Matthew Kearns

Strategize with brewery partners to develop brand strategy and programming to drive growth.

Work with internal stakeholders to manage and maintain proper inventory levels.

• Managed relationships with key industry stakeholders, attending conferences and networking events.
• Utilized consumer trends to shape sales approaches.
• Work cross state internally to manage brand priorities.
• Develop and manage sales promotional items to support market needs for impactful displays and promotions.
• Strategize with on premise lead for impactful promotions and Resort and Casino programming.
• Manage marketing materials for Sales staff.

Consult with multiple breweries to develop and implement sales and distribution goals.

Work with Top level sales and marketing management to effectively maintain promotional spending.

Ability to create innovative solutions to problems for a sales team as well as customers.

Partnered with Large venues (Key Bank Center - New Era Field - The Buffalo Bison's - Buffalo Niagara Airport - Seneca Buffalo Creek Casino) to achieve distribution of products.

Collaborate with local media on executing brand building promotions.

Responsible for design and ordering of promotional items.

Manage and schedule an on premise contemporary marketing team.

Implement large scale brand promotions (Taste of Country - Bud Light NFL Draft Party - Bud Light Flag Football tournament- JPMCC Michelob Ultra beer Garden Experience).

Effectively Managed a full time team of Service Technicians along with a team of seasonal employees during peak event season.

Managed 500 special events annually. Including designing proposals, consulting with customers,building ordersas well as directing logistics of equipment and personal.

Maintained multiple budgets including both Payroll and parts budgets along as having input on annual Capex budget,

Worked with a sales team to place new draft beer equipment to grow sales and market share while promoting draft beer quality.

• Cultivated long-term relationships in both the on and off premise segments of the Alcoholic Beverage industry.
• Performed outside sales of alcoholic beverages including the Anheuser Busch and Labatt portfolios along with numerous other suppliers.
• Worked with suppliers to grow sales and distribution of products.
• Set up and executed impactful on premise promotions.
• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.

• Organized and located inventory in retail accounts.
• Built effective relationships at retail to develop superior customer service.
• Organized appealing and engaging displays to capture consumer interest and drive sales.
• Removed damaged, out-of-code, not-in-set and discontinued items from shelves.
• Updated pricing and signage to complete product displays and educate customers.
• Inspected merchandise for quality and arranged proper display location on floor.

Replenished inventory with focus on addressing customer needs.

Carried out duties within fast paced retail environment, providing organized stocking methods and plans.

Rotated goods in inventory by following "first in first out" approach to keep shelves organized and well stocked.

Examined packages and goods for damage and notified vendors of specific issues requiring placement.

Planned and implemented large seasonal displays and weekly features.