Matthew Kirby
Dallas,TX
Summary
Results-oriented and resourceful marketing professional with over 20 years of experience managing impactful campaigns for global and national brands, as well as non-profit organizations. Proven expertise in strategic account management, maximizing budgets and resources to deliver measurable ROI for clients, leading to organic growth and new business opportunities. Skilled in client relationship nurturing & development, team building, as well as being a champion and advocate for agency creative and media teams. Strong communicator and collaborator adept at building partnerships with both internal and client teams to achieve shared goals.
Overview
25
25
years of professional experience
Work History
Head of Brand Management
MindHandle
04.2022 - 04.2023
- Led a high-performing team of brand managers responsible for developing and executing employment branding campaigns for key clients, including Frost Bank, Callaway Golf, and Hewlett Packard Enterprise
- Collaborated closely with strategy team to define compelling employee value propositions and successfully executed employment branding initiatives through innovative recruitment campaigns, resulting in clients attracting and retaining top talent
- Oversaw financial aspects of all client projects, including campaign production budgets, ensuring agency profitability and delivering best ROI for clients
- Cultivated strong relationships with media partners to develop and implement recruitment campaigns across multiple channels, optimizing reach and engagement
- Leveraged exceptional account management skills to nurture key client relationships and identify opportunities for organic growth.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
Account Supervisor
Firehouse Agency
02.2018 - 04.2022
- Managed client services for diverse client partnerships including Toyota, Lexus, Stryker Medical, Interstate Batteries, Coinstar, and the Jordan Spieth Family Foundation, fostering collaboration among internal strategy, creative, and media teams to drive successful campaigns delivering exceptional ROI above industry benchmarks
- Fostered trust and built strong partnerships with clients, resulting in expanded relationships and additional business opportunities
- Proactively tracked account activities, anticipated challenges, and worked with cross-functional teams to optimize account and campaign performance
- Collaborated with clients and internal teams to build annual marketing and messaging plans
- Monitored industry trends and economic shifts including quickly pivoting during pandemic to strategically capitalize on any opportunities, ensuring clients stayed ahead of the curve
- Streamlined workflows and implemented process improvements that enhanced team productivity and overall performance
- Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
Account Director
HCK2 Partners
06.2014 - 02.2018
- Proactively cultivated and managed client relationships, establishing strategic positioning with decision-makers to secure additional business for the organization
- Directed the development of creative and media strategies, ensuring effective implementation and successful campaign outcomes
- Collaborated closely with internal creative and media teams to deliver projects on time and within budget, exceeding client expectations
- Managed campaigns across various industries, including oil & gas, transportation, municipalities, and education, consistently driving results and exceeding client goals.
Project Manager / Print Production Manager
Gaines Stanley Partners
06.1998 - 11.2009
- Managed high-volume, monthly direct marketing campaigns from ideation to delivery, serving as a liaison between clients and vendors
- Skillfully budgeted and quoted multiple monthly direct marketing campaigns, ranging from 1 - 20 million monthly impressions, resulting in significant revenue generation
- Conducted thorough vendor contract analysis and negotiations, identifying and implementing cost-saving measures, saving the company over $250K annually
Education
BBA - Marketing
University Of North Texas
Denton, TXSkills
- Team Leadership
- Marketing Strategy
- Process and Workflow Optimization
- Operational Improvement
- Budgeting / Financial Oversight
- New Business Development
- Digital Marketing
- Google AdWords
- Print Production
- Competitive Analysis
- Brand Development
Awards
American Advertising Federation - 2019 National Gold Addy Award for Interstate Batteries integrated campaign encompassing television, radio, digital and social media
Timeline
Head of Brand Management
MindHandle
04.2022 - 04.2023
Account Supervisor
Firehouse Agency
02.2018 - 04.2022
Account Director
HCK2 Partners
06.2014 - 02.2018
Project Manager / Print Production Manager
Gaines Stanley Partners
06.1998 - 11.2009
BBA - Marketing
University Of North Texas