Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
15
15
years of professional experience
Work History
Director of Sales
TXAT, LLC (Aguila Ammunition)
09.2021 - 05.2025
Achieve sales/order targets through effective account management and relationship building at top wholesalers and retail chain accounts.
Adding to assortments and finding mutually beneficial promotional opportunities is a priority to managing my business.
Collaborative with marketing and when appropriate, drive marketing initiatives as opportunities arise.
Establish pricing and promotional programs to be competitive/effective with every customer while avoiding channel and regional conflict.
Track record of of finding sales opportunities within current customer base and new customers.
Integral part of the operations process as I work directly with accounting and logistics with order management and shipping to benefit both company and customers.
Achieve sales/order targets through effective account management and relationship building at top wholesalers and retail chain accounts.
Commercial Sales Representative
Sig Sauer Inc.
04.2018 - 09.2021
Managed retail customers including retail chain, online, ranges and independent dealers
$15M in sales in 2020 and was projected to ship $20M+ in 2021
Successfully managed customers’ expectations for firearms shipments in a constrained environment while continuing to grow all other categories (Air, Optics, Ammunition and Parts) by 20-50%
By running promotions, sales, events, and taking advantage of new product launches, I developed the #1 SIG Elite Dealer – Nationally
Leveraged corporate resources to maximize customer allocations resulting in major successes in customer sales and company shipments.
Manager of Business Development and Sales
Remington Outdoor Company
01.2010 - 05.2017
Strategically developed and managed sales programs and pricing in order to achieve the annual ammunition sales budget of $375M+
Managed all ammunition sales activity using a cross-functional team-building approach with sales, marketing and product managers.
Effectively forecasted by customer and channel to match sales targets and production capacities
Coordinated product launches by leveraging marketing collateral, production timing and customer commitments for maximum marketplace impact
Managed conservation sales and agreements and managed conservation trade shows.
Collaborated with product managers to identify price points and marketing strategies
National Account Manager at Chain, Distribution and Buy Groups while in the role of Sales Representative (2010-2013).
Education
Bachelor of Science - Communications, Business Minor
University of Wisconsin – Superior
Superior, WI
06.2000
Skills
National account management
New business development
Revenue forecasting
Competitive analysis
Sales reporting
Sales strategy development
Revenue growth
Sales training and leadership
Timeline
Director of Sales
TXAT, LLC (Aguila Ammunition)
09.2021 - 05.2025
Commercial Sales Representative
Sig Sauer Inc.
04.2018 - 09.2021
Manager of Business Development and Sales
Remington Outdoor Company
01.2010 - 05.2017
Bachelor of Science - Communications, Business Minor