Matthew Jolley

• Coordinated and optimized both internal and external marketing efforts to drive growth using organic content to understand what their target audience wanted to consume.
• Developed an investment website for investors to invest in homes and properties. Which brought hundreds of investors to invest over 100 million into the brokerage.
• Produced and edited every piece of content (top of the funnel, middle of the funnel, and bottom of the funnel) and launched it as ads, which I then analyzed, re-created consumer-centric ads based on consumer consumption, and optimized new content for scalability.
• Managed social media accounts for optimal audience engagement and increased online presence for all of the realtors who worked at the brokerage.
• Developed and implemented marketing strategies such as interviews, reviews, and open house content to use for launches, rebranding campaigns, and promotions.
• Collaborated with cross-functional teams, such as different events, to ensure consistent branding across all company touchpoints and communication channels.
• Worked with top influencers on influencer marketing strategies to gain trust and authority.

Versatile Associate Producer and Sound Designer with hands-on experience in developing high-quality content for major productions, including Gold Rush, The Golden State Killer series, and Evil Twins on Discovery Channel. Adept at collaborating with teams to produce compelling narratives, manage post-production sound design, and ensure the delivery of captivating, high-impact episodes. Proficient in utilizing sound design to enhance storytelling and viewer experience across a variety of genres.

Professional Experience

Discovery Channel

Associate Producer & Sound Designer

2018 to 2021

Collaborated closely with production teams to produce, edit, and refine episodes for Gold Rush, The Golden State Killer series, and Evil Twins, delivering high-quality content on schedule.

Coordinated with directors, editors, and sound engineers to design and mix audio, ensuring seamless soundscapes that elevated the emotional impact of each project.

Managed day-to-day production duties, including organizing schedules, overseeing production timelines, and ensuring smooth communication between departments.

Designed and integrated sound elements for each series, enhancing key moments

Dynamic and results-driven Digital Marketing and Content Production Specialist with a proven track record of driving brand growth, audience engagement, and sales through innovative social media campaigns and content strategies. Expertise in working with high-profile celebrities and large-scale events, including Glow Show Media, a prominent concert production. Adept at leveraging influencer marketing, video content creation, and strategic branding to consistently deliver successful outcomes in fast-paced environments.

Professional Experience

Glow Show Media

Social Media Manager & Content Producer

Directed and managed social media campaigns, ads, and content creation for a high-profile live event production featuring celebrities like Skrillex, Lil Jon, Waka Flocka, Paris Hilton, and more.

Produced, created, and edited dynamic content that resonated with targeted audiences, leading to consistently sold-out events.

Rebranded the Glow Show Media brand by strategically utilizing influencer marketing and event footage, significantly expanding brand recognition and reach.

Spearheaded the development of engaging digital content that increased fan engagement and led to viral campaigns.

Optimized content distribution across multiple platforms, driving higher engagement rates and fostering long-term audience loyalty.

Collaborated with influencers and partners to promote content and event sales, amplifying the brands presence across social media.

Skills

Social Media Marketing

Content Creation & Editing

Brand Strategy & Rebranding

Influencer Marketing

Event Marketing & Promotion

Video Production & Editing

Digital Campaign Management

Audience Targeting & Engagement

Analytics & Performance Metrics

Technical Skills

Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)

Hootsuite / Buffer / facebook, instagram, tiktok Social Media Management Tools

Google Analytics

Microsoft Office Suite