2016
Bachelor of Science (B.S.) - Business Management & Marketing
California State University, Northridge
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