Matthew J. Lenagh
Denver,CO
Summary
Dynamic marketing leader with extensive experience at Rexel USA, excelling in digital marketing deployment and data analytics. Proven track record in scaling ad spend and driving lead generation, while fostering team collaboration and enhancing brand visibility. Adept at managing high-stakes campaigns while cultivating client relationships to achieve significant revenue growth.
Overview
10
10
years of professional experience
Work History
National Digital Advertising Director
Rexel USA
Remote
05.2024 - Current
- Build, deploy, and manager ad vendor partnerships to scale and manage 7 figure ad spend for the U.S. branch network focusing on top-of-funnel lead generation, e-commerce, and programmatic ads.
- Collaborated with the creative, procurement, and marketing teams to develop effective ad copy.
- Established KPIs for measuring the success of digital ads while rebuilding the reporting standard with Looker Studio, Domo, and GA4.
- Worked with internal stakeholders to ensure alignment between marketing efforts and business objectives, focusing on online and offline sales.
Regional Marketing Director
Rexel USA
Denver, CO
12.2022 - 12.2024
- Manage, develop, and build a regional marketing team covering Colorado, Wyoming, New Mexico, Arizona, Utah, and Nevada to facilitate growth for a $450M+ sales territory.
- Focus on top-of-funnel lead generation for the region, as well as supporting local events, merchandising, new branch openings, and database management and integration.
- Developed and implemented regional marketing campaigns to increase brand visibility, engagement, and sales.
Video & Paid Media Manager
Steep Digital Marketing
Denver, CO
06.2021 - 12.2022
- Build, Manage, Deploy, and Optimize Facebook and Google Ads Campaigns with 7 figure budgets for clients focused around lead generation and lead funnels.
- Develop, Shoot, and Edit all video assets for both external and internal clients for campaign initiatives.
- Use Google Ads, Analytics, and Tag Manager platforms to deploy, manage, and optimize client video marketing campaigns.
- Sell marketing programs to additional clients through cold calling and outreach.
- Generated weekly reports on the effectiveness of campaigns.
Owner
The Hitech Hippie Productions
Remote
07.2018 - 12.2022
- Media development company targeting small to medium clientele in the area of videography and photography content creation, securing business with 40+ clients in 10+ countries across Europe, Asia, and North America.
- Grew and developed business through cold calling, client research, and networking while also gaining/developing skills in the areas of the Adobe Suite.
- Developed targeted marketing content for multiple site including; social media platforms, company websites, advertising campaigns, and additional marketing collateral.
Territory Sales Manager
Rexel USA
Denver, CO
05.2017 - 06.2018
- Responsible for managing all new accounts on the front range of Colorado, including developing new accounts and building account packages for the future of the sales organization, uncovered new territory for water/waste water vertical with contractors, integrators, engineering firms, and end users.
- Grew and developed $1.65M territory package into $2.5M YOY account package in 6 months through product migrations, product diversification, and dedicated customer service.
- Began 2018 securing $1.8M in sales in the first six months, projecting to finish the year with ~$3.4M.
Distributor Services and Leadership Program
Rexel USA
Denver, CO
06.2015 - 06.2017
- Two-year rotational leadership program where I moved through all facets of the business, spending significant time in sales, marketing, operations, and procurement.
Education
MBA - Business Administration
University of Colorado - Denver
Denver, CO05-2028
Bachelor of Science - Industrial Distribution
University of Nebraska-Kearney
Kearney, NE05.2015
Skills
- Digital marketing deployment and reporting
- Event and traditional marketing strategies
- Content and creative asset generation
- Team leadership skills
- Account management and sales
- Data analytics and optimizations
Timeline
National Digital Advertising Director
Rexel USA
05.2024 - Current
Regional Marketing Director
Rexel USA
12.2022 - 12.2024
Video & Paid Media Manager
Steep Digital Marketing
06.2021 - 12.2022
Owner
The Hitech Hippie Productions
07.2018 - 12.2022
Territory Sales Manager
Rexel USA
05.2017 - 06.2018
Distributor Services and Leadership Program
Rexel USA
06.2015 - 06.2017
MBA - Business Administration
University of Colorado - Denver
Bachelor of Science - Industrial Distribution
University of Nebraska-Kearney
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