Matthew Keller
Houston,TX
Quote
"It took us that long to realize that a purpose of human life, no matter who is controlling it, is to love whoever is around to be loved."
-Kurt Vonnegut, Sirens of Titan
Summary
Dynamic and results-driven sales executive with 10+ years of experience leading high-performing, collaborative teams to exceed revenue targets. Highly adaptable with proven expertise in scaling B2B sales operations in the CPG industry, developing data-driven strategies, and consistently achieving sales targets. Demonstrated success in expanding key accounts, optimizing pricing strategies, and leveraging analytics to adapt sales objectives. Highly analytical and goal-oriented, with a passion for driving lucrative business growth. Leveraging comprehensive sales management knowledge, strategic planning skills, and a track record of building successful sales organizations. Excited to bring up beat energy, expertise and leadership to drive revenue growth with you.
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsHealthcare benefitsSkills
- Dedicated CPG Sales Executive
- Business development and planning
- Market trend analysis, forecasting and sales strategies
- Profitability optimization
- Pricing and cost analysis
- Contract negotiations and closing deals
- Distributor and Vendor Management
- Key Account Management
- Sales Team Leadership
- Networking and relationship building
- Presentations and public speaking
Accomplishments
- Recognized as top-performing sales executive, achieving 150% of personal sales targets consistently for 7 years.
- Coordinated successful events for charities and non profits benefiting minority groups in Texas and Louisiana.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 10-20 of direct reports.
- Collaborated with team in the development of several new brands launches.
Languages
Spanish
Professional Working
English
Native or Bilingual
Overview
7
7
Certificate
17
17
years of professional experience
Certification
- Certified Cider Professional
- Cicerone Certified Lvl 1
- ServSafe Food Handler's Certification
- TXDSHS-Approved Food Handler
- Texas Alcohol and Beverage Certified (TABC)
- Baking and Pastry Program Certificate
- Certified Supply Chain Professional (CSCP)
Software
Microsoft Suite
VIP/iDig
Fintech IRI
GP Analytics
Sales Force
Google Suite
NielsenIQ
Work History
Regional Sales Director and Key Accounts
Blakes Beverage Company
01.2024 - Current
- Regional Distributor and Territory Director TX and LA with 19 Wholesalers and Key Account Responsibilities - On and Off Premise accounts
- Recognized as top-performing sales executive, achieving 150% of personal sales targets consistently for 7 years.
- Led a high-performing sales team with 7 direct reports through effective coaching, mentoring, and performance management strategies.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service, strengthening brand reputation amongst industry leaders.
Sales Director
Austin Eastciders
03.2018 - 01.2024
- Surpassed KPI goals for company, managing a regional team covering over 40% total national volume and dollar sales of Austin Eastciders brands.
- Managed relationships with key industry wholesaler and retail partners, attending conferences and networking events to further establish the company's market presence.
- Organized promotional events and interacted with community to increase sales volume.
- Led a high-performing sales team of 10+ through effective coaching, mentoring, and performance management strategies.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Executed several successful launch to market strategies of new brands generating an influx of sales and incremental effective placements.
Sales and Events Marketing Manager
Saint Arnold Brewing Company
01.2012 - 03.2018
- Multiple Roles including Sales, Field Marketing and Special Events
- Generated additional sales opportunities with upselling and cross-selling techniques. Expanded customer base through cold calling, networking, and relationship building.
- Strengthened relationships with key clients, securing repeat business and fostering ongoing partnerships.
- Conducted product demonstrations to educate customers on product features.
- Managed venue, labor and technical efforts of internal and external partners to successfully execute 600+ events per year.
- Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported 20+ team members and 100+ volunteers.
- Collaborated with internal teams to develop cohesive marketing messages.
- Leveraged social media platforms to increase visibility, drive engagement, and generate leads for upcoming events.
Education
Associates Degree Applied Science - Culinary
Houston Community College
Houston01.2007
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Volunteering with various Charity groups
Photography
Public Event Speaking
Fishing, Golfing, Outdoor Activities
Traveling
Food and Culinary Experiences
Story Telling
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