MATTHEW KIRCHOFF
Summary
Dedicated marketing professional with B2B sales experience at Reaction Tackle, where I managed 300+ accounts and drove revenue growth. Skilled in visual data representation and effective lead sourcing, I excel at crafting targeted campaigns that enhance brand presence and customer engagement. Passionate about leveraging insights to optimize marketing strategies.
Overview
2
2
years of professional experience
Work History
Sales & Marketing Intern
Reaction Tackle
06.2025 - Current
- Built and managed 300+ B2B accounts across multiple states, contributing to nationwide revenue growth and expanding brand presence.
- Developed targeted outreach campaigns that supported contract negotiations and increased wholesale orders.
- Created Tableau dashboards to track seasonal buying cycles, optimizing regional sales strategies and informing leadership decisions.
Research Assistant
Fiscal & Economic Research Center
05.2024 - Current
- Collected and analyzed survey data to identify economic trends and inform community-focused initiatives.
- Collaborated with team members to prepare reports and presentations for stakeholders.
- Prepared comprehensive reports summarizing research findings.
Product Marketing Intern
Leaf Filter
03.2025 - 06.2025
- Delivered in-store product demonstrations, generating 200+ qualified leads and contributing ~$43,000 in additional revenue.
- Analyzed competitor products to inform marketing strategies.
- Analyzed the effectiveness of existing campaigns and reported insights to team members.
Marketing Assistant
College of Business & Economics
10.2023 - 05.2024
- Collaborated with marketing team on new ideas and directions to support events and customer communication projects.
- Coordinated social media campaigns to enhance brand awareness and engagement.
- Collaborated with faculty to create content for newsletters and publications.
Education
BBA - Marketing, Digital Emphasis
University of Wisconsin-Whitewater
01.2026
Skills
- B2B sales experience
- Effective lead sourcing
- Visual data representation
- Customer relationship management
- Social media marketing
- Website optimization techniques
Projects
Marketing Strategy Competition (County Home & Outdoors), Developed and presented a marketing plan with digital campaigns, promotional tactics, and customer engagement strategies; recognized for actionable recommendations. Digital Marketing Audit (Bass Pro Shops & Competitors), Conducted SEO, paid media, and UX audit; created a prioritized 30-day growth plan. Fishing Industry Dashboard, Built Tableau dashboards to visualize seasonal buying cycles and regional trends, informing product positioning.
Timeline
Sales & Marketing Intern
Reaction Tackle
06.2025 - Current
Product Marketing Intern
Leaf Filter
03.2025 - 06.2025
Research Assistant
Fiscal & Economic Research Center
05.2024 - Current
Marketing Assistant
College of Business & Economics
10.2023 - 05.2024
BBA - Marketing, Digital Emphasis
University of Wisconsin-Whitewater
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