Matthew Kane
Meridian,ID
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
22
22
years of professional experience
Work History
Field Marketing Manager
Erie Home
Boise, ID
02.2024 - Current
- Conducted market research to identify customer needs and preferences.
- Boosted brand awareness by creating and executing strategic field marketing campaigns.
- Established strong relationships with key industry influencers to expand brand reach.
- Drove sales growth by collaborating closely with sales teams to develop effective messaging and collateral materials.
- Mentored junior team members, fostering professional development and growth within department.
- Increased sales through application of Salesforce CRM marketing program.
- Generated leads and created brand awareness in new markets for Erie Home roofing systems
- Increased average sale by 40% gross profit
Direct Marketing Manager
Webfoot Concrete Coatings
Boise, ID
07.2023 - 12.2023
- Built and developed direct marketing program from ground up
- Was responsible for designing program, implementing SOPs, Hiring of team, and strategic planning of program
- Also heavily involved in utilizing of different marketing programs and develop leads that were previously unused or neglected markets
- Also acted as overflow Sales associate and maintained closing ratio or 40% on leads.
Sales Associate
Camping World and RV Sales
Caldwell, ID
06.2018 - 07.2023
- Ales of RVs and motor homes, ask qualifying questions, determine needs and wants, show trailers, push for upsell, negotiate financing, take deposits, work closely with service department, Finance office, and management
- Consistently in top 2 sales people in dealership, ended 2020 as number 9 salesperson in region of over 100 people.
- Consistently in top 5% of sales people in region
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining high level of product knowledge
Sr. Relationship Banker
Sunwest bank
Boise, ID
09.2017 - 05.2018
- Outside sales of business banking services, loans, and customer service
- Continually boosted branch production and revenue by 6% by consistently meeting all monthly and quarterly sales goals
- Increased cross-selling opportunities through identifying clients'' needs and recommending appropriate banking products
Personal Banker II
Chase Bank
Nampa, ID
11.2014 - 07.2017
- Sales of banking services, loans, and customer service
- Bring in new customers to bank and open, modify and apply for different products to meet customers needs, operated and trained as manager in duty.
- Helped over 50 customers per day on average
- Consistently in top 5 bankers in region
Agent
Aflac
Boise, ID
10.2012 - 10.2014
- Outside sales of insurance to small and medium sized businesses
- Overcome objectives using value based sales model
- Deliver product presentations and benefits while catering programs to meet specific needs of clients
- Upgraded existing clients to ensure coverage and benefits as needed
Vice President
Gulf coast western
Boise, ID
02.2014 - 08.2014
- Outbound sales of investment opportunities in oil well drilling projects
- Effectively communicate with client upcoming projects, potential benefits, schedule, and tax ramifications.
- Performed over 250 calls per day on average
Soldier/ Mechanic
Idaho army national guard
Boise, ID
06.2007 - 06.2013
- Extensive leadership development
- Developed and maintained aircraft hydraulics program from ground up for Idaho national guard. This included designing specifications and procuring hydraulic test bench, working with technical reps from Boeing and Sikorsky to develop test procedures for aircraft hydraulic/ pneudraulic components.
- Team Lead for aircraft maintenance
- Deployment to Afghanistan
- Held and maintained top secret security clearance
- Received air medal for locating and communicating presence of IEDs in path of friendly convoy and was credited with potentially saving US soldiers lives.
US Marine
United States Marine Corps
Quantico, VA
06.2002 - 06.2007
- Extensive leadership development
- Responsible for maintenance of all hydraulics systems on Presidents Helicopters
- Was NCO in charge of night shift hydraulics shop
- Received Navy Achievement medal for identifying and correcting aircraft safety issue that was also able to save department of defense substantial money in maintenance costs
- Completion of leadership curriculum through Marine Corps Institute learning program
- Maintained and repaired all Hydraulics, pneudraulic, and fluid power systems across multiple aircraft platforms.
- Maintained Quality Assurance standing across all aircraft hydraulic and pneudraulic components in Presidential Helicopter squadron (HMX-1)
Education
Diploma -
Centennial High School
Boise, ID06.2002
Skills
- Hydraulics/ pneudraulic systems
- Aircraft Maintenance
- Sales (9 years)
- Sales Management
- Banking (5 years)
- Business Development
- CRM Software (5 years)
- Negotiation
- B2B Sales
- Management (4 years)
- Event Management
- Staff Management
Additional Information
Hobbies include woodworking, boating, camping, and sporting clays.
Military Service
- United States Marine Corps, United States, E-4, 06/01/02, 06/01/13, Helicopter mechanic, Hydraulic specialist, Presidential service, Navy achievement medal, Presidential service badge, good conduct medal, Air medal ×2, Afghanistan campaign medal
- U.S. Army, United States, 06/01/02, 06/01/13
Assessments
- Management & leadership skills, Proficient, 04/01/21
- Inside sales, Proficient, 04/01/21
- Sales skills, Proficient, 04/01/21
Personal Information
Willing To Relocate: Anywhere
Timeline
Field Marketing Manager
Erie Home
02.2024 - Current
Direct Marketing Manager
Webfoot Concrete Coatings
07.2023 - 12.2023
Sales Associate
Camping World and RV Sales
06.2018 - 07.2023
Sr. Relationship Banker
Sunwest bank
09.2017 - 05.2018
Personal Banker II
Chase Bank
11.2014 - 07.2017
Vice President
Gulf coast western
02.2014 - 08.2014
Agent
Aflac
10.2012 - 10.2014
Soldier/ Mechanic
Idaho army national guard
06.2007 - 06.2013
US Marine
United States Marine Corps
06.2002 - 06.2007
Diploma -
Centennial High School