Matthew Hirsch

• Created demographic analysis of franchise and corporate territories for marketing material using MapInfo Professional and Microsoft Office.
• Optimized franchise and corporate sales territories.
• Created marketing materials including maps and reports for use by sales teams.
• Created and updated automation processes to improve data, map and report creation.
• Created new mailing territories to facilitate cost savings.

• Supported Zoho One Customer Relationship Management (CRM) software as the system administrator.
• Acted as the primary technical support contact for any issues or concerns within the Zoho One system.
• Aided in On-boarding new staff via instruction in the use of Zoho One as per the new employee's needs and access to the system.
• Sourced and processed customer data for use by multiple sales teams using Microsoft Office, Microsoft PowerBI, and Google Suite.
• Worked with Sales Management to shape sales programs and marketing materials.
• Built dynamic reports that provide actionable insights into business operations and customer behaviors.
• Documented procedures for reproducing analytical results, ensuring consistent delivery of accurate insights.
• Evaluated new technologies that could be used to enhance the organization's analytics capabilities.
• Produced segmented customer lists for use in marketing materials.
• Created and monitored mass email marketing campaigns using Zoho Campaigns and Twilio Sendgrid.
• Analyzed customer data to create client profiles and track marketing success rates using MapInfo Professional and Microsoft Office.
• Optimized sales territories and created general marketing materials.

(Position ended due to downsizing.)

• Provided delivery quality control oversight of deliveries via GPS tracking.
• Created maps used by delivery teams using MapInfo Professional.
• Aided sales teams by creating maps and demographics reports.
• Maintained hardware and software used during marketing material delivery.
• Researched opportunities for expanded business models including hardware and software requirements, potential clients, and competition.

(Position ended due to Covid-19 closure)

• Maintained and updated customer database files for use with call center and direct delivery of promotional products using MapInfo Professional and Microsoft Office.
• Detected and resolved data quality issues and discrepancies for integrity and quality control.
• Performed quality assurance processes to support data warehouse improvements.
• Consulted with internal departments to identify customer needs to include in project objectives.

(Position ended due to division transfer)

• Created demographics reports based client locations and target audience for focused delivery of client marketing materials using MapInfo Professional and Microsoft Office.
• Provided delivery quality control oversight of deliveries via GPS tracking.
• Created maps used by delivery teams.

(Position ended due to division transfer)

• Created demographic analysis of franchise and corporate territories for marketing material using MapInfo Professional and Microsoft Office.
• Optimized franchise and corporate territories.
• Created marketing materials including maps and reports for use by sales teams.

(Position was temporary)

• Created demographics reports based on client locations and needs using MapInfo Professional and Microsoft Office.
• Created marketing maps for represented commercial properties.
• Created marketing ads and materials for use by the brokers to aid in renting represented commercial properties using Adobe Illustrator.
• Acted as the primary technical support contact for all the systems within the office.

(Position ended due to company closure)

• Worked with clients via telephone and email to resolve problems encountered while using the MapInfo Professional software, which included working with the client’s operating system and networks.
• Acted as an on-site consultant to assess client needs.
• Installed and configured MapInfo AnySite, and MapInfo Professional software as well as supported additional software the client purchased or used in conjunction with the MapInfo products.
• Maintained contact with clients after installation to ensure satisfaction with the products.
• Assisted clients with customization of MapInfo AnySite software.
• Produced custom software packages which included gathering all custom data, creating installation CDs, and testing each package before shipment.
• Created custom data and software updates per client needs.
• On boarded new employees on company products and procedures.
• Conducted standard lecture style classes, hands-on style training, remote instruction, and software demonstrations.
• Taught custom “On-site” classes designed for the client’s specific needs.
• Worked with sales staff to promote additional classes, products, and other potential leads.
• Wrote user’s guides, training manuals, on-line help guides, and white papers for the company’s products.

(Position ended due to downsizing.)

• Conducted lecture style classes and hands-on style training of Lightning and Lightning 360, residential real estate software for use with local Multiple Listing Service systems.
• Contributed to website design and implementation.
• Acted as advanced level Technical Support including general computer issues.
• Acted as an on-site consultant for more advanced support needs and customized training requirements.

(Position ended due to opportunity with Pitney Bowes.)

• Developed engaging content for on-air radio shows, ensuring that it was tailored to the target audience.
• Created audio segments including sound effects, music beds, and jingles to enhance programming.
• Performed voiceover work for commercials or other promotional materials.
• Planned shows by selecting music and topics and writing content.
• Edited recorded events and interviews into radio appropriate content.
• Answered phone calls from listeners to request songs or talk about current topics.
• Created pre-produced audio programs and selected audio cuts.
• Announced station breaks, commercials and public service information
• Represented station at promotional appearances to drive sales for advertising partners.

(Position ended due to format change and complete staff layoff.)