Matthew Holthaus
Huntington,NY
Summary
An accomplished, strategic, and motivated Sales and Marketing professional with a proven track record of driving revenue growth and market share, while building high-performing teams in the Beer, Wine & Spirits, and Hydration categories. Demonstrated ability to develop effective marketing strategies, foster key partnerships, and identify new market opportunities. Proficient in leveraging data analysis to build and execute appropriate sales strategies. Established and influenced pricing strategies, tactical planning, key customer planning, and multiple new routes to market to increase sales effectiveness and efficiency. Ultimately responsible for maintaining a strong team of over one hundred employees, providing coaching, strategy, tactical planning, and motivation to maintain the leadership position in one of the most competitive marketplaces.
Overview
18
18
years of professional experience
Work History
Vice President of Sales and Marketing
Clare Rose Inc.
Yaphank , New York
09.2013 - Current
- Managed my Leadership Team responsible for territory development and performance management.
- Built strong relationships with vendors and suppliers for sourcing goods at competitive prices.
- Designed cohesive and effective sales organization.
- Aligned sales objectives with business initiatives using strategic development, forecasting and budgeting.
- Assisted in developing training materials for new hires related to the company's products and services.
- Developed and implemented strategies to increase sales revenue.
- Maintained up-to-date knowledge of industry trends and best practices.
- Negotiated contracts with vendors for products or services related to the sale of goods or services.
- Provided leadership in developing corporate goals and objectives related to sales and marketing efforts.
- Cultivated relationships with key customers to drive revenue growth.
- Analyzed customer data to identify trends and new sales opportunities based on the current portfolio.
- Forecasted future trends in the marketplace using market research methods.
- Developed and implemented sales plans to increase profits and market share.
Zone Director
Heineken Usa
New York, A
03.2011 - 08.2013
- Responsible for generating sales over 5 million cases resulting in an estimated revenue of 145ml across seven 6 states.
- Directly managed a high performing team of +10 wityh the ultimate AIM of driving share of mind acrosss the wholesaler newtork, increasing sales, market share and revenue
- Responisble for managed the market with highest Market Share nationwide
- Built, managed and fostered close relationships with Senior Executives from the Reyes Opersations to Republic National
- Held Top to Top meetings with key Principle / Owners of dirstributors to ensure we maintained the task to grow share, case volume and revenue
- Created and implemented strategic marketing plans throughout the entire zone to guarantee consistency and synergy across all brands.
Metro Market Manager
Heineken Usa
New York , New York
03.2009 - 03.2011
- Developed and implemented sales strategies to increase market share.
- Analyzed sales data to identify trends in product demand and develop forecasts.
- Cultivated relationships with key stakeholders in the industry.
- Developed a comprehensive training program for distributor sales staff members.
- Recruited, hired, trained and managed a team of three or more
- Facilitated communication between stakeholders regarding distributor programs or initiatives.
- Identified areas where processes could be improved in order to increase efficiency within the department.
- Collaborated with other departments within the organization on cross-functional projects.
Market Manager
Heineken
Nashville , TN
01.2007 - 03.2009
- Managed operations of 9 wholesalers throughout the State, achieving significant increases in Sales Performance, Market Share gains, and participation in National Programs.
- Executed strategic sales plans to expand customer base and revenue.
- Performed sales consultations and educated clients on products and services.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Developed and implemented sales strategies to increase market share.
Education
Internal Busniess Course
London Scholl of Business
Amsterdam07-2013
Bachelor of Science - Marketing
Butler University
Indianapolis, IN05-2001
Skills
- Sales analytics
- Sales Presentations
- Sales Pipeline Management
- Territory Management
- Revenue Generation
- Sales and market development
- Sales Forecasting
- Sales Planning
- Sales strategy
- Trend Analysis
- Managed budgets
- Marketing initiatives
- Brand Promotion
- Sales Team Leadership
- Client acquisition
- Public Speaking
- Contract Negotiations
Languages
Spanish
Professional
References
References available upon request.
Timeline
Vice President of Sales and Marketing
Clare Rose Inc.
09.2013 - Current
Zone Director
Heineken Usa
03.2011 - 08.2013
Metro Market Manager
Heineken Usa
03.2009 - 03.2011
Market Manager
Heineken
01.2007 - 03.2009
Internal Busniess Course
London Scholl of Business
Bachelor of Science - Marketing
Butler University
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