MATTHEW JOHNSON
Carrollton,Virginia
Summary
Strategic business development expert with a focus on Marketing and Sales. Proven track record of enhancing brand awareness and driving sales growth in competitive, deadline-driven environments.
Overview
21
21
years of professional experience
Work History
Senior Innovation Go to Market Manager
Smithfield Foods
Smithfield, Virginia
06.2024 - Current
- Oversee all product launches in collaboration with Business Management, Sales, and Category Management.
- Monitor monthly retail and foodservice launches by volume, sample requests, segment profit, and CRM data.
- Lead cross-functional teams to identify new opportunities through research and eliminate roadblocks.
- Develop marketing tools to effectively communicate new product launches and drive sales.
- Collaborate with Senior Sales Leadership and CMO to create innovative products that boost incremental sales.
- EvaluatedDatassential, Mintel, Circana, and Technomic research to assess business opportunities by segment.
Senior Associate Brand Manager
Smithfield Foods
Smithfield, Virginia
03.2020 - 06.2024
- Directed foodservice marketing and brand initiatives, including programs, projects, and food shows.
- Completed two-year foodservice brand conversion project by collaborating with cross-functional teams to reduce fifteen brands to three core brands.
- Managed GDSN upgrades for all marketing content, enhancing features, benefits, images, and descriptions.
- Led integrated marketing campaigns and local market activations in partnership with sales, brokers, and key distributors.
- Oversaw internal marketing and agency teams in developing strategic sales tools and managing tradeshows.
- Utilized various business management tools, including PMDM, Blue, GDSN, and SAP for operational efficiency.
Marketing Project Manager
Hypertherm
Hanover, New Hampshire
04.2014 - 03.2020
- Collaborated with engineering and manufacturing teams to develop innovative laser cutting products.
- Created and implemented marketing tools based on comprehensive market analysis.
- Developed regional global pricing strategies reflecting manufacturing costs and product demand.
- Engaged with end-users and channel partners to gather insights for strong partnerships.
- Led Centricut business team in all new product development initiatives.
Account and Project Manager
Ricoh USA
Richmond, Virginia
06.2010 - 04.2014
- Introduced new products and services that enhanced office efficiency and corporate savings.
- Conducted quarterly meetings with client management teams to evaluate process improvements and explore new business opportunities.
- Managed production and print budgets, ensuring adherence to timelines and resource allocation.
- Developed and tested strategic products and processes to optimize time and reduce costs.
- Supervised a team of 15 associates, overseeing hiring, training, and performance reviews.
Marketing Manager
Performance Food Group (ProGroup)
Richmond, Virginia
11.2004 - 11.2009
- Directed corporate, distributor, and brand marketing across print, events, online, and media platforms.
- Managed new product launches, brand campaigns, sales programs, and overall corporate marketing strategies.
- Served as primary account contact for all sales and marketing opportunities.
- Oversaw print budgets, timelines, traffic schedules, in-house staff, vendor selection, and production processes.
- Utilized SWOT analysis and key metrics to define target audience and shape marketing direction.
Education
Bachelor of Science - Advertising
Virginia Commonwealth University
Richmond, VA01-2002
Skills
- Marketing and business development
- Team and cross-functional management
- Budget and P&L oversight
- Foodservice marketing expertise
- Project management
- Creative oversight
- Sales support strategies
- Marketing strategy development
- Market research and analysis
Timeline
Senior Innovation Go to Market Manager
Smithfield Foods
06.2024 - Current
Senior Associate Brand Manager
Smithfield Foods
03.2020 - 06.2024
Marketing Project Manager
Hypertherm
04.2014 - 03.2020
Account and Project Manager
Ricoh USA
06.2010 - 04.2014
Marketing Manager
Performance Food Group (ProGroup)
11.2004 - 11.2009
Bachelor of Science - Advertising
Virginia Commonwealth University
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